New Demographic Four or More Tech Users
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Trends in social media and cloud computing are often examined through the lens of younger users and broadband users, who have consistently been more actively engaged online when compared with other groups. This presentation highlights new research on teens, young adults and social media use while also identifying a new leading edge group that deserves the same attention: those who own four or more internet-connected devices. Those interested in how a future of “internet everywhere” might look should get to know this exceptionally connected early adopter group.
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Similaire à New Demographic Four or More Tech Users
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Plus de Pew Research Center's Internet & American Life Project
Plus de Pew Research Center's Internet & American Life Project (20)
New Demographic Four or More Tech Users
- 1. Four or More: The New Demographic Mary Madden Pew Internet & American Life Project LITA President’s Program ALA – June 27, 2010 (and a bunch of other really interesting stuff)
- 7. Young adults lead in cell phone adoption
- 11. June 27, 2010
- 12. June 27, 2010
- 13. June 27, 2010
- 14. June 27, 2010
- 15. June 27, 2010
- 16. June 27, 2010
- 17. June 27, 2010
- 18. Teens & young adults still more likely to use SNS
- 19. SNS use typically starts in high school…
- 20. Teens are not always the first adopters… Twitter use among teens
- 21. Who gives a tweet?
- 22. June 27, 2010
- 23. June 27, 2010
- 24. Young adults are curators of content Thinking about the ways you use social networking sites… Do you ever… All SNS users 18-29 30-49 50+ Change the privacy settings for your profile to limit what you share with others online 65 71 62 52 Delete people from your network or friends’ list 56 64 52 42 Keep some people from seeing certain updates 52 58 52 36 Filter updates posted by some of your friends 41 44 43 27 Delete comments that others have made on your profile 36 47 29 24 Remove your name from photos that have been tagged to identify you 30 41 24 16 Post updates, comments, photos or videos that you later regret sharing 12 19 9 4
- 25. Four or more: Who are they? Under age 50 Mostly male Racially diverse Higher SES *All analysis of the 4+ group based on September 2009 data
- 26. Younger than average, not as young as you might think June 27, 2010 Age Four or More All Adults 18-29 40% 21% 30-49 49% 35% 50-64 8% 25% 65+ 1% 16%
- 27. Just as racially diverse as the general population June 27, 2010 Race / ethnicity Four or More All Adults White 69% 69% African-American 10% 12% Hispanic 12% 13% Other 9% 6%
- 34. Four or more and profile management Thinking about the ways you use social networking sites… Do you ever… All SNS users Four or more Change the privacy settings for your profile to limit what you share with others online 65 72 Delete people from your network or friends’ list 56 67 Keep some people from seeing certain updates 52 61 Filter updates posted by some of your friends 41 55 Delete comments that others have made on your profile 36 41 Remove your name from photos that have been tagged to identify you 30 33 Post updates, comments, photos or videos that you later regret sharing 12 7
- 36. Thanks! Contact info: Mary Madden Email: mmadden@pewinternet.org Web: http://www.pewinternet.org Twitter: @mary_madden