Lee Rainie discusses how people now use the internet in 9 different tribes. The tribes fall into two categories - those motivated by mobile use and those tied to stationary devices. The mobile tribes make up 39% of users and are drawn deeper into internet use by wireless connections. The stationary tribes make up 61% and have not felt the pull to use the internet more extensively. Each tribe has different demographics, behaviors, and needs from information providers.

1. THE NINE TRIBES OF THE INTERNET Lee Rainie – Director Pew Internet Project Washington Webmanagers Washington, D.C. June 10, 2009

2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 >75% of adults use internet >60% with broadband at home 85% own a cell phone 54% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

12. New tech-user typology