Presentation about the Spanish football match "El Clasico"

1. Event Planning
“El Clasico”

2. Introduction
• Famous football match between Real Madrid and Barcelona
• Usually twice a year
• Two most successful clubs and biggest cities in Spain
• Reasons of rivalry:
 Regional
 Sportive
 Characteristic (Madrid/ Barcelona)

3. Organizer/ organization
• General Organization
 Date and who play is set by Liga BBVA
 Real Madrid has no influence on that
 For the further organization is Real Madrid responsible
 Except the broadcast
• The Organizer/ decision maker
 The football club is organizer
 Board of directors makes the decisions

4. Public
• High publicity for the match
• The club cares about:
 Ticket sells
 Preparation of the event location (stadium)
 Press conferences and other meetings of interest (final training session)
• 85.454 spectators fit in the stadium
• 400 million people watched the live broadcast
• The match is broadcasted in over 30 countries

5. Location
• Event takes place in Spain, Madrid (capital)
• Is with a population of 3.1 million the biggest city in Spain
• Stadium is easy to reach and quite central
• Location fulfil all requirements (national/ international)
• Location is owned and only used by organizer
• No problems with other events

6. Organizer’s objectives
• Limited objectives, event is almost at the peak
• Renovate the stadium and increase capacity
• Expansion of broadcasting
 More TV revenues
 Grater awareness of the club
 More added value to the club (Brand)

7. Outcome
• Fixed Outcome
 Ticket sales
 Broadcast revenue
 Etc.
• Variable Outcome (depending on the team and player performance)
 Publicity
 Added value
 Merchandise sales
 Broadcast audience
• Winning team makes a significant step towards championship and withdraw
prestige from the other team

8. Promotional campaigns
• Club makes no promotion
• Tickets are sold and fans are aware of the match
• Madrid just publish all news on their homepage
• Local newspaper and TV companies advertise mostly
• All media companies are highly interested on the match caused by the high
attention from all over the world

9. Organizer characteristics
• No typical organizer characteristics
• “Business as usual”
• Security, catering, organization (parking, guiding, etc.) clean up
• Easy to get personnel though incentives (free or cheaper tickets)
• Security
 Highly important especially at “El Clasico”
 Ensure that nobody can enter the stadium with dangerous things (weapons, etc.)
 Ensure that nobody can enter the pitch
 Cooperation with the police against terrorism and violence

10. Conclusion
• Huge event of interest
• No fault can be made
• Real Madrid’s part is mostly the local organization
 With the major point security
• Cooperation with the police to protect spectator and teams
• Should be “business as usual” for the club

11. Thank you!