A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics: 1. Every interface is a conversation 2. Teaching AI to train humans 3. API’s become digital ecosystems 4. Filter bubble questions digital ethics 5. Virtual experience, a real economy 6. In Blockchain we (might) trust?

1. From digital tech,
to human experience
Inspiration Talk
Friday 27 January 2017
Comeos ”Digital Innovation” conference
PIETER BAERT.
2017

2. We’re only
human after all
PIETER BAERT.

3. Digitaltrends shaping human experience
PIETER BAERT.
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?

4. As a creative & strategist,
I help your company to get
the most out of digital,
by focusing on your
customers & their needs.
About me
Pieter Baert
#ServiceDesign
#Marketing
#Innovation
#UserExperience

5. Every interface is
a conversation
PIETER BAERT.

6. People spend a large part of their
day giving instructions to machines”

7. ”
Messaging became a platform through
which our daily life is conducted.

8. We’re breaking the glass
Beyond the graphical
user interface

9. Beyond the GUI
The interactions of the future
are not made of buttons.

10. People start talking to things

11. Human language is a
computational challenge

13. A conversational Interface is any
user interface that mimics talking
with a real human.
Everyinterface is a conversation

14. Conversational interface allows users to
ask questions, get answers and accomplish
tasks in both the digital and physical world
through a natural dialogue.
Human UI (UserInterface)

15. Satya Nadella,
CEO of Microsoft
“The next generation of interfaces
will be based on conversation.”

16. The advancements in voice interface will
lead to voice payments & voice commerce.”

17. 2010 , We think we need an app
2017 , We think we need a chatbot
Overheard in a board room

18. Chatbots or virtual assistants are
automated conversational experiences
Sowhat is a chat-bot?

19. The slackbot

21. We’re looking at an explosion ofchatbots

22. By 2020, the average person will
have more conversations with
chatbots than with his or her
spouse, without even realizing it.
”
“
Fjord 2017Trend report

23. With 300 likes, Facebook knows
you better than your spouse
does. It can even predict your
preference better than you can.
”
“
UniversityofCambridge & Stanford University

24. Areyou sureyou aretalkingto a human?

25. I sometimes ask

26. How do we design our customer
experience to be human & scalable,
using conversation as an interface?
Myquestionforyou
?

27. Teaching AI to
train humans
PIETER BAERT.

28. Is it a chihuahua or
a blueberry muffin?
Spotthe difference

29. 1996
IBM Watson

30. 2016
Google AlphaGo

31. 2017
Libratus

32. AI is an evolving constellation of
technologies that enable computers
to simulate elements of human
thinking, learning and reasoning
among them.
What is IA?

33. A machine’s ability to learn
and make its own decisions
What is IA?

34. FacebookM,virtualassistant inside Messenger

35. Facebooktriesto understandwhat is inyourpictures

36. Microsoft endsTay, itsAI chat bot onTwitter

37. Deep Learning is a subfield of
machine learning concerned with
algorithms inspired by the structure
and function of the brain called
artificial neural networks.
What is Deep Learning?

38. A supercomputer becomes a
cognitive computer when it tries to
reproduce the behavior of the human
brain through artificial intelligence.
Cognitive computing

39. AI makes
things smart

40. Mark is talking to his house
Jarvis, his homeAI

41. AI drives autonomous cars

42. CanAI diagnose betterthan a doctor?

43. AI claimsto buildyourwebsite betterthan “Zuck”

44. Cogito analysesvoiceto learn ouremotionalstate

45. Google open-sourcesTensorFlow, itsAI engine

46. Automating customerservice?

47. IAcoaches
meto loose
weight

48. We believe AI will help ups

49. There’s an urgency to ensure that
AI benefits society and minimises
harm.
”
“
Reid Hoffman, LinkedInfounder

50. Which role could IA serve in your
organisation, helping workers and
customers?
Myquestionforyou
?

51. PIETER BAERT.
APIs become digital
ecosystems

52. Hey Alexa, could order me an uber? gCal will tell you
where and please charge my paypal. Share my ETA with
the other attendees and keep me posted of theirs on my
Apple watch. Pick my colleague up on our way and split
the bill via Messenger.
Converging services

53. Bundling of services
WeChat offerthe entireweb in mini apps

54. Technology should require the
smallest possible amount of
attention.
”
“
AmberCase, CalmTech

55. Rombit builds connected
parking signs
Antwerp, a smart cityofthings

56. Design the minimum possible
interactions and focus on
people’s behavior, instead of
adding more noise.
”
“

57. How could you integrate your
products and services in
ecosystems?
Myquestionforyou
?

58. This isn’t everything.
Want to know more?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert

59. PIETER BAERT.
Filter bubble questions
digital ethics

60. iPhone 3Gs
back in 2009

61. - A full hd camera
- unlimited bandwith
- good battery life
- processing power
- free creative editing apps
- 1 billion users worldwide
Didyou seethis coming?

62. ”
Mobile video recording, editing & online
distribution became available for many

63. Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to socialmedia

64. What is the result?
We’re are all saturated &
suffer from attention defficit

65. We need
algorithms that
filter information
for us.

66. 2011 - Eli Pariseronfilterbubble

67. As web companies strive to tailor their
services to our personal tastes, there's a
dangerous unintended consequence: We
get trapped in a "filter bubble" and don't
get exposed to information that could
challenge or broaden our worldview.
”
“
Filterbubble

68. This will ultimately be bad for
us and bad for democracy.
Sound familiar, doesn’t it?

69. Fake news in 2006

70. in 2016Fake news

71. Human filters critisize
computer algorythm
programmers on ethics
& social responsability.

72. “We are a technology
company, not a media
company”
Our responsibility?

73. Popular Youtube
vlogger claims to be
thrown off a flight for
speaking Arab.
It was a prank...

74. Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to socialmedia

75. Towards raw,
uncut, live,
unfiltered
content
#NoMakeUpDay

76. Chunking
content
Story
doing

77. Notifications
as an
experience

78. Orchestrating branded content
New role for brands

79. There is an algorythmthattowriteyournews story

80. Storytelling byalgorythm

81. How could you orchestrate your
audience to create stories & let them
break through the filter bubble?
Myquestionforyou
?

82. Virtual experience
is a real economy
PIETER BAERT.

83. A technology that superimposes a
computer-generated image on a user's
view of the real world, thus providing a
composite view.
Augmented reality

84. Google Ingress

85. Pokemon Go

86. Already used
in retail

87. Virtual Reality uses computer
technology to create a simulated
environment. VR places the user inside
an experience.
VirtualReality

88. Insert your
smartphone
Google Daydream

89. A new way of
consuming content
Facebook& OculusVR

90. An immersive gaming
experience
SonyPlayStationVR

91. Designing for VR should not mean
transferring 2D practices to 3D,
but finding a new paradigm.
”
“
Jonathan Ravaz

92. Used in education &
for collaboration
Microsoft Hololens

93. Used as board
entertainment
Samsung gearVR

94. Over time AR and VR expand beyond
visual immersion to include all human
senses.
Realreality?

95. Beyond the
VR goggles
Virtuix Omni

96. A new way of shopping?
Alibaba buy+

97. Andyes… Offcourse…

98. Promise vs reality
Magic Leap

99. What is the potential of immersive
experiences and mixed realities for
your customers?
Myquestionforyou
?

100. In blockchain we
(might) trust?
PIETER BAERT.

101. We’re only
human after all
PIETER BAERT.

102. Looking for answers?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert

103. Speaker for trend talks
Facilitator for creative workshops
Coach for team training
Design thinker for innovation
Strategist for digital marketing
Get in contactwith meforroles as a

104. Pieter Baert
+32 473 667 861
info@pieterbaert.be
Thanks for your attention
PIETER BAERT.