To create the best personalized videos you need to create different workflows based on the data source and your segmented audiences. This diagram shows the different summarized paths to create a personalized video. It also provides the thumbnail of a personalized video example to help you visualize the result. Learn more about this and watch personalized videos examples here: https://pirsonal.com/2019/08/23/personalized-videos-examples-to-evoke-a-reaction Segmentation is the first step in determining who your personalized videos should target. Segmentation helps you know which groups exist so you can later identify which groups to target. You can segment your audience in real-time, based on specific filters, usually applied in marketing automation workflows, or you can also apply this segmentation when creating personalized videos on a batch or bulk. In both cases, you should have previously studied your target audience and define who they are. One of the first steps when segmenting your audience is to create subsets or subgroups which common characteristics. Think about the following concepts: Demographics: Demographic segmentation is one of the most commonly used forms of segmentation. Analyze who they are based on criteria such as age, income, number of family members, race, gender, occupation, education, and nationality. Skills and knowledge: The things your prospects, users, and customers know and how they apply this knowledge. Things your target audience like about your products Behavioral activities: Analyse the behaviors and decision-making processes. For example, think about their lifestyle, how, when and why they buy and more. Psychographics: This takes into account how your target audience thinks and divides markets according to lifestyle, personality traits, values, opinions, and interests of consumers. How your target audience uses your product: Do they use your product like you initially expected? When do they use it? With other people? How they buy your products: Similar to the behavioral activities, looking at their processes, how much they spend, when they buy, from what device, if they buy based on a special promotion, and more.

1. New Reservation
Is it a couple? No, they have kids
Guest has been in the
hotel before?
Yes
Guest has been in the hotel before?
Room type
Junior Suite
One Bedroom Suite
Two Bedroom Suite
A
B
C
Personalized Video
based on buyer
persona
Personalized Video
based on buyer
persona
Personalized Video
based on buyer
persona
Room Type
Junior Suite
Personalized Video
based on buyer
persona
A
One Bedrroom Suite
Personalized Video
based on buyer
persona
B
Two Bedroom Suite
Personalized Video
based on buyer
persona
C
How many kids? Age?
Room type
Junior Suite
One Bedroom Suite
Two Bedroom Suite
A
B
C
Personalized Video
based on buyer
persona
Personalized Video
based on buyer
persona
Personalized Video
based on buyer
persona
Room type
Junior Suite
Personalized Video
based on buyer
persona
A
One Bedroom Suite
Personalized Video
based on buyer
persona
B
Two Bedroom Suite
Personalized Video
based on buyer
persona
C
Personalized Video Workflow
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Yes
Yes
Added values:
Breakfast Buffet,
Internet for 2
devices, 25% off
Salter Spa.
Added values:
Breakfast Buffet,
Internet for 2
devices, 25% off
Salter Spa.
No
Added values:
Breakfast Buffet,
Internet for 2
devices, 25% off
Salter Spa.
Yes Yes
Added values:
Breakfast Buffet,
Internet for 2
devices, 25% off
Salter Spa.
No
CTA (Scene
+ Player):
Upgrade to
One
Bedroom
Suite
Main in-video
CTA (Scene
+ Player)
Main in-video
CTA (Scene
+ Player):
Upgrade to
Amenities
CTA (Scene
+ Player):
Upgrade to
One
Bedroom
Suite
Main in-video
CTA (Scene
+ Player)
Main in-video
CTA (Scene
+ Player):
Upgrade to
Amenities
Personalized email
Personalized email
Personalized email
Personalized email
Personalized email
Personalized email
Personalized email
Main in-video
CTA (Scene
+ Player):
Upgrade to
One
Bedroom
Suite
Main in-video
CTA (Scene
+ Player)
Main in-video
CTA (Scene
+ Player):
Upgrade to
Amenities
Main in-video
CTA (Scene
+ Player):
Upgrade to
One
Bedroom
Suite
Main in-video
CTA (Scene
+ Player):
Upgrade to
Amenities
Main in-video
CTA (Scene
+ Player):
Upgrade to
Amenities
Personalized email Personalized email Personalized email Personalized email Personalized email
Welcome back
Welcome back
Personalized Video Example