SpringOne Platform 2019 Session Title: No Field of Dreams: Getting Developers to Come to Your Cloud Platform Speaker: Scott Antle, Engagement Director, Pivotal; Dormain Drewitz, Sr. Director, Pivotal Youtube: https://youtu.be/RlvdnUptawM

4. https://content.pivotal.io/videos/zero-to-12-million-brendan-aye

6. Image Credit: Daniel X. O'Neil (CC BY 2.0)

7. Image credit: Austin (CC BY-SA 2.0)

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9. https://www.fastcompany.com/3017358/19airbnb

14. Description:
- “Product-izing” your platform, creating your own
‘brand’ to help with company-wide recognition
as you gain momentum while increasing
adoption.
How to do this:
- Use the help of your own Marketing Department
to create a relevant brand and logo.
To Increase Visibility:
- Take your brand name and logo company-wide
with banners, posters, flyers, coasters, stickers,
t-shirts, promotions for teams promoting their
apps to the platform.
Who is involved:
- Platform team and platform owner.
https://content.pivotal.io/cloud-foundry-summit-europe-2018/getting-out-of-first-gear-renault-nissa
n-mitsubishi-alliance-a-cms-journey-with-cloud-foundry
https://www.youtube.com/watch?v=YEAejTRoPSU

16. Understand your users’
pain. Articulate that pain.

17. Understand your users’
pain. Articulate that pain.
Clarity of what it is. Map your
solution to that pain

18. Understand your users’
pain. Articulate that pain.
Clarity of what it is. Map your
solution to that pain
● 2-hour “hello world”
experience
● 2-day “hello world”
experience
● 2-week “hello world”
experience

20. 10 Days 30 Days 90 Days