Whether you’re building a native mobile app or a mobile-friendly website, users demand an engaging, high-performance experience. Check out our infographic 5 Tips for Building Engaging, Data-Driven Mobile Apps for a short list of considerations as you embark on your own mobile odyssey. Visit http://www.pivotal.io/mobile to learn more.

1. Tips for Building
Engaging,
Data-Driven
Mobile Apps 5
Users demand engaging, high-performance mobile app experiences
According to Gartner, next year...
plan to increase
spending on
mobile
development by 36%
79% of organizations surveyed
and many will explore new technology and sourcing options1
1. Gartner, “Survey Analysis: Enterprise Mobile App Development Spend is Increasing, While Platform Choice Remains Tactical”, October 2014
Engage design and development experts
Native mobile applications require different, hard-to-find skills
...an internal IT
organization’s
capacity
to deliver them
through 2017.2
The market
capacity for
mobile
application
development
services...
2. Gartner, “How to Choose a Mobile App Development Partner” August 2014
...will grow
at least 5X faster than...
Be prepared to iterate frequently, at scale
High-frequency releases require a development environment that supports
continuous integration, delivery, and automated deployment
1
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
3. Forrester Research, “CIO’s: Organize for Mobile Success”, October 2014
Use mobile-friendly microservices
Releasing several different mobile apps is simplified and
accelerated with reusable backend components.
2
3
TASK A
TASK B
TASK C
USER ROLE A
USER ROLE B
USER ROLE C
Brands with
highly rated
consumer mobile
apps release 8-12 times per year3
1 2
3 4
5 6
Capture & use data to refine the app experience
The multitude of sensors produce a massive amount of data that provides an
unprecedented, 360-degree view of your customer and users
The latest
smartphone
models boast 17 or more
sensors
Invest in QA automation
Testing quality assurance (QA) over such a proliferation of devices and
software is an overwhelming task
4
Pivotal provides software and services to help you
build mobile applications that perform well and
support frequent releases of new, engaging capabilities.
info@pivotal.io
www.linkedin/com/company/pivotalsoftware
@Pivotal
5
5 minutes testing 4000+
Android devices 333 hours testing