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#PivotalForum #DigitalTransformation
Digital Transformation Forum
Disrupt or Be Disrupted
1 NOVEMBER Ÿ ST. REGIS Ÿ DUBAI
Case Study:
Delivering Compelling Digital
Experiences with Smart Apps
Malik Bilal
Pivotal
#PivotalForum #DataScience #BigData #Analytics
Sending	a	parcel	from		
	
	
How	difficult	can	it	be?
Answer	is	….....
Not	at	all	difficult!
Case Study: Smart Apps @ Aramex
A=er	a	high-tech	journey
Now	imagine	this…
You	have	to	deliver	a	parcel	but	
don’t	know	the	exact	address?
An	easy	task	has	now	become	a	
difficult	problem.
What	a	basic	error!
It	is	common	place,	in	countries	
with	no	postcodes.
Saudi	Arabia	
populaJon	of	28.9	million
India	
populaJon	of	1.25	billion
Largest	logisJcs	company	in	
middle	east	and	India
Adding	to	the	problem,	in	Saudi	
Arabia,		is	it’s	culture…
A	Saudi	Arabian	woman	is	not	
allowed	to	interact	with	the	delivery	
guy	without	a	male	guardian
Case Study: Smart Apps @ Aramex
Rated	the	most	useful	comments
Growing	compeJJon	
Rated	the	most	useful	comments
Growing	compeJJon	
Rated	the	most	useful	comments
Growing	compeJJon	
Digital	real	estate	is	
precious	
Rated	the	most	useful	comments
Case Study: Smart Apps @ Aramex
“I	want	to	know	when	my	parcel	is	
arriving”
The	ability	to	plan	is	very	important
What	did	Aramex	and	Pivotal	do	next?
We	built	an	app
Not	just	any	app,	but	a	smart	app
Using	data	science,	build	real	Jme	
predicJons	of	Jme	to	delivery
Based	on	each	individual	customer’s	
parcel	delivery	history
So,	how	was	this	achieved?
Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Balanced Team
Data Science
Product Management
Product Design
Engineering
Continuous Improvement
• User	research	
		
• Design	features	
Product Design
Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Engineering
• Data	migraJon	
	
• App.	creaJon
Data Science
Product Management
Product Design
Engineering
Continuous Improvement
Data Science
• Data	science	model	
		
• OperaJonalisaJon
Right	tools	for	the	right	job
Data	Science	Toolkit	
GemFire
for Pivotal CF
Hawq
for Pivotal CF
Spark
for Pivotal CF
Spring Cloud DF
for Pivotal CF
Data	science	pla[orm
Data	Science	Toolkit	
GemFire
for Pivotal CF
Hawq
for Pivotal CF
Spark
for Pivotal CF
Spring Cloud DF
for Pivotal CF
Key	Languages	
Data	science	pla[orm
Data	Science	Toolkit	
GemFire
for Pivotal CF
Hawq
for Pivotal CF
Spark
for Pivotal CF
Spring Cloud DF
for Pivotal CF
Key	Languages	 Key	Tools	
Data	science	pla[orm
The big reveal!
Case Study: Smart Apps @ Aramex
Improved	data	collecJon	
	
•  No	free	text	entry	
•  Map	based	locaJon
Real-Jme	predicJons	
	
•  Data	science	algorithms	
	
•  Learn	pa^erns,	for	each	
individual	customer,	based	
on	their	history
Build,	Measure,	Learn
Build,	Measure,	Learn	
	
•  Build	your	idea
Build,	Measure,	Learn	
	
•  Build	your	idea	
•  Measure	your	
customer’s	reacJon
Build,	Measure,	Learn	
	
•  Build	your	idea	
•  Measure	your	
customer’s	reacJon	
•  Learn	future	
improvements
Build,	Measure,	Learn	
	
•  Build	your	idea	
•  Measure	your	
customer’s	reacJon	
•  Learn	future	
improvements	
•  Iterate,	then	iterate	
again!
Case Study: Smart Apps @ Aramex
Case Study: Smart Apps @ Aramex
It’s	the	details	that	make	you	fall	in	love!
#PivotalForum #DigitalTransformation
Digital Transformation Forum
Disrupt or Be Disrupted
1 NOVEMBER Ÿ ST. REGIS Ÿ DUBAI

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