In this PPT I have explained all the concepts of Blue Ocean and Red Ocean Marketing along with Real life example

1. Red Ocean and Blue
Ocean Strategies
Submitted To-
Mr. Sanjiv Singh Bhal
Submitted by-
Kaushiki Sharma
BBA LL.b, 4th Semester
Marketing
Management

2. Blue Ocean Strategy-:
Blue Ocean Strategy is referred to a
market for a product where there is no
competition or very less competition. In
this strategy, demand is created rather
than fought over. There is ample
opportunity for growth that is both
profitable and rapid.
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3. Red Ocean Strategy-:
A red ocean strategy involves competing in
industries that are currently in existence.
This often requires overcoming an intense
level of competition. Here, companies try
to outperform their rivals to grab a greater
share of existing demand. As the market
space gets crowded, profits and growth are
reduced.
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4. “
”
Why name as Red ocean or Blue
ocean?
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5. “
”
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A market is a vast ocean of
opportunities.

6. “
”
Enter in that part of ocean where competition is
very high, you have to compete with big firms who
are already playing kings role in that area and have
good base of customers and trust, the competition
will be cut-throat or bloody which will turn the
ocean red and hence it is Red Ocean Strategy
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7. “
”
Enter into a new part of ocean where you are the
king, that means enter into a market where there is
no competition or less competition and every thing
is safe with massive amount of profit, growth and
success opportunities ,that is Blue ocean.
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8. RED OCEAN VS BLUE OCEAN-:
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9. Now lets look at some examples of
Blue ocean Strategy
&
Red ocean Strategy
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10. 10
Google pay-:
Entered into an cut-throat
market where competition is
already high with biggest rivalries
like Paytm, PhonePe, Mobikwik
Freecharge but still managed to
gain good customer base with
unique ideas.

11. 11
Lenskart:
Entered into a new part of
market ocean where competition
is zero or less, started a need a
UV-rays protection glasses and
gained massive amount of
customer base in less time.

12. Thanks!
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😊