Getting found on the web is about creating value for people already searching on the web. The inbound marketing checklist will give you a high level view of things to focus on when creating or enhancing your online real estate presence. For a more detailed guide to real estate inbound marketing, take a look at our guide: https://placester.com/real-estate-marketing-academy/an-introduction-to-inbound-marketing-for-real-estate/

1. INBOUND
MARKETING
CHECKLIST
https://placester.com/academy

2. Inbound Marketing: Checklist
Curated content wins Engage your audience on social
Get the best properties possible Add past and present clients to your networks
Update listings constantly on the web Create a Facebook page for your business
Make properties easy to search Use Twitter to demonstrate your knowledge of industry
Provide highest-quality photos trends and news
Enable easy capture of information for users Tweet often; use retweets and mentions to get more
Choose a clean, professional-looking design for your attention
website Create a Youtube channel for your business
Provide web copy that explains the expertise and value Create walkthrough videos for all your properties, post them
you have to offer to Youtube
Determine your voice and industry niche; write content Improve your Google PageRank by creating a profile on
that reflects these LinkedIn
Include floor plans and virtual tours Use LinkedIn to connect with other professionals who can
Show as many photos as possible help you (mortgage brokers, home inspectors, contractors,
People love slide shows etc.)
Videos drive engagement Use geosocial networks like Foursquare and Yelp to
Provide valuable community information demonstrate your knowledge of and commitment to your
community
https://placester.com/academy
For more detail: https://placester.com/inbound-marketing-for-real-estate/

3. Inbound Marketing: Checklist
Blogging builds relationships SEO is a must
Decide what you’re interested in writing about: Determine which keywords your target leads are
A day in the life of an agent searching on Google, Bing, etc.
Expert advice for buyers Three words maximum in a keyword phrase; keep
Expert advice for sellers keywords simple, but specific enough that you’ll be
Trends and events in the market at large found
Community information Make sure target keywords appear in every element
How-to information of each of your webpages: page titles, body text,
Video: if you do it, do it consistently image titles, links, URLs, etc.
Photo: Take good ones or hire a professional Make sure webpage URLs are simple and easy to
Write blog posts consistently and frequently remember
Promote blog posts via social media Choose webpage URLs with words, not random
Finish posts with a call to action or question letters and numbers
Allow readers to comment on posts; respond to Write meta descriptions for search engines that
comments incorporate your keywords and entice searchers
Submit articles on other related blogs and news sites
Above all provide value to your audience
Ask yourself, would you read your content
https://placester.com/academy
For more detail: https://placester.com/inbound-marketing-for-real-estate/