What is the Internet of Behavior? - IoB analyzes information collected from IoT from a psychological behavioral perspective. - It analyzes the data collected to gain insights and apply them to different business areas, like marketing, research, and advertising. - IoB gathers this information by collecting digital dust from internet users. How Does the IoB Impact Businesses? - It allows businesses to get a complete picture of their audiences’ choices, habits, personalities, and preferences. - The data gathered by IoB derive new insights that drive decision-making in the advertising and marketing sectors. - Engaging with customers will become easier than ever, as businesses will understand exactly what the customer wants. - Certain products, services, and even experiences can be tailored to the tastes of their customers. Ethical Issues Regarding the Internet of Behavior - Data security becomes trickier as malicious hackers can blackmail and extort people, leading to disastrous consequences. - Some people will find the amount of data collected and the customized ads and services a little too intrusive. For more detail read : https://www.plektonlabs.com/the-internet-of-behavior-a-boon-for-businesses-or-an-ethical-nightmare/

1. Enterprises.
Made Better.
The Internet
of Behavior
A Boon for Businesses or an Ethical Nightmare?

2. What is the Internet
of Behavior?
• IoB analyzes information collected from IoT from a
psychological behavioral perspective.
• It analyzes the data collected to gain insights and
apply them to different business areas, like
marketing, research, and advertising.
• IoB gathers this information by collecting digital dust
from internet users.
The Internet
of Behavior
Enterprises. Made Better.

3. How Does the IoB Impact
Businesses?
• It allows businesses to get a complete picture of their
audiences’ choices, habits, personalities, and preferences.
• The data gathered by IoB derive new insights that drive
decision-making in the advertising and marketing sectors.
• Engaging with customers will become easier than ever, as
businesses will understand exactly what the customer
wants.
• Certain products, services, and even experiences can be
tailored to the tastes of their customers.
Enterprises. Made Better.
Secure
Your APIs
The Internet
of Behavior

4. Ethical Issues
Regarding the IOB
• Data security becomes trickier as
malicious hackers can blackmail and
extort people, leading to disastrous
consequences.
• Some people will find the amount of data
collected and the customized ads and
services a little too intrusive.
Enterprises. Made Better.
The Internet
of Behavior