Total parking solution on your fingers

1. I HAVE A 10 AM MEETING AND CAN’T FIND A
“PARKING SPACE”

2. Well that’s certainly one way

3. I have a solution guys
WHY SO SERIOUS?

4. Choose the smarter way
SmartPark

5. PLEASE ELABORATE

6. SmartPark is an app based parking solution that can be
used to see and book the nearby parking spaces available

7. But why is Smart Park required?

8. There is an unprecedented growth in the number of vehicles on road with the increase in urban
population and hence decrease the available parking spaces available around the city

9. RESULTS OF ILLEGAL PARKING
• Traffic jams due to parking on roads
• Damage to cars parked on roadside like scratches, dents etc.
• Heavy fines and towing of car
• Unwanted stress about the condition of you car while attending
your meeting or watching a movie

10. SITUATION ANALYSIS
COMPANY OVERVIEW
MARKET OVERVIEW
TARGET CUSTOMERS

11. (a) COMPANY OVERVIEW
• Initially targeting the shopping malls which already have all facilities of
parking and managing it.
• The cost effectiveness will increase with increasing number of partners.
• Development of app firstly for a single city then expanding it.
• Firstly developing a beta version for android then launching it on other
platforms.
• Later launching a web based version of it.

12. (b) MARKET OVERVIEW
• The main competitors in market are SpotHero and
BestParking
• They are US based companies so the Indian market is
fully open for SmartPark
• Moreover they have some big differences from
SmarPark:
 SpotHero – It does not link all available parking
spaces available and only depends on the major
parking lots for its functioning.
 BestParking – It is used to find parking at airport
parking lots at around 105 airports in North America.

13. (c) TARGET CUSTOMERS
• The free version of the app will be available to all
• The premium version of the app will be available for 4.5$ per year with
additional features like:
Valet parking at reasonably low cost
Pick up and drop service available when the user pins in his current location
Additional offers and discounts for regular Premium users
• The premium version targets upper and upper-middle class users mainly
who value time more than money

14. GOALS OF COMPANY
• Launching the app first in metro cities like New Delhi, Mumbai, Kolkata, etc. where the
problem of parking is very major.
• Next target the tier two cities after a span of 3 years minimum and launch it area wise.
• Try to form a good user base first offering good discounted rates of parking.
• Aim for at least 1 million downloads in first 3 months assuming its launch in the 4 major
metro cities.
• The model is designed to function at no profit-no loss basic and the strategy is to gain
after that.

15. 0
1
2
3
4
5
6
7
8
9
10
Jan Feb Mar Apr
Net Spending and Recovery curve vs Month
Spending Recovery
First Four Months of Company 
In Lakhs

16. STRATEGY
COLLABORATORS COMPANYVALUE PROPOSITION
CUSTOMER VALUE
COMPANY VALUE
COLLABORATOR VALUE

17. COLLABORATORS
The following institutions or organizations are our targeted collaborators:
• Parking lots
• Business Offices
• Shopping Malls
• Recreation Areas
• Schools
• Hospitals
• Free Lands
Few parking spaces would be reserved for SmartPark depending upon the congestion and
requirement of that area. Information about only those parking spaces would be
available in the app. A small percentage of predefined cut will be charged out of the
ticket cost ie. about 25%
(A)

18. VALUE PROPOSITION
It has three elements:
• COLLABORATORS VALUE: There are many instances that the parking remain
empty and remain unused as people don’t know about them. There are many free
lands which remain useless. On entering into partnership with them, our
collaborators can also earn from then onwards.
• COMPANY AND CONSUMER VALUE: It can be understood from the following case
study.
(B)

19. To explain its benefit here is a simple example. To consider if Mr. X is
plans a family outing with his family. He decides to watch a movie for
which he has to park his car in the mall. But the mall parking is full
and the show is about to start. Should he park his car on road? Or get
late while searching for a suitable parking. Little did he know that the
whole school parking in front of the mall is free because school is closed
at night. Here is when SmartPark comes to rescue.
CASE STUDY

20. COMPANY
CEO
MANAGER
TERRITORIAL SALES MANAGER
SALES MANAGER
(C)

21. But what are your TACTICS for success?

22. OCCUPIED
FREE
PRODUCT ATTRIBUTE

23. COLLABORTORS
• Their parking occupancy would increase by 60% than the current
occupancy.
• Would provide them free publicity via the app
• The roads in front of mall and other recreational areas won’t be as
crowded as before due to illegal parking.
COMPANY
• The company will get about 25% of the ticket cost.

24. SERVICE & IMPLEMENTATION
There would be a barcode scanner at the entry point where you can scan the
barcode generated on booking the parking.
There would also be a scout to guide the vehicles to their assigned parking
spaces present just at entry.
On booking the space, that area turns red on app from green.
When you leave you just have to click “check out” in the app and the calculated
amount will be deducted from your SmartMoney account.
The booked area turns back to Green.
In case of any problem, you can just use the in app feature of “Contact Me” and
you will receive a call back within seconds to resolve your problem.

25. SCHEDULE
MARKET RESEARCH
MVP
(MIN VIABLE PROGRAM)
COLLABORATIONS
BETA APP RELEASEAPP RELEASE WITH
PREMIUM FEATURES
EXPANSION &
ANALYSIS

26. SUMMARY

27. DISCLAIMER
Created by Prateek Verma, NIT Raipur during Marketing
Internship by Prof Sameer Mathur, IIM Lucknow

28. SmartPark
Choose the smarter way…….