2. SURVEY
BACKGROUND
In today's mobile digital world, consumers
today have gotten increasingly used to buying virtual
digital goods, such as buying Go-Jek credits or Grab-Pay
credits to pay for motorcycle taxi rides, and buying digital
music and mobile apps at the iTunes store and the Google
Play Store.
3. But this hasn't always been the case. Arguably just one
year or two ago Indonesian users still prefer to pay for
Go-Jek rides with cash rather than Go-Pay credits. And
not even with credit cards since people don't trust credit
cards - nevermind that it was so hard for most
Indonesians to even be approved to receive credit cards.
SURVEY
BACKGROUND
4. This survey seeks to measure current Indonesian market
attitudes towards virtual goods and digital goods. We
surveyed 1051 respondents via mobile app on one single
day on August 30th, 2017. Survey conducted & reported by
DailySocial.id in cooperation with JakPat Mobile Survey
Platform.
SURVEY
BACKGROUND
7. Q1: Have you ever bought an apps/games from these
following websites/service?
Only 24.26% of respondents report never
having bought an app or a game from an online
Internet store, which means 75.74% of
respondents have experience purchasing
virtual & digital goods.