3. 3
40+ Years Combined Experience
Michael Rudnick
Managing Partner
Toby Ward
President
4. 4
About Prescient Digital
• Worlds’ leading intranet
consulting firm
• Strategy, design,
implementation, support
• Meeting our clients
needs for 15 years
• Clients across industries,
global geographies,
functional areas
6. 6
Focus
• Improving productivity and performance
• Unifying the enterprise across businesses and geographies
• Enhancing internal communications and collaboration
• Improving HR operations and service delivery
• Driving innovation
14. 14
Intranet Design Myths
• A graphic redesign will solve your intranet problem
• More features = better design
• Employees read on the web
• Your employees view the intranet like you do
• Design for desktop first, then mobile
• Success happens overnight
18. 18
Planning Provides The Foundation
• Strategic plan
• Governance & policies
• Functional plan
• Business case & ROI
• Information architecture
• Wireframes
• Design
• Content management
• Change management
19. 20
Mission Statements
• Our mission is to connect people with the ultimate
places to play.
• To improve organizational effectiveness &
communications by enabling employees to access
timely, relevant info & applications where, when &
how they need it.
20. 21
Goals & Objectives
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined
24. 25
Personas
Role Work location Function Tenue
Employee Desk Sales New Hire
Manager Manufacturing Finance First Year
Executive Remote Human
Resources
Long Tenured
Provide a shared understanding of who and how employees will
use the Intranet:
– Identify common user tasks
– Prioritize content
– Prioritize devices
– Evaluate visual design, content style, accessibility, etc.
29. 30
Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals
47. 48
Final Thoughts
• Intranet design requires a sound strategic foundation
• Know your user population
• Design is more than graphics
• Think mobile first, mobile only – and optimize for it
• Take usability clues from the consumer world
• No design by committee