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1
Intranet Design:
How To Lead A Redesign
Toby Ward & Michael Rudnick
Prescient Digital Media
2
www.Slideshare.Net/Prescient
3
40+ Years Combined Experience
Michael Rudnick
Managing Partner
Toby Ward
President
4
About Prescient Digital
• Worlds’ leading intranet
consulting firm
• Strategy, design,
implementation, support
• Meeting our clients
needs for 15 years
• Clients across industries,
global geographies,
functional areas
5
Clients
6
Focus
• Improving productivity and performance
• Unifying the enterprise across businesses and geographies
• Enhancing internal communications and collaboration
• Improving HR operations and service delivery
• Driving innovation
7
@intranet2
8
Intranet Insight > PrescientDigital.com
9
Redesign?
10
Poll
11© 2013 Prescient Digital Media Not for distribution
Pure Creativity
12© 2013 Prescient Digital Media Not for distribution
Pure Creativity
13© 2013 Prescient Digital Media Not for distribution
Business Driven
Design
14
Intranet Design Myths
• A graphic redesign will solve your intranet problem
• More features = better design
• Employees read on the web
• Your employees view the intranet like you do
• Design for desktop first, then mobile
• Success happens overnight
15
World Class Design
Requires a
Sound Strategic Foundation
© 2013 Prescient Digital Media Not for distribution
16
Strategic Foundation Reduces Chaos
17
Methodology is Your Guide
18
Planning Provides The Foundation
• Strategic plan
• Governance & policies
• Functional plan
• Business case & ROI
• Information architecture
• Wireframes
• Design
• Content management
• Change management
20
Mission Statements
• Our mission is to connect people with the ultimate
places to play.
• To improve organizational effectiveness &
communications by enabling employees to access
timely, relevant info & applications where, when &
how they need it.
21
Goals & Objectives
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined
22
User Centric Design
23
Iteration is Key
24
Information Architecture
25
Personas
Role Work location Function Tenue
Employee Desk Sales New Hire
Manager Manufacturing Finance First Year
Executive Remote Human
Resources
Long Tenured
Provide a shared understanding of who and how employees will
use the Intranet:
– Identify common user tasks
– Prioritize content
– Prioritize devices
– Evaluate visual design, content style, accessibility, etc.
26
User Experience Flows
27
Wireframes
28
Visual Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations
29
30
Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
Next Webinar
Digital Workplace vs
Intranet vs Portal
June 22, 12:30 EST
47
Intranet Insight > PrescientDigital.com
48
Final Thoughts
• Intranet design requires a sound strategic foundation
• Know your user population
• Design is more than graphics
• Think mobile first, mobile only – and optimize for it
• Take usability clues from the consumer world
• No design by committee
49
Questions?
50
Toby Ward
toby@prescientdigital.com
416.986.2226
Michael Rudnick
michael.rudnick@prescientdigital.com
917.324.5622
www.PrescientDigital.com
www.IntranetBlog.com

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Intranet Design: Leading an Intranet Redesign