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4. Competitor Analysis
Locations of competitors
Manila
Shanghai
Mexico-City
Seoul
Mumbai
São Paulo
Jakarta
Los Angeles
Delhi
Osaka
Calcutta
Moscow
Buenos Aires
London
Cairo
Teheran
Karachi Dhaka
Berlin
Chicago
San Francisco
Toronto
Washington
Rio de Janeiro
Paris
Istanbul Beijing
Madrid
Oslo
Vienna
Sankt-Petersburg
Sydney
Canberra
Perth
Astana
Ulaanbaatar
Samara
Novosibirsk
Anadyr
Cape Town Durban
Windhoek
Mogadishu
Asmara
Accra
Dakar
Niamey
N‘Djamena
Unalaska
Fairbanks
Seattle
New Orleans
San José
Brasilia
Porto Velho
El Goléa
Benguela
Mbuji-Mayi
Maputo
Gibraltar
Dar es Salaam
Harare
La Paz
Santiago
Quito
Lima
Darwin
Melbourne
Wellington
Port Moresby
Tokyo
New York
Own business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
Our competitors operate
Worldwide.
The competition from Asia is
increasing.
The crisis is noticeable in
Europe - large competitors
move their sites to … .
5. Feature O. business C 1 C 2 C 3 C 4 C 5 Other
Price / performance
External work
Call Center
Highly innovative
High delivery speed
Punctuality
Experience in the market
Fair dealing
Consumer confidence
High level of brand
recognition
Flexible with customer
requirements
High accessibility
Total amount 11 3 7 10 8 7 6
Market position Market leader Niche supplier Niche supplier Contender Contender Niche supplier Niche supplier
Competitor Analysis
Assessment and market position of competitors
12, 11 Market leader 10,9,8 Contender < = 7 Niche supplier
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6. »If all you’re trying to do is
essentially the same thing as your
rivals, then it’s unlikely that you’ll be
very successful.«
Michael E. Porter, Harvard Business School
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