Hatch out your vision and mission statements so not only your co-workers better understand what you’re all about, but also that everyone can give a great image of your company. Values, goals, and strategies all derive from a clear and focused V&M. Give your customer’s confidence in your company and take advantage of our slides to get you started or polish up your statements.

2. VISION & MISSION STATEMENT – DEFINITIONS
What’s wrong with
the world and what is
your plan to fix it.
MISSION
STATEMENT
What the world will
look like after you’ve
finished changing it.
VISION
STATEMENT
In a well-established company, the
Vision Statement is often led by the
mission, which was already
accomplished, and by strategic future
plans.
For any new start-up, formulate the
vision statement first and it will
guide the mission statement and the
rest of the strategic plan.
Which
comes
first?

3. MISSION STATEMENT
Focus of the Vision Statement lies on the future;
its purpose is to motivate and to inspire. It defines the
future of the organization as well as the future of its
industrial sector and social environment which shall
be influenced by it.
 The vision statement defines the future.
 It gives detail on future goals and where you
wish to
be in the future. It motivates to succeed.
 It explains why you choose to work for it.
 When your company develops, it may be
tempting to change the vision. But keep in
mind that mission and vision are the
foundation of everything – so change
shall be as minimal as possible.
VISION
STATEMENT

4. THE STRATEGIC PYRAMID
MISSION AND VISION IN THE STRATEGY PROCESS
VISION
What we want to be
MISSION
Why we exist
(CORE) VALUES
What we believe in
(SMART) GOALS
What we want to achieve
STRATEGY
How to achieve it
ACTION PLAN
What needs to be done

5. COMPANY NAME
MISSION
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replaced with your own text. The text
demonstrates how your own text will look when
you replace the placeholder with your own text.
VISION
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OUR VALUES
VALUE 1
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replaced with
your own text.
VALUE 2 VALUE 3
.
VALUE 4 VALUE 5 VALUE 6
.

6. VISION, MISSION & VALUES – VENN DIAGRAM
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replaced
with your own
text. This text can
be replaced with
your own text.
VALUE 1
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with your own text.
VALUE 2
This is a placeholder text.
VALUE 5
This is a placeholder text.
VALUE 6
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with your own text.
VALUE 4
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with your own text.
OURVALUES
OUR VISION OUR MISSION
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replaced

7. MISSION WORKSHEET
CREATE YOUR OWN MISSION STATEMENT
NEEDS OF A VISION
STATEMENT
 should be clear and simple
 should avoid elaborate
language
 should be easily explained
by those involved
 should not be confused
with a mission statement
QUESTIONS ANSWERS
Where do we want to be in
the future?
…
…
What needs to be
changed?
…
…
Why should issues be
addressed?
…
…
What are our strengths and
advantages?
…
…
What is our dream end-
state?
…
…
What would success look
like?
…
…
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8. COMPANY VISION, MISSION & VALUES
DEFINE YOUR MOST IMPORTANT VALUES
OUR VISION
This text can be replaced
with your own text. The
text demonstrates
how your own text will
look when
you replace the
placeholder with
your own text. This text
can be replaced with
your own text.
OUR
MISSION
The text demonstrates
how your
own text will look when
you replace the
placeholder with your
own text.
OUR
VALUES
Committed to excellence
The text demonstrates
how your own text will
look when you replace
the placeholder text.
Teamwork
This is a placeholder text.
Your value
This is a placeholder text.
1
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