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Search Engine Optimization Know the secret world
 
Google panda which ‘scores’ websites on their content and user-experience. Google came up with its  panda update  a few months back and several website owners and bloggers saw major changes in search engine rankings for their keywords.  The  panda update aimed  at removing highly placed low quality sites from search engines and replacing them with sites with high quality content.  Social media plays a much larger role in SEO. Unique and original content is no longer limited to keywords in the title tag and in the body. Google is now looking at how shareable and interesting your content is
 
[object Object],[object Object],[object Object],Do not overload on ads. One of the best SEO tips you can get in the new Google Panda system is to lessen your ads. These income-generation opportunities can be too much of a hindrance. Google wants to see that you’re generating authoritative content. Its new algorithm puts a low score on content scrapers who prioritize the ads more. This lets the search engine cross out sites that live just for the ad revenues.
Engagement metrics are the time a visitor spends on a page, the bounce rate and page view per visit. Panda also focus’s on user data metrics for ranking.  Metrics such as: ,[object Object],[object Object],[object Object],[object Object],The Google algorithm now focus more on the visitor experience on a web page to determine its ranking, rather than the traditional On Page factors and Off Page Factors.
Outbound links are the links to other Websites from your Websites If your Website has relevant outbound links then the chances of good search engine ranking.
Google now uses social signals from Facebook, Twitter, Youtube, bookmarking sites and more to influence rankings. Google Panda realizes that if they want to be #1, they need to become a social site. That’s why Google introduced Google plus, they are now even indexing Facebook comments and showing them in search results. Social activity on your website has now a powerful voting power on ranking your website. Consider putting some follow us on twitter, like us on face and other social networking services More likes & +1 means more people are recommending the site so it gain in search results page.
The number of backlinks to a website is a prime indication of it’s popularity and importance. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking
The design structure of the sites now also one of the major ranking factor. The website should be well structured so that a user can easily navigate through the website to get the required information. All the information should be easily accessible. Building a good URL structure that’s easy to follow for both users and search engines content displayed in a very readable format ,[object Object],[object Object],[object Object],[object Object],Make site with clear Hierarchy and text links Search engine results are no longer based simply on keywords and how often you use them – site design is finally playing a role.
Google will be removing bad content and allowing good content to rank higher. It is important that the content on every page of your website is of high quality.  Any poor quality content may need to be re-written to ensure it is well-written, useful and relevant for your visitors. The content should be unique, relevant and informative. Google wants you to always add new content.  When you do this, Google knows that your site is “active.” 
 
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On Page Factors Off Page Factors Combination
On Page Factors Google Panda update is more about On-Page factors than Off-Page factors. One of the biggest issue has been thin content pages or duplicate content pages that make the right or left panels of any website.
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On Page Main Factors
Off Page Factors If Content is King, then Links are Queen The main off-page SEO factor is origin of links from other websites to your webpage. the number of incoming links to your website that determines its ranking on the search engine. 
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Link Wheel VIDEO AUDIO PHOTO TEXT RSS FEED LINKS
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Link Building Team Team of Experienced Link Builders. Unique Quality Backlinks Each Week. Trusted Directories and Industry Related Websites. Generats Traffic and passes off Link Juice to Your Website.
Writing Team Team of Experienced Writers. Articles Written about: Your Products/Services, Helpful Advise, Interesting News, Viral (Share worthy) Content. Incorporating Anchor Text that matches the Keywords chosen in original Strategy.
Distribution Team Place Content all over the Internet. Indexed and Link Juice passed to your Website. Search Engines recognise what your site is about and begin ranking you highly in industry searches.
[object Object],Prageeth Acharya Search Engine Executive Ph no : +919773187508

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Seo presentation

  • 1. Search Engine Optimization Know the secret world
  • 2.  
  • 3. Google panda which ‘scores’ websites on their content and user-experience. Google came up with its  panda update  a few months back and several website owners and bloggers saw major changes in search engine rankings for their keywords. The  panda update aimed at removing highly placed low quality sites from search engines and replacing them with sites with high quality content.  Social media plays a much larger role in SEO. Unique and original content is no longer limited to keywords in the title tag and in the body. Google is now looking at how shareable and interesting your content is
  • 4.  
  • 5.
  • 6.
  • 7. Outbound links are the links to other Websites from your Websites If your Website has relevant outbound links then the chances of good search engine ranking.
  • 8. Google now uses social signals from Facebook, Twitter, Youtube, bookmarking sites and more to influence rankings. Google Panda realizes that if they want to be #1, they need to become a social site. That’s why Google introduced Google plus, they are now even indexing Facebook comments and showing them in search results. Social activity on your website has now a powerful voting power on ranking your website. Consider putting some follow us on twitter, like us on face and other social networking services More likes & +1 means more people are recommending the site so it gain in search results page.
  • 9. The number of backlinks to a website is a prime indication of it’s popularity and importance. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking
  • 10.
  • 11. Google will be removing bad content and allowing good content to rank higher. It is important that the content on every page of your website is of high quality.  Any poor quality content may need to be re-written to ensure it is well-written, useful and relevant for your visitors. The content should be unique, relevant and informative. Google wants you to always add new content.  When you do this, Google knows that your site is “active.” 
  • 12.  
  • 13.
  • 14. On Page Factors Off Page Factors Combination
  • 15. On Page Factors Google Panda update is more about On-Page factors than Off-Page factors. One of the biggest issue has been thin content pages or duplicate content pages that make the right or left panels of any website.
  • 16.  
  • 17.
  • 18. Off Page Factors If Content is King, then Links are Queen The main off-page SEO factor is origin of links from other websites to your webpage. the number of incoming links to your website that determines its ranking on the search engine. 
  • 19.
  • 20. Link Wheel VIDEO AUDIO PHOTO TEXT RSS FEED LINKS
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Link Building Team Team of Experienced Link Builders. Unique Quality Backlinks Each Week. Trusted Directories and Industry Related Websites. Generats Traffic and passes off Link Juice to Your Website.
  • 26. Writing Team Team of Experienced Writers. Articles Written about: Your Products/Services, Helpful Advise, Interesting News, Viral (Share worthy) Content. Incorporating Anchor Text that matches the Keywords chosen in original Strategy.
  • 27. Distribution Team Place Content all over the Internet. Indexed and Link Juice passed to your Website. Search Engines recognise what your site is about and begin ranking you highly in industry searches.
  • 28.

Notes de l'éditeur

  1. Lastly, once you have syndicated your content [based on your keywords] You will want to create an RSS feed to gain maximum exposure for your link wheel. As a final step, rinse and repeat this process as you add new quality content to your link wheel.