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AmSouth Bank Case Study
Objective
New customer acquisition
Strategy
Direct mail campaign. TrafficTickets™ were mailed to
800,000 households surrounding 300 branches.
Results
Client was expecting a 2% response which was 16,000
people. This promotion actually drove 178,500
customers to the branches.
Program resulted in high conversion rates and this bank
set a new record for most new accounts opened during
any 6-week promotional period.
Display
Game Card
Fidelity Bank Case Study
Objective: New Branch Grand Opening
Results:
The bank received over
4000 new and potential customers
over a 4 week period -18%
response rate
Bremer Bank Case Study
Results: Mailed to 80,000 of which
40,000 were potential candidates.
12,000 signed up for online
services. Savings of over $600,000
to Bremer plus customer retention
is statistically higher
Bank of Utah Case Study
The promotion received a 16% response in the first couple weeks.
Over 3000 people signed up.
This is a savings to the bank of at least $150,000
plus all the other benefits that online banking provides to the bank and bank customers.

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Retail Banks and Credit Union promotions designed to drive traffic

  • 1. AmSouth Bank Case Study Objective New customer acquisition Strategy Direct mail campaign. TrafficTickets™ were mailed to 800,000 households surrounding 300 branches. Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period. Display Game Card
  • 2. Fidelity Bank Case Study Objective: New Branch Grand Opening Results: The bank received over 4000 new and potential customers over a 4 week period -18% response rate
  • 3. Bremer Bank Case Study Results: Mailed to 80,000 of which 40,000 were potential candidates. 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher
  • 4. Bank of Utah Case Study The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and bank customers.