How Giving Away Products for Free Can Generate Profits (Freemium

•

0 j'aime•1,646 vues

ProductCamp Boston

Freemium: How Giving Away Your Products Can Be Very Profitable - Christian Kirsch, ProductCamp Boston 2012

Business Spirituel Technologie

How to Make Freemium Work
• Why? • How much?
– Leads
– Awareness
– Useful
– Product Experience – Cannibalization
– Enabler – Sweet Spot
– Advertising
• How?
• Limits?
– Features – Get Buy‐In
– Time – Collaborate
– Volume – Usability
– Audience

Chris Kirsch
@chris_kirsch
Christian_Kirsch@rapid7.com
ckirsch.private@gmail.com

Recommandé

Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson

Wine Bloggers Conference 2009 - Monetizing PresentationTim Lemke

Marketing for startupsMalcolm Gordon

Do It Yourself Search Marketingmkemper76

Blogging and Your BusinessJessica Ann Media

Is your website design currentGenerate UK

J105 Web DesignChris Snider

Metadata Tagging Shared Emilia Perkins

Recommandé

Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson

Wine Bloggers Conference 2009 - Monetizing PresentationTim Lemke

Marketing for startupsMalcolm Gordon

Do It Yourself Search Marketingmkemper76

Blogging and Your BusinessJessica Ann Media

Is your website design currentGenerate UK

J105 Web DesignChris Snider

Metadata Tagging Shared Emilia Perkins

Is Quality the new Freemium?Tathagat Varma

First 100k users are always the hardestRashmi Sinha

Platfora Data Visualization MeetupPlatfora

Parsable's cultureYan-David Erlich

Final Wunderlist Presentationclkalafsky

Six Sigma, BPM, Digitalization -Different Paths to the Same Destination? | Bi...Bizagi

The Coupa Organic Platform from A to Z: Maximizing the ValueCoupa Software

Machine Learning Experimentation at Sift ScienceSift Science

Flyte Company Overview 2017 Silvia Ulloa

August company presentation t707722

Asana Premium OverviewAsana

Monetization Models in the Age of FreeLesley Grossblatt

Personalisation to improve customer experienceEpiserver

5 Traits of Successful Marketers That Recruiters and HR Pros Should MasterKris Dunn

Paul Moss - TV Is Dead - Long Live TVgiconf

5 Myths About Google Pay-Per-Click Ads DebunkedAgency Nation

Travel babble june2012Fresh_Egg

Travel Babble Fresh_Egg

Travel babble june2012Fresh_Egg

Introduction to Digital AdvertisingSensis

Cairo Day2 Part5 Driving Traffic PubMichael Leander

Presentation online-advertising-toolboxneworganizingist

Contenu connexe

En vedette

Is Quality the new Freemium?Tathagat Varma

First 100k users are always the hardestRashmi Sinha

Platfora Data Visualization MeetupPlatfora

Parsable's cultureYan-David Erlich

Final Wunderlist Presentationclkalafsky

Six Sigma, BPM, Digitalization -Different Paths to the Same Destination? | Bi...Bizagi

The Coupa Organic Platform from A to Z: Maximizing the ValueCoupa Software

Machine Learning Experimentation at Sift ScienceSift Science

Flyte Company Overview 2017 Silvia Ulloa

August company presentation t707722

Asana Premium OverviewAsana

En vedette (11)

Is Quality the new Freemium?

First 100k users are always the hardest

Platfora Data Visualization Meetup

Parsable's culture

Final Wunderlist Presentation

Six Sigma, BPM, Digitalization -Different Paths to the Same Destination? | Bi...

The Coupa Organic Platform from A to Z: Maximizing the Value

Machine Learning Experimentation at Sift Science

Flyte Company Overview 2017

August company presentation

Asana Premium Overview

Similaire à How Giving Away Products for Free Can Generate Profits (Freemium

Monetization Models in the Age of FreeLesley Grossblatt

Personalisation to improve customer experienceEpiserver

5 Traits of Successful Marketers That Recruiters and HR Pros Should MasterKris Dunn

Paul Moss - TV Is Dead - Long Live TVgiconf

5 Myths About Google Pay-Per-Click Ads DebunkedAgency Nation

Travel babble june2012Fresh_Egg

Travel Babble Fresh_Egg

Travel babble june2012Fresh_Egg

Introduction to Digital AdvertisingSensis

Cairo Day2 Part5 Driving Traffic PubMichael Leander

Presentation online-advertising-toolboxneworganizingist

Search And Display 101 - DrexelJustin Freid

Get It Our There! Media Planning & Buying for Nonprofits Big & Small - See3 C...See3 Communications

Full Circle Digital Marketing Optimization: How to Turn New Users into Return...Surj Gish

PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault

Marketing for Startups and Small Businesses, CEU Business SchoolIstvan Szurop

Digital advertising 101451 Marketing

Now you have the business cardInTouch

Now you have the business card - what do you do with it?Mark Stonham

Driving Online Sales - Jill Culbertson, Developing your online marketing stra...Invest Northern Ireland

Similaire à How Giving Away Products for Free Can Generate Profits (Freemium (20)

Monetization Models in the Age of Free

Personalisation to improve customer experience

5 Traits of Successful Marketers That Recruiters and HR Pros Should Master

Paul Moss - TV Is Dead - Long Live TV

5 Myths About Google Pay-Per-Click Ads Debunked

Travel babble june2012

Travel Babble

Travel babble june2012

Introduction to Digital Advertising

Cairo Day2 Part5 Driving Traffic Pub

Presentation online-advertising-toolbox

Search And Display 101 - Drexel

Get It Our There! Media Planning & Buying for Nonprofits Big & Small - See3 C...

Full Circle Digital Marketing Optimization: How to Turn New Users into Return...

PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012

Marketing for Startups and Small Businesses, CEU Business School

Digital advertising 101

Now you have the business card

Now you have the business card - what do you do with it?

Driving Online Sales - Jill Culbertson, Developing your online marketing stra...

Plus de ProductCamp Boston

175 Product Manager as a LeaderProductCamp Boston

B2B Buyers don't Trust what we say about our productsProductCamp Boston

Building a Weatherproof Framework - How to Survive the Product Launch Storm i...ProductCamp Boston

Getting your Product NoticedProductCamp Boston

A lifecycle for microservicesProductCamp Boston

178 - Design Discovery WorkshopsProductCamp Boston

113 -Product Marketing and the Collaboration with Product Management - sessio...ProductCamp Boston

108 - 3 Trends Impacting Messaging and ContentProductCamp Boston

Why do product managers need to be more vulnerable ProductCamp Boston

172 - How Not to Kill each otherProductCamp Boston

Connecting Product Decisions to RevenueProductCamp Boston

107 - It's not easy starting new: career transitioning to product, starting ...ProductCamp Boston

How can ANYONE do UX Research?ProductCamp Boston

181 - What Skills Do I Need To Really Succeed As A PMProductCamp Boston

177 - Team-Based InnovationProductCamp Boston

163 - Customer Centric Product Management - How To Be AwesomeProductCamp Boston

159 - Strategic UX ResearchProductCamp Boston

158 - Product Management for Enterprise-Grade platforms ProductCamp Boston

153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston

152 - Confident Communication ProductCamp Boston

Plus de ProductCamp Boston (20)

175 Product Manager as a Leader

B2B Buyers don't Trust what we say about our products

Building a Weatherproof Framework - How to Survive the Product Launch Storm i...

Getting your Product Noticed

A lifecycle for microservices

178 - Design Discovery Workshops

113 -Product Marketing and the Collaboration with Product Management - sessio...

108 - 3 Trends Impacting Messaging and Content

Why do product managers need to be more vulnerable

172 - How Not to Kill each other

Connecting Product Decisions to Revenue

107 - It's not easy starting new: career transitioning to product, starting ...

How can ANYONE do UX Research?

181 - What Skills Do I Need To Really Succeed As A PM

177 - Team-Based Innovation

163 - Customer Centric Product Management - How To Be Awesome

159 - Strategic UX Research

158 - Product Management for Enterprise-Grade platforms

153- Experience Maps: Essential Tool in Product Innovation Strategies

152 - Confident Communication

Dernier

1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs

Excvation Safety for safety officers referencessuser2c065e

Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra

Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar

Darshan Hiranandani [News About Next CEO].pdfShashank Mehta

BAILMENT & PLEDGE business law notes.pptxran17april2001

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To

Cyber Security Training in Office Environmentelijahj01012

EUDR Info Meeting Ethiopian coffee exportersPeter Horsten

WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7

Driving Business Impact for PMs with Jon HarmerAggregage

Supercharge Your eCommerce Stores-acowebsGOKUL JS

Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants

Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7

PSCC - Capability Statement PresentationAnamaria Contreras

Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner

The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting

Dernier (20)

1911 Gold Corporate Presentation Apr 2024.pdf

Excvation Safety for safety officers reference

Planetary and Vedic Yagyas Bring Positive Impacts in Life

Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx

Darshan Hiranandani [News About Next CEO].pdf

BAILMENT & PLEDGE business law notes.pptx

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf

Cyber Security Training in Office Environment

EUDR Info Meeting Ethiopian coffee exporters

WSMM Media and Entertainment Feb_March_Final.pdf

Driving Business Impact for PMs with Jon Harmer

Supercharge Your eCommerce Stores-acowebs

Church Building Grants To Assist With New Construction, Additions, And Restor...

Healthcare Feb. & Mar. Healthcare Newsletter

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...

PSCC - Capability Statement Presentation

Pitch Deck Teardown: Xpanceo's $40M Seed deck

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf

The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...

How Giving Away Products for Free Can Generate Profits (Freemium

1. FREEMIUM How Giving Away Your Products Can Be Very Profitable

2. FREE + PREMIUM

3. Basic = free Advanced = $$$

4. Intangible

7. Leads

9. Awareness

10.

11. Product Experience

12.

13. Enabler

14.

15.

16. Advertising

17.

18.

19.

20. Ways to Limit

21. Features

22.

23. Time d

24.

25. Volume

26.

27. Audience

28.

29.

30. Revenue Free Features

31. Revenue Free Features

32. Revenue Free Features

33. Revenue Free Features

34. Revenue Free Features

35. Your Partners in Crime

36. Usability

37. How to Make Freemium Work • Why? • How much? – Leads – Awareness – Useful – Product Experience – Cannibalization – Enabler – Sweet Spot – Advertising • How? • Limits? – Features – Get Buy‐In – Time – Collaborate – Volume – Usability – Audience

38. Wanna play?

39. Chris Kirsch @chris_kirsch Christian_Kirsch@rapid7.com ckirsch.private@gmail.com