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Case presentation for The Big Election Ask at Prix Europa 2013
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The Big Election Ask
1.
2.
CHALLENGE & CONTEXT
3.
OCTOBER 14TH, 2012 MUNICIPAL
ELECTIONS BELGIUM
4.
5.
VRT WANTED TO
INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW
6.
CONCEPT & MEDIA
7.
THE BIG ELECTION
ASK
8.
VOTERS SUBMIT SUGGESTIONS
FOR THEIR MUNICIPALITY
9.
10.
11.
12.
VOTERS VOTE ON
SUBMITTED SUGGESTIONS
13.
14.
10 MOST POPULAR
SUGGESTIONS GET RESPONSE FROM PARTY LEADER
15.
16.
17.
FOLLOWED BY THE
PARTY MAKING 3 SUGGESTIONS
18.
19.
20.
21.
SUGGESTIONS WERE COVERED
ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES
22.
23.
VRT CLOSED THE
GAP BETWEEN VOTERS AND POLITICIANS AND LET VOTERS SET THE AGENDA
24.
RESULTS & CONCLUSION
25.
252 172 UNIQUE
VISITORS, VISITED THE PLATFORM 897 924 TIMES
26.
44 136 CIVILIANS
PARTICIPATED
27.
1521 LOCAL POLITICIANS
PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND 3245 POLITICAL PROMISES
28.
80% LOCAL POLITICIANS
TOOK PART IN THE DIALOGUE WITH VOTERS
29.
VRT NEWS SERVICES
REACHED 65.5% OF THE FLEMISH POPULATION
30.
ON AVERAGE, EACH
BROADCAST HAD A 19,8% MARKET SHARE
31.
ALL BUT 1
OF 327 MUNICIPALITIES PARTICIPATED
32.
VRT INVOLVED VOTERS AND
LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW
33.
VRT HAS STARTED
FOLLOWING UP ON POLITICAL PROMISES
34.
LOTS OF PROMISES
WERE HELD
35.
AND IN OSTEND,
A SOLUTION IS STILL ON THE HORIZON
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