Download the QI 2016 QMI Here: http://info.pubmatic.com/QMI-Q1-2016_Download.html Download full Q3 2015 report here: http://info.pubmatic.com/QMI_Q315.html Download full Q4 2015 report here: http://info.pubmatic.com/QMI_Q415.html When mobile adoption and usage first exploded over a decade ago, most publishers and advertisers simply reformatted desktop content into smaller versions for mobile devices, which was not up to consumer expectations. However, throughout the past decade, the media and advertising industry has been steadily creating more compelling and engaging mobile experiences. For years, PubMatic has been working with premium publishers to identify the best mobile strategies for site specific content and audience in order to drive revenue and foster advertiser relationships. In Q3 2015, PubMatic launched the Quarterly Mobile Index (QMI) report, which analyzes the billions of daily impressions flowing through the PubMatic platform, in order to provide publishers and advertisers with key insights into the mobile advertising market. Download the most recent QMI report from Q1 2016 here. Today PubMatic released the below infographic, “How to Optimize Advertising in the Increasingly Mobile World,” to help publishers and advertisers gain a better understand of both macroeconomic trends and more tactical mobile strategies.

1. Mobile advertising is growing rapidly across all
major global regions, demonstrating significant
global growth opportunities for publishers
and advertisers.
Advertiser demand is shifting
towards mobile private mar-
ketplaces (PMPs), which offer
high-quality, targeted inventory
packages, at scale. The transparent
and user-friendly buying environ-
ment simplifies programmatic for
media buyers.
+29%
MOBILE STRATEGIES FROM
Q1 2016 PUBMATIC PLATFORM INSIGHTS
PubMatic’s dedication to
mobile combined with its deep
platform insights helps drive
growth for publishers and
advertisers in this increasingly
mobile world.
65%
While iOS app CPMs are higher than
those of Android, mobile publishers
and advertisers need to recognize
the growing value of Android app
ad inventory.
+147%
+62%
+57%
AMERICAS EMEA
+124%
+286%
PUBMATIC’S CUSTOMER SUCCESS IN MOBILE
PubMatic worked with UK-based National Rail Enquiries
to optimize its mobile web and app inventory.
+65%+25%
REVENUE ACROSS
PLATFORMS**
NATIONAL RAIL ENQUIRIES
CPMs ACROSS
PLATFORMS*
+514%
MOBILE
PMP CPMS*
MOBILE
PMP VOLUME*
ANDROID
APP CPMs*
IOS APP CPMs*
PUBMATIC’S TOTAL IMPRESSION VOLUME (Q1 2016)
YOY CHANGE IN VOLUME*
APAC
+110%+95%
PMP REVENUE
ACROSS
PLATFORMS
PMP CPMs
ACROSS
PLATFORMS
ADAPT ADX
PubMatic worked with Swedish newspaper consortium
Adapt ADX to optimize its private marketplace inventory.
Since implementation in June 2015, the company saw:
For more information, please contact us at info@pubmatic.com
2
HOW TO OPTIMIZE ADVERTISING
IN THE INCREASINGLY MOBILE WORLD
Globally, 61% of the population owns a mobile phone and 34% access the internet on their
phones, amassing to 2.5 billion mobile internet users. This critical mass draws $103 billion
in spending from mobile advertisers, which equates to 55% of total global digital ad spend.1
SOURCE: [1] eMarketer (2016); [2] PubMatic Platform Data & Quarterly Mobile Index report (May 2016); *Q1 2016 YOY Change; Volume In Monetized Impressions
© 2016 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
of PubMatic’s
Q1 2016
impression
volume came
from mobile
64%
of mobile impression
volume came from
mobile app
36%
of mobile impression
volume came from
mobile web
*Since Integrating First-Party Data In Feb. 2012 **Since Adding Enriched Tags in 2H 2014