Real-time data analytics enables publishers to generate revenue, discover new revenue opportunities, benchmark against competition and optimize more efficiently, but many publishers are currently lacking the toolset to take advantage.

1. Real-time data analytics enables publishers to
generate revenue, discover new revenue
opportunities, benchmark against competition and
optimize more efficiently, but many publishers are
currently lacking the toolset to take advantage.
of publishers say they
have increased
revenue by receiving
data in real-time
INCREASED REVENUE
WHY PUBLISHERS
REAL-TIME ANALYTICS DRIVES
SPECIFIC BUSINESS BENEFITS
62%
62%
NEED TO GET AHEAD OF
Real-Time
of publishers believe that
real-time data is important to
their business
…BUT PUBLISHERS ARE NOT YET REALIZING
THE FULL POTENTIAL OF DATA
67%
of publishers report having
access to data in real-time
27%
HOW FREQUENTLY ARE PUBLISHERS
GETTING THEIR DATA?
HOW CAN PUBLISHERS MAKE
REAL-TIME ACTIONABLE?
BETTER YIELD OR PERFORMANCE
54%
ABILITY TO MAKE OPTIMIZATION DECISIONS
51%
ABILITY TO UNCOVER NEW REVENUE OPPORTUNITIES
48%
BETTER INVENTORY MANAGEMENT
42%
Publishers are not getting their data at the
same rate that digital ads are bought and sold.
EVERY FEW HOURS22%
EVERY FEW MINUTES15%
DAILY17%
WEEKLY12%
BI-WEEKLY/MONTHLY5%
REAL-TIME27%
Competitive Benchmarking Insights:
Publishers can evaluate current inventory performance
against that of their competitors.
1
Real-Time Analytics:
Make smarter, more knowledgeable business decisions
by leveraging real-time reporting, easy-to-use natural
language processing and actionable intelligence.2
One Holistic Platform:
Publishers can make the most of their digital assets
by transacting across desktop, mobile and video
seamlessly on one platform.3
Real-Time
PubMatic is the leading marketing automation software platform for publishers. Through real-time analytics, yield
management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve
revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence
by providing flexibility in audience discovery and planning media campaigns through its Media Console and APIs.
The company’s marketing automation software platform provides a global roster of comScore publishers with a single
view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked
by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014.
The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
The findings from this infographic come from a commissioned study conducted by Forester Consulting on behalf of PubMatic: Real-Time Data Analytics:
Empowering Publishers to Make Better, Faster Decisions (August 2015). 110 media analytics professionals from the US and UK were surveyed.
BUT ONLY
Ability to optimize for
your clients
32%
Custom reporting
21%
Real-Time reporting
capabilities
24%
Ability to optimize
to maximize your
revenue
22%
Benchmarking
against industry
peers
24%
* Level of Satisfaction
Among Large
Publishers with 500
or More Employees