A recent study by Rubicon showed that 57% of digital ad buyers worldwide were either running or planning to run mobile native ad campaigns. It is becoming clear that the mobile screen offers a user experience inherently different from the desktop, and advertising must adapt to it. In the "The Mobile Native Advertising Landscape", we present the main players enabling native advertising on mobile today, all along the value chain, from advertisers to users. We divided the ecosystem into several categories: - The largest publishers offering native inventory - The programmatic players: RTB-enabled DSPs, exchanges and SSPs - The networks: both mobile-focused and cross-platform - The social players: social platforms and Preferred Marketing Developers (PMDs) - The search engines (search ads being native per se) If you have comments, feedback, or feel that your company should be represented, don't hesitate to let us know at info@pubnative.net