SEO has been evolving and adapting to new technologies. It is rightly said, “Always keep your eyes open for new ideas, new products, and new trends”. Staying on top of the latest SEO trends 2021 has become an integral part to outperform the competitors. The enterprise SEO trends can help in the guidance of the website and digital marketing can improve to drive traffic, revenue, and brand recognition. Do you want to attract qualified traffic to your website? It is possible by implementing the proper search engine optimization strategy that is the most effective way for attracting qualified traffic.

2. TOP 13 BIGGEST SEO TRENDS OF 2021
• Staying on top of the latest SEO trends 2021 has become an
integral part to outperform the competitors.
• Do you want to attract qualified traffic to your website?
• It is possible by implementing the proper search engine
optimization strategy that is the most effective way for attracting
qualified traffic.
• Let’s go through the biggest SEO trends of 2021
INTRODUCTION -

3. 1. ARTIFICIAL INTELLIGENCE WILL PLAY A HUGE PART
• AI plays a big impact on a lot of people and influences how
people will interact with any type of online content in 2021.
• RankBrain is a key player developed by Google. It is very crucial
for the determination of SERP rankings.

4. 2. USER EXPERIENCE
• Page Experience – Google is working towards a new algorithm
that is based on the perceived experience a user will have with
your web page. A new set of metrics are used in order to
measure the Google experience known as Core Web Vitals.
• Reliable Hosting –You must ensure that the hosting service has
the right infrastructure to support your eCommerce site
performance during high-traffic and high-transaction days.

5. 3. MOBILE-FIRST INDEXING WILL MAKE MOBILE-FRIENDLY
WEBSITES
• Mobile SEO has seen a good rise in the previous years, looks to
reach the highest potential in the year 2021.
• This is one such SEO trend that can either make or break your
chances of ranking high on SERPs.
• Also read- Mobile Website – Why Does Your Website Need a
Mobile Makeover

6. 4. ORIGINALLONG-FORMCONTENTWILL BE AHEAD
• The quality of content is very important to attain good SERP
rankings.
• The latest trend also says that the long-form content helps in the
generation of more organic traffic than the short-form content.
• Good quality and long-form content that exceeds 3000 words,
can fetch more than 3 times the amount of traffic than the short-
form content.

7. 5. SEARCHINTENT WILL ASSUME GREATER IMPORTANCE
• Search intent tells what the target audience is aiming at. It is the
topmost SEO trend because it can map the journey of the
customer.

8. 6. LONG-TAILKEYWORDS HAVE BECOME IMPORTANT
• One of the biggest SEO tools can also be the usage of long-tail
keywords.
• There is also a chance that the long-tail keywords will buy your
products or services as they are already searching for something
specific.

9. 7. STRUCTUREDDATA PLAYS AN IMPORTANT ROLE
• Structured data is quite prominent and withholds its importance
in 2021.
• Structured data is an additional description that is present on
your web page on a SERP, in the form of ratings, reviews, and
many more.

10. 8. LOCAL SEOPLAYS A BIGROLE
• Over the past few years, location-based searches have also
grown significantly.
• Hence if you are working on a local SEO strategy, you must
ensure that the listing should be executed properly.

11. 9. DATA ANALYTICS IS BECOMINGMORE RELEVANT
• Data Analytics is a very impactful SEO trend and the power of
data science is well known to all digital marketers.
• Also read- Best Analytics Tools for Mobile Applications

12. 10. SEO SCALABILITY
• If you want to remain ahead of your competition, you must focus
on building scalability in your SEO services.
• You must set up an alert system that helps in monitoring the
significant changes like ranking the important keywords, URL
Changes, or changes in the content.

13. 11. VOICE SEARCHES WILL INCREASE
• The Voice Searches have become more significant in comparison
to the typed searches, especially for people with smart devices.
• The search intent matters a lot, hence the businesses need to
consider the voice searches as well while building the SEO
strategy.
• Also read: Voice Search Optimization: The Impact of Voice
Search on Modern SEO

14. 12. FEATUREDSNIPPETS WILLBE MORE PROMINENT
• A featured snippet can be a list, paragraph, table, review, etc. if
you want to obtain a snippet from Google, you must have your
webpage on the first page of Google SERP.

15. 13. IMAGE SEARCHENGINE OPTIMIZATION
• Without optimization, uploading an image can weigh the
complete website down.
• Compressing the images will not only improve the user
experience but also help your search engines to crawl and
reward the web pages.

16. SUMMARY
• In 2021, the organizations need to keep up with some SEO trends
to improve the website as well as drive relevant traffic to the
website.
• SEO is getting complex with each passing day, and businesses
should leverage the latest SEO techniques to gain perfect
results.

17. MORE FROMESCALE:
1. 5 Common Mistakes that SEO Bloggers Make on Their Blog
Post
2. How to Build the Right Content Marketing Strategy for SEO
Growth
3. Top Benefits of Mobile-First Web Design