This document discusses how Qualtrics helps companies measure and improve employee engagement through surveys. It provides examples of how Sanford Health, a large healthcare organization, uses Qualtrics surveys to gain insights into engagement among its 26,000 employees. The surveys have helped Sanford Health identify engagement drivers, create manager dashboards, and see correlations between engagement and patient satisfaction that have significant financial impacts. Qualtrics provides tools to easily conduct surveys, analyze open-ended responses, and generate real-time reporting dashboards.

1. How to Measure and Improve
Employee Engagement
A Qualtrics Case Study with Sanford Health
Wednesday, January 22, 2014
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2. Scott Schaefer
Enterprise Director of
Human Capital Strategy
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Mike Maughan
Employee Insight
Product Marketing
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3. If the answer is known, Google it.
If the answer is unknown, Qualtrics it.
Google’s mission is to organize the
world’s information and make it
universally accessible and useful.
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Qualtrics’ mission is to make it easy to
gather, analyze, and understand the world’s
customer, market and employee insights.
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4. Who is Qualtrics?
The Global Leader in Enterprise Survey Technology
Leader in Enterprise
Customers
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Leader in Colleges
and Universities
Leader in Growth
and Innovation

5. Leading Institutions Choose
Qualtrics Employee Insights
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6. Top 5 Ways to Use Qualtrics
to Gather Employee Insights
1. Employee Engagement Surveys
2. 360-degree Employee Assessments
3. Employee Satisfaction
4. Employee Feedback
5. Exit Interviews
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7. Employee Engagement Surveys and
360-degree Employee Reviews
Employee Engagement Surveys
show you how to improve
organizationally.
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360-degree Employee Reviews
show you how to improve
individually.

8. What is Employee Engagement?
Definitions differ, but the majority of
engagement measures include:
•
•
•
•
•
•
•
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Career advancement
Goal setting and feedback
Job satisfaction and fit
Leadership
Recognition / non-monetary rewards
Teamwork and cooperation
Training and development opportunities
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Bersin, Employee Engagement August 2012

9. How Engaged are Employees?
According to Gallup’s 2013 State of the American Workplace
only 30% of employees are engaged in their work.
If your company were a 10-person bicycle, statistically speaking:
• 3 employees are peddling with all their hearts
• 5 are just along for the ride, pretending to pedal
• 2 are slamming on the brakes
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10. Diagnosing Disengagement:
Stop the Infection From Spreading
• Actively disengaged
employees cost the US
economy ½ a trillion dollars
per year
• They are more likely to:
• Steal from their employers
• Negatively influence co-workers
• Drive customers away
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11. Why Organizations Care About
Employee Engagement
Engagement Drives:
• Quality
• Revenue
• Customer Service
• Retention
• Productivity
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Bersin, Employee Engagement August 2012

12. Make Insight a Competitive Advantage
How do your employee engagement
levels tie to customer satisfaction?
What does that connection mean to
the bottom line?
With a unified insight platform,
Qualtrics makes it easy to find out.
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13. Business Impact of
Employee Engagement
Best Buy has identified that a 0.1% increase in
employee engagement leads to an over $100,000
increase in a store’s annual operating income
Sanford Health measured a 3x increase in
patient satisfaction in high engagement vs.
low engagement hospitals and clinics
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Harvard Business Review, Competing on Talent Analytics

14. Employee Engagement:
Technology is Making it Easier
©2013 Qualtrics – Company Confidential

15. •
•
Largest, rural not-for-profit health care
system in the nation
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39 hospitals, 140 clinics, 1,360 physicians
and 26,000 employees
•
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Headquartered in Sioux Falls, SD
Gifts from Denny Sanford total nearly $700
million and make possible several initiatives
include establishing global children’s clinics,
research centers and finding cures for type1 diabetes and breast cancer.
©2013 Qualtrics – Company Confidential

16. Challenges
Created static
manager reports
Significant time
delays to receive
survey data
Suffered from
survey fatigue
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17. Solution
• Aligned 3 different regional surveys into
a single enterprise survey
• Became independent of any external
vendor timelines
• Implemented sophisticated question
types and statistical analyses, yet enduser experience remained simple,
action-oriented, and dynamic
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“
We were
able to move
from generalities
to actionable
behaviors.

18. Results
• Saved $500K per year over hiring an external
vendor
• Cut the time from survey creation to result
delivery by 6 months
• 50% increase in overall volume of research they
could perform
• Created unique dashboards for 1,000 managers
updated in real-time, allowing managers to
segment, drill down, and roll-up data
• Dashboard utilizes statistical analyses for
reporting action-planning data
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19. Features
• Overall Engagement: Item-level
response information
• Compare across regions,
leaders, departments
• Segment and filter results
dynamically
• Make sense of open-ended
comments by using text filters
and word clouds
• All employees can view overall
engagement ratings
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20. Dashboard Filter
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21. Hierarchical Reporting
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22. Engagement
Drivers
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23. Qualtrics Employee Engagement
Employee Surveys Made Simple
With Qualtrics Employee Engagement, you get:
1. Real-time results
2. Sophisticated hierarchical reporting
3. Individualized, custom dashboards
4. Flexible form creation
©2013 Qualtrics – Company Confidential

24. Qualtrics Insight Summit
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25. Questions?
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26. Scott Schaefer
Mike Maughan
Scott.Schaefer@sanfordhealth.org
605.328.6694
mmaughan@qualtrics.com
385.203.4564
©2013 Qualtrics – Company Confidential