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Top 5 Ways to Annoy Your Survey Respondents
–	
  and How to Avoid Doing Them –	
  
SM
SM
This webinar is being recorded. You will receive a copy of the recording.
Chat in your questions and we’ll address them during the Q&A section.
When you learn something new, use @Qualtrics on Twitter.
SM
Braydon Anderson
SM
Introduction
Hi “Customer?” They’ve gotta
know my name somehow.
Not taking that survey!
Hi “Customer?” 	
  
Susie	
  
Bob	
  
Screened out again? Don’t they know
I’m a male,
age 26-34,
from Utah,
that owns an iPhone?
Screened out again? 	
  
Susie	
  
Joe	
  
Bob	
  
I didn’t know it’d take 45 days to
get my reward code.
Susie	
  
Joe	
  
John	
  
Bob	
  
Why is this company sending me
so many surveys?!
Susie	
  
Joe	
  
John	
  
Anne	
  
Bob	
  
SM
I thought opted out meant
opted out!
Susie	
  
Joe	
  
John	
  
Anne	
  
Frank	
  
Bob	
  
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
PERSONALIZE INTERACTIONS
Status
Quo
PERSONALIZE INTERACTIONS
Best
Practice
PERSONALIZE INTERACTIONS
Status
Quo
PERSONALIZE INTERACTIONS
Best
Practice
PERSONALIZE INTERACTIONS
Best
Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
TARGET INTELLIGENTLY
Status
Quo
TARGET INTELLIGENTLY
Best
Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
AUTOMATE REWARDS
Status
Quo
AUTOMATE REWARDS
Best
Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
CONTROL CONTACT FREQUENCY
Status
Quo
CONTROL CONTACT FREQUENCY
Best
Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
RESPECT OPT OUTS
Status
Quo
RESPECT OPT OUTS
Status
Quo
RESPECT OPT OUTS
Status
Quo
RESPECT OPT OUTS
Status
Quo
RESPECT OPT OUTS
Best
Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1. 
2. 
3. 
4. 
5. 
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
Target Audience can pull in
respondents from the entire org
into one location.
Develop rich profiles for each
respondent over time.
Control opt outs globally.
Control contact frequency.
Easily search for the
right respondents.
Automate rewards.
Integrate with other systems.
SM
Success
Stories
“The beauty of this program is we can effectively
engage our customers.”
-Robin Carew
160 75,000 25-30%
SURVEY
AUTHORS
SURVEY INVITATIONS
EACH QUARTER
RESPONSE
RATE
Autodesk has a very complex
enterprise need. With so many survey
authors, strict contact frequency
rules and opt out requirements, they
needed a platform to manage all of
their surveying needs.
“Qualtrics tracks the number of times that our respondents
have been contacted so I’m able to avoid over-surveying and
determine which demographics to target. Biomet3i is now
smarter about doing research.”
- Leanne Ballard
1 2 to 3 15%
PERSON
RESEARCH TEAM
HOURS SAVED
EACH WEEK
RESPONSE
RATE INCREASE
Biomet3i relies on a constant stream
of data to train their sales team,
comply with FDA requirements,
and fuel product development.

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