Marketing for startups doesn't have to be expensive. Here are 11 strategies your can use for small business marketing and grow your business.

1. Low-cost marketing
11 Startup Marketing Strategies
for Powerful Growth

2. 11 Startup Marketing Strategies for Powerful Growth
DEFINE
MARKET
FIND
USP
BUILD
LIST
USE
Q&A
TEST
FORMATS
CHECK
AFFILIATE
STUDY
OTHERS
JOIN
HANDS
IMPROVE
SITE
GO
LOCAL
SHOW
CLIENTS

3. 11 Startup Marketing Strategies for Powerful Growth
DEFINE
MARKET
Identify your market to learn:
● the total number of potential paying
customers, and
● how soon you’ll be able to penetrate
the market profitably.
Presence of competition is good as it
means the idea is already validated.
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4. 11 Startup Marketing Strategies for Powerful Growth
FIND
USP
Identify your USP early, because it:
● lets you to better marketing
messages, and
● ensures you invest your resources
right
Check your audience’s aspirations and
see where you fit in.
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11

5. 11 Startup Marketing Strategies for Powerful Growth
BUILD
LIST
Build your own email list:
● Using webinars, e-books, rich
content, free-trials, …
● Track your campaign KPIs to always
improve
Email marketing is noted to bring in a
4,400% ROI !
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6. 11 Startup Marketing Strategies for Powerful Growth
USE
Q&A
Leverage Q&A platforms to:
● Establish your domain authority
genuinely, and
● Generate more interest and
inquiries.
Be helpful and eager to share; sales will
soon follow.
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7. 11 Startup Marketing Strategies for Powerful Growth
JOIN
HANDS
Collaborate with non-profits to:
● Find a bigger mission for your
business, and
● Expand your own network more
meaningfully
Be genuine in whatever you do so as to
build a win-win relationship.
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8. Study your competitors so that you:
● Observe how they engage with
customers, and
● Notice the pain-points your
competitors address.
Using some tools, study their website,
ads, and social handles.
11 Startup Marketing Strategies for Powerful Growth
STUDY
OTHERS
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9. 11 Startup Marketing Strategies for Powerful Growth
CHECK
AFFILIATE
Explore affiliate marketing to:
● Access new channels of inquiries
and lead gen, and
● Leverage others’ network to grow
your business.
Think of it as an incentive program for
your own sales teams!
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10. 11 Startup Marketing Strategies for Powerful Growth
TEST
FORMATS
Experiment with different formats so:
● You speak to your audience
wherever they are, and
● You may leverage User Generated
Content (UGC)).
There are many types of devices, so it’s
smart to test different content formats.
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11. 11 Startup Marketing Strategies for Powerful Growth
IMPROVE
SITE
Improve your website so that:
● Your sales funnel doesn’t leak just
because the site is bad, and
● Your visitors don’t walk away with a
wrong impression.
Work hard on building trust and
authority through your website.
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12. Network with local businesses to:
● Build a strong rapport with the local
businesses, and
● Shape a strong ecosystem that
supports everyone.
Check out especially the meets and
events at cafes!
11 Startup Marketing Strategies for Powerful Growth
GO
LOCAL
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13. 11 Startup Marketing Strategies for Powerful Growth
SHOW
CLIENTS
Collect client testimonials to:
● Display them proudly on your
website and SM handles, and
● Build social proof through which to
encourage more people to buy.
Even if you have only a few customers
to start with, show how they trust you!
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14. 11 Startup Marketing Strategies for Powerful Growth
Thank you.
Check out the full post here
https://quickemailverification.com/blog/startup-marketing-strategies/