Guy Kawasaki is a best-selling author, former Apple executive, and the Chief Evangelist at Canva. He and Peg Fitzpatrick, who coauthored "The Art of Social Media" with him, joined Qzzr for a webinar with the same name. Through their presentation and Q and A session, they went over: How to optimize your profile and cover photos The best ways to target audiences on Facebook Why it's important to upload to Facebook directly (and not just post links to your content) Want the full writeup? — http://www.qzzr.com/blog/guy-kawasaki-social-media-strategy-template/?utm_campaign=socialblog&utm_source=SlideShare&utm_medium=Social

1. The Art of
Social
Media
@GuyKawasaki and @PegFitzpatrick

2. Thank you to our sponsors!

3. Presented by:
Owen Fuller
Chief Qwizard
@owenfuller

4. Bonus Webinar Tomorrow:
Half Million Dollar Quiz
Friday at 1pm EDT
go.qzzr.com/half-million

5. Housekeeping
• A recording of this webinar will be
sent to attendees
• Look for the recap post on the
Qzzr blog later today
• Post your questions in the
question box for the Q&A Session
• Live tweet with #qzzrguy

6. The Art of Social Media

7. Think Tinder not eHarmony

9. Avatar
• Face
• Not-cropped
• Asymmetric
• Front-lit
Cover
• Story
• Black is the new
orange
• Optimized size

12. Add graphics to every post

16. Repeat your posts

17. Twitter

18. Facebook

19. Ensure pinnability

26. Experiment constantly

27. Variables
• Comment area: link or not?
• Photo: auto or manual?
• Title/text: leave or cut?

29. Target with Facebook

32. Go artisanal

34. Order your Instagram filters

36. Upload to Facebook and embed
everywhere

38. Always be Canva-ing

41. Try Periscope

43. SnapChat

44. The Art of
Social
Media
@GuyKawasaki and @PegFitzpatrick