Service providers are starting deployment of VoLTE and adding RCS as part of the Joyn initiative. As service providers are looking for new sources of revenue and ways to compete with OTT service providers they are starting to provide RCS based UC services to enterprises and SMBs. The presentation reviews VoLTE and RCS technology and market, drivers for service providers to offer such services to enterprises and RADVISION's offering for building such services with emphasis on clients for mobile, tablet and desktop.

1. VoLTE & RCS –
Revolutionizing
Enterprise UC
Sagi Subocki & Amir Zmora
RADVISION

2. 2 Types of User Experience Approaches
Dedicated application
Allows using proprietary methods, signaling, features…
UI/experience separate from common phone usage

3. 2 Types of User Experience Approaches
Part of the phone
VoLTE & RCS are changing phone user experience
All rich communication services available on contact list
Consumer UC can be hooked “joyned” with enterprise
UC

4. VoLTE & RCS Overview

5. LTE is a new All-IP, mobile access technology that
enables much higher bandwidth with low latency for
mobile networks

6. Operators’ challenge:
3rd-party service providers will
provide good Voice and Messaging
over their LTE network

7. Operators’ Strengths in the LTE Era
Best-quality service•
Service continuity•
Roaming capabilities•
Leveraging their full•
control of the
network

8. IMS – The Future of NGN
But it will take some time to mature…

9. VoLTE

10. VoLTE - Voice over LTE
A subset of the IMS standard
that covers only basic services
and is ready to be deployed NOW.

11. VoLTE - Voice over LTE
IMS profile
Starts as “One Voice”
Initiative of 18 operators and Handset vendors
GSMA adopts it
Work continues on the initial “One Voice” draft
Renamed to “VoLTE”

12. VoLTE
Operators supporting VoLTE:
AT&T SKT
Bell Canada SoftBank
China Mobile Telecom Italia
Deutsche Telekom/T-Mobile Telecom New Zealand
KDDI Telefónica
Mobilkom Austria Telenor
MTS TeliaSonera
NTT DoCoMo Verizon Wireless
Orange Vodafone

13. VoLTE
Handset manufacturers and equipment vendors supporting
VoLTE:
Acme Packet Motorola
Alcatel-Lucent Mu
Aylus NEC
Cisco Nokia
Colibra Nokia Siemens Networks
Communigate Qualcomm
Comneon RADVISION
Ericsson Samsung
Fujitsu Sony Ericsson
Genband Tekelec
Huawei
LG

14. What is RCS
14

15. Enriched, interoperable, communication services
Today, only (switched) voice, SMS or e-mail, are really
interoperable
Existing enriched communication services are not
standard or interoperable
There is a need for interoperable enriched
communication services with multimedia capabilities,
beyond voice and SMS

16. RCS is an evolution of operator’s legacy services focusing
on user experience
Agreed set of protocols and standards, based on IMS,
allowing full interoperability with different operators and
vendors
Started off with:
Enhanced Phonebook - Contacts enhanced with capabilities and
rich presence
Enriched Call - Call enriched with multimedia Sharing
Enhanced Messaging - Conversational messaging experience

17. RCS 5 Major Areas
Bold Font – New Feature, *Source: GSMA – RCS 5.0
Italic – updated feature Specifications

18. Audience Poll
When do you think the major mobile service providers will
provide VoLTE & RCS based voice and messaging services over
their LTE Networks?
 With the Launch of their LTE Network
 1 Year after the Launch of their LTE Network
 2 Years after the Launch of their LTE Network
 The LTE Networks will never be used for VoLTE & RCS Voice
and Messaging Services

19. VoLTE & RCS
The Good, the Bad & the Opportunity in the eyes of the SP

20. LTE is happening
64 commercial LTE networks in 34 countries
312 operators in 98 countries are investing in LTE
Source: GSA, April 2012

21. LTE Devices
269 LTE devices
18 Tablets Many other devices: Notebooks, dongles….
48 Smartphones
6 times more than number of Smartphones 6 months ago

22. The LTE Threat
LTE makes OTT a bigger threat to the SP
SP sees increase in data, decrease in voice & SMS revenue
Better & faster network…higher quality OTT services

23. VoLTE + RCS = Opportunity
VoLTE & RCS will bring the rich communication services
consumers are looking for
In a different way than OTT
Interoperable across networks
Part of their phone….pre-installed
In managed quality
Slower rollout 

24. Consumer ARPU
Fighting “free” is a challenge
Smartphone adoption and usage are high
Increasing consumer ARPU is a challenge
SPs are looking for new sources of revenue

25. VoLTE & RCS for the Enterprise
The Enterprise is willing to pay for
Quality
Availability/Reliability
Interoperability
Manageability
Support B.Y.O.D trend
CAPEX reduction
Support cloud trend
Interests of the SP and Enterprise
align VoLTE
& RCS

26. The Ecosystem
IMS Core & RCS infrastructure
VoLTE & RCS Clients
SP will join them together for a hosted solution
Integration with existing UC solutions
Interface for 3rd party enterprise applications & developers
Device pre-integration

27. RCS Services for the Enterprise
Enhanced Address Book
Presence
Messaging
Chat
File Transfer
Voice and Video communication
Content Sharing
Geolocation

28. Integration with the Enterprise
Enabling enterprise UC as part of the regular smartphone
experience.
Connecting with existing enterprise UC solution.
*Source: GSMA RCS API Detailed Requirements 1.1

29. Audience Poll
Which advanced services are most important for hosted
Enterprise UC?
 Presence and Instant Messaging
 Video communication
 Content Sharing
 Geolocation

30. BEEHD Overview

31. BEEHD Solution
Customizable Multi-platform Management & Control
clients Call control & service creation
Mobile Configuration
Tablet SW upgrade
Desktop
Directory service
Room-system
Protocol agnostic services
Testing & Monitoring
VoLTE & RCS simulation
Media quality monitoring
Value Added Services & Data
center servers
Conferencing
GW
Security
FW/NAT

32. BEEHD Client Family of Products
BEEHD for Desktop
BEEHD for
Personal BEEHD for
Devices Enterprise
BEEHD Core

33. VoIP Client Architecture
V²oIP Client
ASF Management module
(RCS/e) Call Engine
Open Web BEEHD
APIs launcher Cloud
FW/NAT
Call Control
MSRP traversal
Configuration module
Software Call Protocol Media
Access Rights
XDM Upgrader History Adapters Adapter
Settings and Parameters Debug Media
Presence SIP H.323
Engine
Optional modules V²oIP Client modules
Management plugins BEEHD low-level modules

34. VOIP Testing for the Lab
Audio & Video
VoLTE Client &
Quality
Testing Suite Server
Measurement
VOIP Complete Video & Audio Terminal and
Testing Suite Quality Server
Measurement Simulation
VideoInsider

35. eVident Video Monitoring Solution
Intelligent and Easy Way to Monitor your Video network
Active Passive
Audio & Video
Monitoring Monitoring
Measurement
PreVideo VideoInsider RVMon
Pre & Post deployment Video Quality Real Time Video
video network readiness Measurement & Analysis Monitoring

36. API as a Service
Connectivity
Service Creation
&
Security Logic
Application
Management Customization and
Integration
Simply create complex communication services
using the tools you already know!

37. Conclusion
Hosted VoLTE & RCS based Enterprise Services may be a new revenue
source for the SP
LTE is in deployment and growing
Big investments in VoLTE & RCS, starting to see trials & deployments
SPs are challenged by OTT
Bread and butter revenue is declining
Looking for new revenue sources and customers
The Enterprise requires advanced communications services
Quality
Availability/Reliability
Interoperability
Manageability
Support B.Y.O.D trend
CAPEX reduction
and is willing to pay for it
Interests of the SP and Enterprise align

38. Thank you!
Sagi Subocki Amir Zmora Carl Ford
Director of Product Management, VP Products & Marketing Community Developer, 4GWE
Head of IMS Segment Technology Business Unit Crossfire Media
RADVISION RADVISION carl@crossfiremedia.com
sagis@radvision.com amirz@radvision.com