SlideShare une entreprise Scribd logo
1  sur  39
employer
brand
thinking
-­‐	
  an	
  agency	
  perspective	
  -­‐ 	
   	
   	
   	
  	
  	
  	
  	
  	
   	
   	
   	
  	
  	
  presentation	
  by	
  	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  	
  Tom	
  Van	
  den	
  Bergh	
  
	
   	
   	
  	
  	
  	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  	
  strategic	
  /	
  creative	
  director	
  
-­‐	
  why	
  do	
  people	
  do	
  things	
  ?	
  -­‐	
  
-­‐	
  what’s	
  wrong	
  with	
  her	
  ?	
  -­‐	
  	
  
-­‐	
  iPads	
  …	
  really	
  ?	
  -­‐	
  	
  
-­‐	
  digital	
  detox	
  holidays	
  -­‐	
  	
  
evolutions
-­‐	
  changes	
  everywhere	
  -­‐	
  	
  
black swans
-­‐	
  changes	
  everywhere	
  -­‐	
  	
  
hypes
-­‐	
  changes	
  everywhere	
  -­‐	
  	
  
people
change
every day
our	
  jobs	
  and	
  careers	
  are	
  no	
  different.	
  
any	
  story	
  about	
  HR	
  or	
  communication	
  	
  
is	
  by	
  nature	
  about	
  change.	
  
-­‐	
  Shoshana	
  Zuboff	
  says	
  -­‐	
  
“people	
  have	
  changed	
  more	
  than	
  	
  
the	
  business	
  organisations	
  they	
  must	
  depend	
  upon	
  	
  
for	
  consumption	
  and	
  for	
  employment.”	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
10	
  
the labour market
is a highly
competitive
business
-­‐	
  not	
  the	
  least	
  for	
  employers	
  -­‐	
  
	
  
-­‐	
  a	
  highly	
  competitive	
  business	
  -­‐	
  	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
12	
  
demographics	
   jobmobility	
   matching	
   balance	
  
-­‐	
  HR	
  communication	
  -­‐	
  	
  
from
tactical supplier to
strategic partner
from	
  job	
  postings	
  and	
  CV	
  mining	
  
to	
  building	
  and	
  maintaining	
  a	
  reputation,	
  	
  
convincing	
  and	
  engaging	
  talent.	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
13	
  
employer
brand
thinking
-­‐	
  tada	
  -­‐	
  	
  
 -­‐	
  no	
  generic	
  slogans	
  -­‐	
  	
  
shaping
the future
together
employer	
  brand	
  thinking,	
  
2015	
  	
  
15	
  
 -­‐	
  no	
  generic	
  slogans	
  -­‐	
  	
  
make
A difference
Every day
employer	
  brand	
  thinking,	
  
2015	
  	
  
16	
  
-­‐	
  no	
  stock	
  photos	
  -­‐	
  	
  
-­‐	
  employer	
  brand	
  thinking	
  -­‐	
  	
  
is about your total
employer identitya	
  coherent	
  unity	
  of	
  hard	
  facts	
  and	
  soft	
  stories,	
  	
  
down	
  to	
  earth	
  and	
  truthfully	
  aligned	
  with	
  the	
  motives	
  of	
  talent.	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
18	
  
-­‐	
  employer	
  brand	
  thinking	
  -­‐	
  	
  
is a story
that’s genuine
instead of uniquethat	
  centers	
  on	
  your	
  own	
  people	
  and	
  culture.	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
19	
  
-­‐	
  employer	
  brand	
  thinking	
  -­‐	
  	
  
is creating a lever
for communication
and experience»  Navigation	
  
»  Reassurement	
  
»  Engagement	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
20	
  
-­‐	
  Brett	
  Minchington	
  says	
  -­‐	
  	
  
“an	
  employer	
  brand	
  is	
  	
  
the	
  image	
  of	
  your	
  organisation	
  as	
  	
  
'a	
  great	
  place	
  to	
  work’	
  	
  
in	
  the	
  mind	
  of	
  current	
  employees	
  and	
  	
  
key	
  stakeholders	
  in	
  the	
  external	
  market.”	
  
	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
21	
  
employer
brand
thinking =
①  total	
  employer	
  identity	
  
②  ...	
  
employer
story
management
-­‐	
  tada	
  -­‐	
  	
  
-­‐	
  your	
  employer	
  brand	
  identity	
  is	
  shaped	
  by	
  all	
  touchpoints	
  -­‐	
  
-­‐	
  employer	
  story	
  management	
  -­‐	
  
content	
  reputation	
   engagement	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
25	
  
-­‐	
  the	
  tweeting	
  foresters	
  -­‐	
  	
  
employer
brand
thinking =
①  total	
  employer	
  identity	
  
②  employer	
  story	
  	
  management	
  
③  …	
  
employer
marketing
-­‐	
  tada	
  -­‐	
  	
  
Employer Brand Thinking
-­‐	
  employer	
  marketing	
  -­‐	
  
employer
marketing
mixHR	
  communication	
  goes	
  beyond	
  the	
  speciSic	
  magazines	
  and	
  websites.	
  	
  
it	
  involves	
  a	
  balanced	
  and	
  comprehensive	
  mix	
  of	
  channels,	
  	
  
deSined	
  by	
  the	
  target	
  audience,	
  reach	
  and	
  impact.	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
30	
  
-­‐	
  employer	
  marketing	
  -­‐	
  
employer
marketing
mix»  Internal:	
  know-­‐do-­‐be	
  >	
  ambassadorship	
  
»  Above:	
  broadcasting	
  and	
  reputation	
  >	
  brand	
  	
  
»  Below:	
  from	
  smart	
  segmentation	
  to	
  digital	
  1to1	
  >	
  conversion	
  
»  Beside:	
  event,	
  stunt,	
  ...	
  >	
  activation	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
31	
  
-­‐	
  not	
  carved	
  in	
  stone	
  -­‐	
  	
  
-­‐	
  not	
  carved	
  in	
  stone	
  -­‐	
  
your employer
brand is alive
and kickingit	
  requires	
  constant	
  measuring,	
  monitoring	
  and	
  steering	
  	
  
in	
  order	
  to	
  attain	
  a	
  lasting	
  reach	
  and	
  impact.	
  
employer	
  brand	
  thinking,	
  
2015	
  	
  
33	
  
employer
brand
thinking
-­‐	
  summary	
  -­‐	
  
change is
constant
»  the	
  labour	
  market	
  is	
  a	
  highly	
  competitive	
  business	
  
»  HR	
  communication	
  is	
  a	
  strategic	
  affair	
  
»  not	
  carved	
  in	
  stone	
  
employer
brand
thinking =
①  total	
  employer	
  identity	
  
②  employer	
  story	
  	
  management	
  
③  employer	
  marketing	
  
-­‐	
  last	
  but	
  not	
  least	
  -­‐	
  
organisation
wide
»  not	
  HR	
  only,	
  	
  
on	
  the	
  sweetspot	
  between	
  internal	
  and	
  external	
  affairs	
  and	
  communication	
  
»  a	
  common	
  road	
  
Thanks	
  for	
  listening.	
  
	
  
Tom	
  Van	
  den	
  Bergh	
  
tom@rca.be	
  
@tomvandenbergh	
  
	
  
Employer Brand Thinking

Contenu connexe

Tendances

Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
 
Discover The Top 10 Types Of Colleagues Around You
Discover The Top 10 Types Of Colleagues Around YouDiscover The Top 10 Types Of Colleagues Around You
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 
Work Hacks : Body Language
Work Hacks : Body LanguageWork Hacks : Body Language
Work Hacks : Body LanguageInterQuest Group
 
Top Tips For Working Smarter
Top Tips For Working SmarterTop Tips For Working Smarter
Top Tips For Working SmarterInterQuest Group
 
24 Productivity Habits of Successful People - by @prdotco
24 Productivity Habits of Successful People - by @prdotco24 Productivity Habits of Successful People - by @prdotco
24 Productivity Habits of Successful People - by @prdotcopr.co
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandGYK Antler
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabJan Rezab
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopMike Rohde
 
10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger TodayAbhishek Shah
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 

Tendances (20)

Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
 
Discover The Top 10 Types Of Colleagues Around You
Discover The Top 10 Types Of Colleagues Around YouDiscover The Top 10 Types Of Colleagues Around You
Discover The Top 10 Types Of Colleagues Around You
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 
Work Hacks : Body Language
Work Hacks : Body LanguageWork Hacks : Body Language
Work Hacks : Body Language
 
Top Tips For Working Smarter
Top Tips For Working SmarterTop Tips For Working Smarter
Top Tips For Working Smarter
 
24 Productivity Habits of Successful People - by @prdotco
24 Productivity Habits of Successful People - by @prdotco24 Productivity Habits of Successful People - by @prdotco
24 Productivity Habits of Successful People - by @prdotco
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-Workshop
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today10 Quotes That Makes You Feel Stronger Today
10 Quotes That Makes You Feel Stronger Today
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 

Similaire à Employer Brand Thinking

DLYohn Brand-As-Business Perspectives from Jim Stengel's GROW
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDLYohn Brand-As-Business Perspectives from Jim Stengel's GROW
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
 
The Future of Creativity - People's Insights by MSLGROUP
The Future of Creativity - People's Insights by MSLGROUPThe Future of Creativity - People's Insights by MSLGROUP
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
 
Employer brand: it's not optional
Employer brand: it's not optionalEmployer brand: it's not optional
Employer brand: it's not optionalMot Juste
 
MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)JOEL ALPERT
 
#1NLab14: Reimagine Marketing
#1NLab14: Reimagine Marketing#1NLab14: Reimagine Marketing
#1NLab14: Reimagine MarketingOne North
 
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...amdia
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
 
Employer Branding - The short and Sweet
Employer Branding - The short and SweetEmployer Branding - The short and Sweet
Employer Branding - The short and Sweety3k Global
 
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...FortuneCMO, LLC
 
What 2016 (and beyond) holds for Internal Communications.
What 2016 (and beyond) holds for Internal Communications.What 2016 (and beyond) holds for Internal Communications.
What 2016 (and beyond) holds for Internal Communications.Trefor Smith
 
One Customer, One Experience, One Enterprise
One Customer, One Experience, One EnterpriseOne Customer, One Experience, One Enterprise
One Customer, One Experience, One EnterpriseNicholas Kontopoulos
 
How to make money and win business using PR Tracey Barrett, Managing Director...
How to make money and win business using PR Tracey Barrett, Managing Director...How to make money and win business using PR Tracey Barrett, Managing Director...
How to make money and win business using PR Tracey Barrett, Managing Director...TALiNT Partners
 
Employer brand not_optional-upload
Employer brand not_optional-uploadEmployer brand not_optional-upload
Employer brand not_optional-uploadMot Juste
 
One Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital AgeOne Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital AgeSSCG Consulting
 
Sales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry ExpertsSales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry ExpertsMikogo
 
Salestrends 2015
Salestrends 2015Salestrends 2015
Salestrends 2015Kim Cox
 
Ignore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilIgnore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilBernie Borges
 
SHRM Missouri Presentation
SHRM Missouri PresentationSHRM Missouri Presentation
SHRM Missouri PresentationMatt Charney
 

Similaire à Employer Brand Thinking (20)

DLYohn Brand-As-Business Perspectives from Jim Stengel's GROW
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDLYohn Brand-As-Business Perspectives from Jim Stengel's GROW
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROW
 
The Future of Creativity - People's Insights by MSLGROUP
The Future of Creativity - People's Insights by MSLGROUPThe Future of Creativity - People's Insights by MSLGROUP
The Future of Creativity - People's Insights by MSLGROUP
 
Employer brand: it's not optional
Employer brand: it's not optionalEmployer brand: it's not optional
Employer brand: it's not optional
 
MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)MarketPower PowerBranding (LinkedIn)
MarketPower PowerBranding (LinkedIn)
 
#1NLab14: Reimagine Marketing
#1NLab14: Reimagine Marketing#1NLab14: Reimagine Marketing
#1NLab14: Reimagine Marketing
 
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...
#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing captura...
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdf
 
Employer Branding - The short and Sweet
Employer Branding - The short and SweetEmployer Branding - The short and Sweet
Employer Branding - The short and Sweet
 
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
2013+ Digital Brand Marketing Sustained Strategic Shifts - Legolas Media & Ne...
 
What 2016 (and beyond) holds for Internal Communications.
What 2016 (and beyond) holds for Internal Communications.What 2016 (and beyond) holds for Internal Communications.
What 2016 (and beyond) holds for Internal Communications.
 
One Customer, One Experience, One Enterprise
One Customer, One Experience, One EnterpriseOne Customer, One Experience, One Enterprise
One Customer, One Experience, One Enterprise
 
Social Selling Roadshow Riyadh
Social Selling Roadshow RiyadhSocial Selling Roadshow Riyadh
Social Selling Roadshow Riyadh
 
How to make money and win business using PR Tracey Barrett, Managing Director...
How to make money and win business using PR Tracey Barrett, Managing Director...How to make money and win business using PR Tracey Barrett, Managing Director...
How to make money and win business using PR Tracey Barrett, Managing Director...
 
Employer brand not_optional-upload
Employer brand not_optional-uploadEmployer brand not_optional-upload
Employer brand not_optional-upload
 
One Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital AgeOne Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital Age
 
Sales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry ExpertsSales Trends in 2015 - Predictions by 14 Industry Experts
Sales Trends in 2015 - Predictions by 14 Industry Experts
 
Salestrends 2015
Salestrends 2015Salestrends 2015
Salestrends 2015
 
Ignore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own PerilIgnore These Marketing Paradigms At Your Own Peril
Ignore These Marketing Paradigms At Your Own Peril
 
Branding for Culture
Branding for CultureBranding for Culture
Branding for Culture
 
SHRM Missouri Presentation
SHRM Missouri PresentationSHRM Missouri Presentation
SHRM Missouri Presentation
 

Plus de RCA group

#Osoc15 - 27/07/2015 - 4 steps to promote your app
#Osoc15 - 27/07/2015 - 4 steps to promote your app#Osoc15 - 27/07/2015 - 4 steps to promote your app
#Osoc15 - 27/07/2015 - 4 steps to promote your appRCA group
 
Euprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media managementEuprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media managementRCA group
 
RCAplus 05/12/2014 LinkedIn
RCAplus 05/12/2014 LinkedInRCAplus 05/12/2014 LinkedIn
RCAplus 05/12/2014 LinkedInRCA group
 
RCAplus 05/12/2014 Twitter
RCAplus 05/12/2014 TwitterRCAplus 05/12/2014 Twitter
RCAplus 05/12/2014 TwitterRCA group
 
RCAplus 05/12/2014 YouTube
RCAplus 05/12/2014 YouTubeRCAplus 05/12/2014 YouTube
RCAplus 05/12/2014 YouTubeRCA group
 
RCAplus 05/12/2014 Facebook
RCAplus 05/12/2014 FacebookRCAplus 05/12/2014 Facebook
RCAplus 05/12/2014 FacebookRCA group
 
RCAplus 20/02/14 - Thomas Cook Belgium
RCAplus 20/02/14 - Thomas Cook BelgiumRCAplus 20/02/14 - Thomas Cook Belgium
RCAplus 20/02/14 - Thomas Cook BelgiumRCA group
 
RCAplus 20/02/14 - NMBS
RCAplus 20/02/14 - NMBSRCAplus 20/02/14 - NMBS
RCAplus 20/02/14 - NMBSRCA group
 
RCAplus 20/02/14 - Audi Import
RCAplus 20/02/14 - Audi ImportRCAplus 20/02/14 - Audi Import
RCAplus 20/02/14 - Audi ImportRCA group
 
Hoe via social media communiceren over innovatie - VIN voor VIN
Hoe via social media communiceren over innovatie - VIN voor VINHoe via social media communiceren over innovatie - VIN voor VIN
Hoe via social media communiceren over innovatie - VIN voor VINRCA group
 
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VIN
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VINDé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VIN
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VINRCA group
 
Case study - social media engagement De Lijn
Case study - social media engagement De LijnCase study - social media engagement De Lijn
Case study - social media engagement De LijnRCA group
 
Concreet met content
Concreet met contentConcreet met content
Concreet met contentRCA group
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GICRCA group
 
City- en regiomarketing in de praktijk
City- en regiomarketing in de praktijkCity- en regiomarketing in de praktijk
City- en regiomarketing in de praktijkRCA group
 
Communicatie bij grote infrastructuurprojecten
Communicatie bij grote infrastructuurprojectenCommunicatie bij grote infrastructuurprojecten
Communicatie bij grote infrastructuurprojectenRCA group
 
Presentatie BViC - Preventief communicatieplan opstellen
Presentatie BViC - Preventief communicatieplan opstellenPresentatie BViC - Preventief communicatieplan opstellen
Presentatie BViC - Preventief communicatieplan opstellenRCA group
 
2012 beatingthe buzzer
2012 beatingthe buzzer2012 beatingthe buzzer
2012 beatingthe buzzerRCA group
 
Reputatiemanagement voor de sociale huisvesting
Reputatiemanagement voor de sociale huisvestingReputatiemanagement voor de sociale huisvesting
Reputatiemanagement voor de sociale huisvestingRCA group
 
Waarom social media? Presentatie voor PHL
Waarom social media? Presentatie voor PHLWaarom social media? Presentatie voor PHL
Waarom social media? Presentatie voor PHLRCA group
 

Plus de RCA group (20)

#Osoc15 - 27/07/2015 - 4 steps to promote your app
#Osoc15 - 27/07/2015 - 4 steps to promote your app#Osoc15 - 27/07/2015 - 4 steps to promote your app
#Osoc15 - 27/07/2015 - 4 steps to promote your app
 
Euprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media managementEuprio Belgium Conference 15/01/2015 - Social media management
Euprio Belgium Conference 15/01/2015 - Social media management
 
RCAplus 05/12/2014 LinkedIn
RCAplus 05/12/2014 LinkedInRCAplus 05/12/2014 LinkedIn
RCAplus 05/12/2014 LinkedIn
 
RCAplus 05/12/2014 Twitter
RCAplus 05/12/2014 TwitterRCAplus 05/12/2014 Twitter
RCAplus 05/12/2014 Twitter
 
RCAplus 05/12/2014 YouTube
RCAplus 05/12/2014 YouTubeRCAplus 05/12/2014 YouTube
RCAplus 05/12/2014 YouTube
 
RCAplus 05/12/2014 Facebook
RCAplus 05/12/2014 FacebookRCAplus 05/12/2014 Facebook
RCAplus 05/12/2014 Facebook
 
RCAplus 20/02/14 - Thomas Cook Belgium
RCAplus 20/02/14 - Thomas Cook BelgiumRCAplus 20/02/14 - Thomas Cook Belgium
RCAplus 20/02/14 - Thomas Cook Belgium
 
RCAplus 20/02/14 - NMBS
RCAplus 20/02/14 - NMBSRCAplus 20/02/14 - NMBS
RCAplus 20/02/14 - NMBS
 
RCAplus 20/02/14 - Audi Import
RCAplus 20/02/14 - Audi ImportRCAplus 20/02/14 - Audi Import
RCAplus 20/02/14 - Audi Import
 
Hoe via social media communiceren over innovatie - VIN voor VIN
Hoe via social media communiceren over innovatie - VIN voor VINHoe via social media communiceren over innovatie - VIN voor VIN
Hoe via social media communiceren over innovatie - VIN voor VIN
 
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VIN
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VINDé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VIN
Dé kmo bestaat niet + voorstelling communicatie toolkit - VIN voor VIN
 
Case study - social media engagement De Lijn
Case study - social media engagement De LijnCase study - social media engagement De Lijn
Case study - social media engagement De Lijn
 
Concreet met content
Concreet met contentConcreet met content
Concreet met content
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
 
City- en regiomarketing in de praktijk
City- en regiomarketing in de praktijkCity- en regiomarketing in de praktijk
City- en regiomarketing in de praktijk
 
Communicatie bij grote infrastructuurprojecten
Communicatie bij grote infrastructuurprojectenCommunicatie bij grote infrastructuurprojecten
Communicatie bij grote infrastructuurprojecten
 
Presentatie BViC - Preventief communicatieplan opstellen
Presentatie BViC - Preventief communicatieplan opstellenPresentatie BViC - Preventief communicatieplan opstellen
Presentatie BViC - Preventief communicatieplan opstellen
 
2012 beatingthe buzzer
2012 beatingthe buzzer2012 beatingthe buzzer
2012 beatingthe buzzer
 
Reputatiemanagement voor de sociale huisvesting
Reputatiemanagement voor de sociale huisvestingReputatiemanagement voor de sociale huisvesting
Reputatiemanagement voor de sociale huisvesting
 
Waarom social media? Presentatie voor PHL
Waarom social media? Presentatie voor PHLWaarom social media? Presentatie voor PHL
Waarom social media? Presentatie voor PHL
 

Employer Brand Thinking