4 easy-to-follow steps to promote your application or technology through smart communication. Presented at the Summer of Code (#Osoc15) for an audience of start-up coders on 27/07/2015 at Corda Campus Hasselt.

1. 4 STEPS
TO PROMOTE YOUR APP
SUMMER OF CODE #OSOC15 - 27/07/2015 - CORDA CAMPUS HASSELT

2. Hi, I’m Michaël !
• Communication advisor and social media
strategist at RCA Group.
• Blogger and member of the Flemish
Community Managers.
• Secretary of JCI Flanders.
@MichVerbeeck / @rcagroup
be.linkedin.com/in/michaelverbeeck

3. 1. WRITE A CAPTIVATING STORY

4. AVOID
TECHNO
BABBLE

5. PREPARE
YOUR
ELEVATOR
PITCH

6. #oSoc15 – App-communication6
What makes your app / tech unique?
Why would someone invest in it?
Why would the end user use your
application?
How do you want to evolve?

7. 2. CHOOSE YOUR BATTLES

8. YOU CAN’T
REACH
EVERYONE

9. 9
Pick your audience
Who do you want to reach?
Where do you want to communicate?
#oSoc15 – App-communication

10. CHANNEL
OVERLOAD

11. Stuurgroep – gemeente Overijse11
BUILD A
MOTHERSHIP

12. ONLINE COMMUNICATION BASED ON FUNCTION
The mothership
The conversation media
The supportive media
WEBSITE
...
...
12 #oSoc15 – App-communication

13. 13
Where is your audience?
How much time does it cost you to be
present on a platform?
What is the possible return?
#oSoc15 – App-communication

14. MAKE SURE
WE CAN
FIND YOU
QUICKLY

15. 3. PREPARE A BATTLE PLAN

16. 16
Set your objectives
How will communication help you to
reach your goals?
#oSoc15 – App-communication

17. BE
REALISTIC

18. MEASURE
AND
ADJUST

19. 4. BOOST YOUR MESSAGES

20. ADD SOME WEIGHT TO YOUR MESSAGE
A few tips
 Publish short, relevant messages that inspire and activate.
 Work as visual as possible > make screenshots of your application and show
concrete examples of what you can do with it.
 Call in ambassadors.
 Try to get an article featured in the press or write a guest blog.
 Ask testimonials from your first users.
 Ask support from your own network.
 Ask social media followers to share to their networks.
 Use small advertising budgets. #oSoc15 – App-communication20

21. 21
In short
1. Write a captivating story
2. Choose your battles
3. Prepare a battle plan
4. Boost your messages
#oSoc15 – App-communication

22. ANY
QUESTIONS?

23. CONTACT US AT
MICHAEL@RCA.BE