Soumettre la recherche
Mettre en ligne
SXSW Business Case Workshop 2015
•
171 j'aime
•
26,612 vues
R/GA
Suivre
How to build a business case.
Lire moins
Lire la suite
Business
Marketing
Affichage du diaporama
Signaler
Partager
Affichage du diaporama
Signaler
Partager
1 sur 17
Recommandé
Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022
Stephanie Tyagita
Brainstorming Technology First
Brainstorming Technology First
R/GA
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
Tbwa speech
Tbwa speech
Peterson Tran
The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness
Ogilvy
Bbh creative brief doc
Bbh creative brief doc
Dosage
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanerva
io_Works
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
R/GA
Recommandé
Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022
Stephanie Tyagita
Brainstorming Technology First
Brainstorming Technology First
R/GA
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
Tbwa speech
Tbwa speech
Peterson Tran
The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness
Ogilvy
Bbh creative brief doc
Bbh creative brief doc
Dosage
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanerva
io_Works
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
R/GA
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Patrick Meehan
Evaluating advertising creative proposal
Evaluating advertising creative proposal
eddywidjaja1
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
Building a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
Todd Ebert
A Guide To Customer Experience Mapping
A Guide To Customer Experience Mapping
Bryan K. O'Rourke
Zag brand strategy
Zag brand strategy
johnecooper
Sales And Marketing Alignment PowerPoint Presentation Slides
Sales And Marketing Alignment PowerPoint Presentation Slides
SlideTeam
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
Marta Dalton
24 Design Tips from Real Designers
24 Design Tips from Real Designers
Edahn Small
How to Build Your Customer Onboarding Playbook
How to Build Your Customer Onboarding Playbook
Amity
Building the Billion Dollar SaaS Unicorn: CEO Guide
Building the Billion Dollar SaaS Unicorn: CEO Guide
Kelly Schwedland
Business case Template
Business case Template
Denise Smith, PMP, MBA
Bbh creative brief doc emma cookson
Bbh creative brief doc emma cookson
Dosage
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
Investor Pitch Deck Pe PowerPoint Presentation Slides
Investor Pitch Deck Pe PowerPoint Presentation Slides
SlideTeam
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
Zaheer Nooruddin
Sales strategy workshop 2013 slideshare
Sales strategy workshop 2013 slideshare
Antwerp Management School
A Product Manager's Job
A Product Manager's Job
joshelman
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
Marketing Campaign Proposal PowerPoint Presentation Slides
Marketing Campaign Proposal PowerPoint Presentation Slides
SlideTeam
Adapting to the Unknown
Adapting to the Unknown
R/GA
I can smell your CMS
I can smell your CMS
R/GA
Contenu connexe
Tendances
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Patrick Meehan
Evaluating advertising creative proposal
Evaluating advertising creative proposal
eddywidjaja1
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
Building a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
Todd Ebert
A Guide To Customer Experience Mapping
A Guide To Customer Experience Mapping
Bryan K. O'Rourke
Zag brand strategy
Zag brand strategy
johnecooper
Sales And Marketing Alignment PowerPoint Presentation Slides
Sales And Marketing Alignment PowerPoint Presentation Slides
SlideTeam
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
Marta Dalton
24 Design Tips from Real Designers
24 Design Tips from Real Designers
Edahn Small
How to Build Your Customer Onboarding Playbook
How to Build Your Customer Onboarding Playbook
Amity
Building the Billion Dollar SaaS Unicorn: CEO Guide
Building the Billion Dollar SaaS Unicorn: CEO Guide
Kelly Schwedland
Business case Template
Business case Template
Denise Smith, PMP, MBA
Bbh creative brief doc emma cookson
Bbh creative brief doc emma cookson
Dosage
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
Investor Pitch Deck Pe PowerPoint Presentation Slides
Investor Pitch Deck Pe PowerPoint Presentation Slides
SlideTeam
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
Zaheer Nooruddin
Sales strategy workshop 2013 slideshare
Sales strategy workshop 2013 slideshare
Antwerp Management School
A Product Manager's Job
A Product Manager's Job
joshelman
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
Marketing Campaign Proposal PowerPoint Presentation Slides
Marketing Campaign Proposal PowerPoint Presentation Slides
SlideTeam
Tendances
(20)
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
Evaluating advertising creative proposal
Evaluating advertising creative proposal
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
Building a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
A Guide To Customer Experience Mapping
A Guide To Customer Experience Mapping
Zag brand strategy
Zag brand strategy
Sales And Marketing Alignment PowerPoint Presentation Slides
Sales And Marketing Alignment PowerPoint Presentation Slides
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
B2B Online 2022 - Engaging Customers Through Critical Channels.pptx
24 Design Tips from Real Designers
24 Design Tips from Real Designers
How to Build Your Customer Onboarding Playbook
How to Build Your Customer Onboarding Playbook
Building the Billion Dollar SaaS Unicorn: CEO Guide
Building the Billion Dollar SaaS Unicorn: CEO Guide
Business case Template
Business case Template
Bbh creative brief doc emma cookson
Bbh creative brief doc emma cookson
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Investor Pitch Deck Pe PowerPoint Presentation Slides
Investor Pitch Deck Pe PowerPoint Presentation Slides
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
Sales strategy workshop 2013 slideshare
Sales strategy workshop 2013 slideshare
A Product Manager's Job
A Product Manager's Job
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Marketing Campaign Proposal PowerPoint Presentation Slides
Marketing Campaign Proposal PowerPoint Presentation Slides
En vedette
Adapting to the Unknown
Adapting to the Unknown
R/GA
I can smell your CMS
I can smell your CMS
R/GA
Agency disruption and evolving new business models
Agency disruption and evolving new business models
THE MAIN
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
william charnock
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
R/GA
Taking Hollywood Out of Production
Taking Hollywood Out of Production
R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
R/GA
The Digital Health Tech Vision 2016
The Digital Health Tech Vision 2016
accenture
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GA
R/GA
En vedette
(9)
Adapting to the Unknown
Adapting to the Unknown
I can smell your CMS
I can smell your CMS
Agency disruption and evolving new business models
Agency disruption and evolving new business models
Will charnock brazil_nov29notes
Will charnock brazil_nov29notes
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...
Taking Hollywood Out of Production
Taking Hollywood Out of Production
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
The Digital Health Tech Vision 2016
The Digital Health Tech Vision 2016
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GA
Similaire à SXSW Business Case Workshop 2015
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Revegy, Inc.
REQUE - Predictive lead scoring for recruiters and talent agencies
REQUE - Predictive lead scoring for recruiters and talent agencies
Miroslav Maráz
Business model
Business model
Dr. Shivananda Koteshwar
Maintaining Long-Term Consumer Relationships
Maintaining Long-Term Consumer Relationships
eok81221bcaoo
How to build a business case?
How to build a business case?
Suraj Nekram
Show me the money! Sales compensation plans that won't fail
Show me the money! Sales compensation plans that won't fail
OpenView
Culture Clash: Agile Cadence vs. Business Cadence
Culture Clash: Agile Cadence vs. Business Cadence
Pivotal Product Management
Failing forward v2
Failing forward v2
SmartOrg
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
eprentise
Module 4
Module 4
Office of the Chief Job Creation Officer
Scaling SEO Within an Agency
Scaling SEO Within an Agency
Richard Chavez
Ten Favorite Business Techniques For Growth
Ten Favorite Business Techniques For Growth
tom-gray
Ten favorite business techniques for growth
Ten favorite business techniques for growth
Thomas Gray
Selling To The C-Suite
Selling To The C-Suite
Learning Solutions International
5 Budgeting Mistakes You Should Avoid
5 Budgeting Mistakes You Should Avoid
Adaptive Insights
Executive Webinar- The How – What Does Contracting Need to Change and How?
Executive Webinar- The How – What Does Contracting Need to Change and How?
thempowergroup
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Metrics That Matter: Top 3 KPIs You Can’t Live Without
KeyedIn Projects
Idea buyer - identifying startup ideas for business
Idea buyer - identifying startup ideas for business
Idea Buyer
Idea buyer identifying startup ideas for business
Idea buyer identifying startup ideas for business
Idea Buyer
Business strategy session 1
Business strategy session 1
Anik Saha
Similaire à SXSW Business Case Workshop 2015
(20)
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
Fixing Forecast Accuracy: Joint Webinar with Sales Management Association
REQUE - Predictive lead scoring for recruiters and talent agencies
REQUE - Predictive lead scoring for recruiters and talent agencies
Business model
Business model
Maintaining Long-Term Consumer Relationships
Maintaining Long-Term Consumer Relationships
How to build a business case?
How to build a business case?
Show me the money! Sales compensation plans that won't fail
Show me the money! Sales compensation plans that won't fail
Culture Clash: Agile Cadence vs. Business Cadence
Culture Clash: Agile Cadence vs. Business Cadence
Failing forward v2
Failing forward v2
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
A Stress-free Guide to Mergers Acquisitions and Divestitures.pdf
Module 4
Module 4
Scaling SEO Within an Agency
Scaling SEO Within an Agency
Ten Favorite Business Techniques For Growth
Ten Favorite Business Techniques For Growth
Ten favorite business techniques for growth
Ten favorite business techniques for growth
Selling To The C-Suite
Selling To The C-Suite
5 Budgeting Mistakes You Should Avoid
5 Budgeting Mistakes You Should Avoid
Executive Webinar- The How – What Does Contracting Need to Change and How?
Executive Webinar- The How – What Does Contracting Need to Change and How?
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Metrics That Matter: Top 3 KPIs You Can’t Live Without
Idea buyer - identifying startup ideas for business
Idea buyer - identifying startup ideas for business
Idea buyer identifying startup ideas for business
Idea buyer identifying startup ideas for business
Business strategy session 1
Business strategy session 1
Dernier
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
ictsugar
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
ictsugar
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
Riya Pathan
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
ashishs7044
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
ShrutiBose4
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Seta Wicaksana
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Khaled Al Awadi
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Seta Wicaksana
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy Verified Accounts
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
ashishs7044
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
ashishs7044
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
ashishs7044
Dernier
(20)
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
SXSW Business Case Workshop 2015
1.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. From Great Ideas to ROI How to Build a Business Case
2.
2Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Meet your guides for today…
3.
/ Proprietary & Confidential.
© 2014 R/GA All rights reserved. 3/ 01What is a Business Case?
4.
4Proprietary & Confidential.
© 2014 R/GA All rights reserved. / What is a business case? When do I need one? Where do I start?
5.
5Proprietary & Confidential.
© 2014 R/GA All rights reserved. / What is a Business Case? A decision-making tool used to determine the effects a decision will have on sales or profitability. It typically shows ROI.
6.
6Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Why a Business Case? To ensure you have thoroughly thought through ideas To add credibility to any idea To validate an idea (Is it a good idea for the business?) To help decide between good ideas (which will be better from a business perspective) To build consensus with people outside of your main department or function (procurement, finance, clients, etc.) To impress your colleagues by looking a little smarter
7.
7Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Where Do I Start? Key Components of a Business Case • Sales • Costs • ROI=(Sales-Costs)/Costs EXAMPLE:
8.
8Proprietary & Confidential.
© 2014 R/GA All rights reserved. / The Process: Our Roadmap for Today Map framework to business model & ecosystem Base on core behaviors Identify component-level revenue & cost drivers Model various contribution assumptions by component Run multiple scenarios – including aggressive & conservative cases Evaluate break- even, ROI over 3-5 year horizon Pick best or most likely case Summarize incremental revenue, spend & ROI Summarize nonfinancial benefits Recommend phasing, funding & assumption validation Highlight requirements for success—including client staffing & infrastructure Collect assumption data from clients, primary and secondary research sources Establish Framework Build Model Create Scenarios Synthesize Results Make Recommendation Collect Data CREATE ITERATE FINALIZE
9.
/ Proprietary & Confidential.
© 2014 R/GA All rights reserved. 9/ 02Our Approach
10.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 10/ Creating the model
11.
11Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Establishing the framework Collecting inputs Building the model
12.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 12/ Iterating the model
13.
13Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Creating scenarios Determining most likely outcome
14.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 14/ Finalizing the model
15.
15Proprietary & Confidential.
© 2014 R/GA All rights reserved. / Synthesizing results Making a recommendation
16.
Proprietary & Confidential.
© 2014 R/GA All rights reserved. 16/ Presenting your case