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SEM Pitch for Amazon India
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This presentation is a pitch to Amazon for its SEM
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SEM Pitch for Amazon India
1.
SEARCH ENGINE MARKETING
PLAN
2.
Contents • Objective
• Brand Personality • Competitors Scan • Strategy • Why SEM • What is in it for you?
3.
OBJECTIVE • To
increase sales for Amazon India • To increase awareness in the competitors dominant region
4.
BRAND PERSONALITY •
Sincerity • Excitement • Competence • Sophistication • Ruggedness
5.
COMPETITOR’S SCAN
6.
Top regions for
Amazon Top subregions for amazon Subregion amazon flipkart myntra jabong ebay Mizoram 100 74 100 100 100 Goa 72 100 35 32 50 Manipur 60 55 38 35 76 Himachal Pradesh 46 35 22 22 32 Karnataka 38 34 11 8 31 Kerala 37 29 15 8 40 Meghalaya 36 44 50 47 83 Tripura 34 46 24 17 63 Andhra Pradesh 34 24 9 9 29 Tamil Nadu 34 28 6 6 33 Pondicherry 32 37 7 7 37 Odisha 28 32 14 14 26 Haryana 28 28 10 11 28 Jharkhand 26 30 10 9 28 Gujarat 23 24 7 6 25 Uttarakhand 22 23 10 9 20 Uttar Pradesh 22 24 9 8 19 Maharashtra 22 21 6 5 19
7.
Top regions for
Amazon to target Andaman and Nicobar Islands Amazon 0 Flipkart 36 Myntra 0 Jabong 0 Ebay 0 Arunachal Pradesh 0 0 0 0 0 Daman and Diu 0 0 0 0 0 Dadra and Nagar Haveli 0 72 0 0 0 Lakshadweep 0 0 0 0 0 Nagaland 0 50 0 0 0 Sikkim 0 62 0 0 0
8.
STRATERGY Increase Customer
Base Customer Retention
9.
Increase Customer Base
• Lower Prices • Greater Selection • Greater Convenience • More Distribution Channels • Larger Reach
10.
Customer Retention •
2/3rd of the sales come from returning customers • Amazon Gift Cards • Special Offers everyday • Personalized Store
11.
Top searches for
Amazon
12.
amazon india 100
amazon in 50 flipkart 30 amazon in india 20 ebay 10 snapdeal 10 amazon shopping 10 amazon books 5 kindle amazon 5 kindle 5 amazon mobile 5 ebay india 5 online shopping 5 amazon online shopping 5 amazon us 5 amazon bangalore 5 amazon india shopping 5 amazon usa 5 jabong 5 amazon uk 5 amazon chennai 5 myntra 5 amazon jobs 5 amazon.com 5 amazon hyderabad 5 amazon coupons 5 amazon careers 5 amazon cloud 5 amazon app 5 amazon forest 5 amazon.in 5 amazon interview 5 amazon river 5 amazon ec2 0 homeshop18 0 amazon wiki 0 amazon kindle india 0 amazon s3 0 amazon aws 0 amazon tablet 0 amar ujala 0 amazon interview questions 0 amazon india careers 0 amazon mp3 0 amazon coupon 0 junglee 0 amazon web services 0 amazon app store 0 amazon india coupons 0 junglee amazon 0
13.
WHY SEM? •
Reach • Create Awareness • Cost Effective • Overcome Competition • Result Oriented
14.
What is in
it for you? Desired results in sales of Amazon India by the end of 2015 end.
15.
THANK YOU
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