Brian Solis joined the Radian6 folks to chat about his book Engage! and break down some of the core concepts of social media engagement in a business context. This is the presentation he created for that Webinar.

2. We are defining a new era of society and how we ultimately communicate with one another

7. Social Media Engagement Affects Every Step of Discovery, Purchasing, and Buyer’s Experiences

8. AND EASY!

9. Social networks are for conversations, not customers

13. “Some of the most avid users of Facebook and MySpace are pimply adolescents and goth teenagers.”

21. The Illusion of Control…

22. We now possess the ability to steer and shape perception and conversations

23. ROI:Return on Ignorance vs. Return on Investment

25. We report to someone who doesn’t really care about transparency or authenticity

27. Who Owns Social Media?

29. It’s not what you say, it’s what they say that counts…

32. Everything Starts with Listening and Research

33. The Conversation is Bigger Than Any Social Network

36. Frequency

37. Reach

38. Sentiment

39. Perception

40. Share of voice

42. Ideation

45. The Human Network

47. Social Media is About Sociology and Psychology More So Than Technology

52. Pingdom

56. How Do You Rise Above the Noise

57. Your friend just became a fan of Brand X on Facebook and suggested you become a fan too.

58. No thank you…

59. Participation

62. We're measured by our actions and not words.

63. How Do You DefineInfluence? It’s the Ability to InspireAction and Measure It

64. The Human Algorithm Google is adapting PageRank for people…

65. Micro Disruption Theory & The Social Effect Attention Aperture Update Disruption Point Time Opportunity for Resonance

68. Multiple Personality Order

69. People interact with the people representing the brand…

72. Becoming the people we want to reach and inspire…

73. Look familiar?

74. YouTube is the second most popular online search engine…

75. Increasing Your Digital Footprint

76. Social Media Optimization improves the “findability” of Social Objects

77. Keywords Titles Descriptions Tags Syndication Links

78. Find Comfort Outside Your Comfort Zone

79. We Become Media

80. Paid Social Graph Word of Mouth Social Media Optimization Sponsored Syndication Banners SEO Sponsored Posts Paid Tweets & Posts Virtual Goods Value Ads Apps Likes The Social Media Ecosystem Widgets Broadcast Brand Empathy Relevance Video Retweets Sharing Trending INFLUENCE REFERRALS Podcasts Tweets Images Tabs Shares Story Check-ins Updates Content Marketing Wall Posts Blogs Tweets Posts Livestreams Video Search Engine Optimization Owned Earned Viral FoFs Participatory

81. We engage in a social ecosystem, but, where do we send them?

86. AJBombers Local burger shop in Milwauke, WI Hosted a FourSquare event Goal was to unlock swarm badge = 50 or more 30 minutes before official opening, event was packed 161 people attended Sales were up 110% Thanks Simon Salt

87. Vistaprint Created dedicated landing page for Twitter followers Sets schedule and coordinates presences for when they’re opened and closed on Twitter On Facebook, they offer a customized experience starting with a Static FMBL tab YouTube is used as a creative video contest Flickr is used to feature crowdsourced designs Blog is dedicated to sharing advice, guidance, and information There’s a strong and consistent voice and mission across the board Thanks James Ball

88. Skittles

89. RedBull: Social Objects

92. Identify ways to provide value…

93. Transparent Authentic Be Yourself Believable

94. We earn the relationships, trust, and reputation we deserve.

95. At some point, we have to stop asking questions and start answering them for ourselves…

96. #ThisisYourTime

97. http://bit.ly/engageme