This slide covers a brief about Digital Marketing and its components. The talk was for Kolkata WordPress Community meetup. Saturday, July 28, 2018 - 4:30 PM to 6:30 PM Article link: https://bit.ly/2BoeVO6

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Digital Marketing
In a Brief Nutshell

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Facts
3.5B+
searches per day – only on
Google Globally
462M+
internet users in India.
Expected to reach 635.8
million by 2021
₹295B
projected Digital advertising
revenue in India by 2021

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Rahul D Sarker
Growth Hacker, Entrepreneur,
Digital Marketing &
Consultant, Wordpress
Enthusiast
I help Companies to Solve
Technological & Marketing
Challenges

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Who This is For
1 Entrepreneurs, Startups &
Freelance Consultant- especially
the ones who are new in this
business.
2 People who want to grow
business online and attaining that
successful online exposure for
their business.
3 People who want be better in
Marketing. Not only should
marketers be good at marketing,
but also at selling. Relationship
building should be their main
character trait.

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1. Understanding the 3 W’s of Digital Marketing
2. Some of the Core Components of Digital Marketing
3. Case Study - Company that made it big
4. That’s A Wrap - Q&A Session

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Understanding the 3 W’s of Digital Marketing
WHO - Understand, who is your
audience, Who bounced, Who
engaged with your content & Who
finally Converts into your Customer.
(Audience Profiling)
WHAT brought your visitor.
Understand what they are
searching, what Problem or
solution they need. Once you
understand what brings users to
your site and makes them
convert, you can begin to make
optimizations to increase the
number of those conversions.
(Market Research)
WW
WHY - Understand why your
visitors are leaving the website
without any interaction or
conversion. Find the reason and
Solve it. (Conversion
Optimisation)
W

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Some of the Core Components of Digital Marketing
➔ Website
➔ Search Engine Optimisation(SEO)
➔ Search Engine Marketing(SEM)
➔ Social Media Optimisation(SMO)
➔ Social Media Marketing(SMM)
➔ Remarking
➔ E-Mail Marketing & Marketing
Automation

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1.Website

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1. It needs to be fast – 3s is the benchmark - 53% Visitor Leaves the
website after 3s
2. It needs to be secure – Your website needs to be HTTPS instead
of HTTP. Your Visitor are aware of it. SSL IS MUST
3. It needs to be mobile-friendly – Mobile -52% , Desktop - 43.7%,
Others - 4.3%
4. Design - Clean, looks good, add value, clear calls-to-action & a
clear navigation
5. Convey the Story - It's all about how you convey the story &
arrange the content.

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2. Search Engine
Optimisation(SEO)

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1. Do it for the human, not Search Engine
2. Keyword Rich Content – Don’t over do it.
3. MetaData – Title Metadata, Description Metadata
& Keyword Metadata
4. Link Building - Have a link-worthy site
5. Imagine Optimisation
6. Avoid Broken Links
7. Readability, Layer & Formating
8. Google My Business Listing

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3. Search Engine
Marketing(SEM)

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Search Engine Marketing (SEM) uses paid search ads
to get more web traffic through desktop or mobile
web search.

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PAID AD
Organic Listing

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1. KeyWord Research
2. Implement Tracking - Track Everything, See that the paid visitors
are doing on the website.
3. Write Competitive Ad Copy - CTR depends 95% on the Ad Copy
4. Include Ad Extensions
5. Implement Heatmap
6. A/B Test Your Ads
7. Negative keywords
8. Use Landing Pages

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4. Social Media
Optimisation
& Marketing

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7 Tips for Social Media Optimisation &
Marketing
1. Social Profile Optimization
2. Engageable and Shareable Content, Go Visual Storytelling
3. Use Social Media Analytics to Your Advantage
4. Timing is Everything
5. HashTag (#) is your Best Friend
6. Create Value
7. Use Social Management Tools - Buffer & CrowdFire
8. Social Media is all about Community - Build, Share & Interact

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4. Remarking

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7 Tips for a Successful Remarketing Campaign
that Converts
1. Follow them everywhere
2. Showcase Products You Know They’re Interested In
3. Create a sense of Urgency - “ fear of missing out “ is a Human Nature
4. Offer Discount in Remarking Only. - Let them have a feel of winning ;-)
5. Encourage Cart Abandoners to Complete the Check-Out Process -
88% of web buyers say that they’ve ditched their online carts before
completing a transaction.
6. Cross Sell & Upsell to Existing Buyers - Don’t forget to sell
Complementary Product
7. Cheap Branding - Why Stop when you can.

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Case Study - Company that
made it bigs

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BBK Electronics Corporation operates OPPO, VIVO & One Plus
brands.

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Overview
OnePlus use the Lean Startup Methodology (Build > Measure > Learn). It involves quick
implementation, examination and adjustment.
Audience & Targeted Customers:
1. Gender: Both Male & Female
2. Ages: 15–45
3. Location: Metropolitan cities
4. E-commerce consumer market who buy their products online
5. 40% of OnePlus Revenue is from India Market

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“What we are consciously not taking the traditional marketing routes.
We don’t believe in bombarding cities with mass media advertising. It
neither helps in developing brand trust nor in sales. Our marketing is
geared towards making things meaningful for the community. That’s
all,”
- Vikas Agarwal OnePlus India’s general manager

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Successful Campaigns
“Word-of-mouth & be niche specialist”

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01
Invite System
The invite system created viral waves. The
invite system first could only be accessed by
OnePlus employees and associates who
could then send it to whoever they wanted
to. This helped create a group of influencers
who would promote and get other people to
engage with the brand. This strategy helped
them gain exclusivity in the market.

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1. Celebrities like Amitabh
Bachchan, Sushant Singh
Rajput, Sania Mirza
2. 800,000+ Member
Community
3. Fan Clubs everywhere
02
Influencer Marketing &
Community Interaction

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Customer is King.

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03
Tie up with Amazon,
Ola & Air Asia

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04
#NeverSettle
OnePlus takes their customers on a journey
where they can experience the ‘Never Settle’
way of life. The #NeverSettle hashtag proved
that you don’t need necessarily need big
bucks to make an impact. If you have a great
product, customers will be drawn to your
brand.

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05
Keeping an Eye on the
Demand
1. They always present the latest
technologies— not too early, not too
late.
2. Demand Supply Relationship Expert.
OnePlus ensures that their inventory
never exceeds the demand.
3. The invite strategy ensured that every
single phone they built was sold.
4. Selling products through limited
channels - track inventory.

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Key Takeaways
1. Leverage influencers
2. Crush the competition
3. Don’t compromise with the quality
4. Make lasting impression
5. Welcome criticisms and directly respond to your fans
6. Carve your own niche and dominate it

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Connect with Me
Linkedin Facebook Company Website Our Digital
Marketing Group

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That’s A Wrap.
Thank You Everyone.