Corporate Innovation at 3M, created by Rajat Paul as a part of PGP Brand Management course under Prof. Sameer Mathur at IIM Lucknow

1. Corporate Innovation
@

2. 3M – The company
Revenue: $30
billion
55000+
Products
Former Name:
Minnesota Mining and
Manufacturing
Company (1902–2002)
Inge G. Thulin - Chairman
of the Board, President
and Chief Executive
Officer
Operations in more than
65 countries, including
29 international
companies

3. 3M – Brand Hierarchy

4. 3M
Automotive
Commercial
solutions
Communication
Design &
Construction
Electronics
Energy
Manufacturing
Mining
Safety
Transportation
Healthcare
Bondo Cubitron-II E-A-R
PELTO
R
PPS Scotch
Scotch-
Brite
Scotch-
Weld
Scotchlite
Scotchguard
Scotchkot Scotchlok Speedglas
Trizact
VHB
Aqua-Pure DI-NOC
Diamond
Grade
Petrifilm
Thinsulate
360 Compass Avaguard
Bair Hugger Cavilon
Curos Filtek
Littmann Petrifilm
RelyX Tegaderm
Unitek
Individual
Brands
IndustryCorporate
Brand

5. 3M
DIY
Home
Office
Personal Care
Post-it FUTURO
ACE PELTO
R
SandBlaster
Scotch
Scotch-Brite
Scotch-Weld
Scotchlite
Scotchguard
Command
Nexcare
Scotch Blue
Filterete
Hand Masker
Aqua-Pure
Littmann
Scotch PROThermal
Laminator
Scotch Blue Painter’s
Tape
PELTOR Sports Ultimate
Hearing Protector
Command Easel Back
Picture Hanging Strips
Scotch Brite
Scrubbing Dish Cloth
3M Ultra Sanding
Sheets and Rolls
Scotch Blue Painter’sTape
Original Multiuse
Scotch Blue Painter’sTape
Multisurface with Advanced Edge lock
Scotch Blue Painter’sTape Delicate
Surface with Advanced Edge Lock
Scotch Blue Platinum
Painter’sTape
Scotch Blue Painter’s
Tape Exterior
Surfaces
Corporate
Brand
Industry
Family
Brand Level
Individual
Brand Level
Modifier
Level

6. 3M – Its Portfolio

7. 3M – Innovation Center
‘15 % TIME’
Lets all employees to
spend up to 15% of their
time to personal projects
‘EXECUTIVE
CHAMPIONS’
Each promising new idea
developed through a
multidisciplinary team headed by
an executive champion
‘SOCIAL
NETWORKS’
Connects 75,000 global
employees and over 1,200
other people in its annual
Market for Future
brainstorming

8. 3M – Environment for Innovation

10. 3M – Brand Potential
Brand Vision
Brand
Boundaries
Brand
Positioning
Innovative products & solutions to
enhance everyday life through
application of science
Every day products, technology and
innovations that improve lives, encompassing
everything from stationery to personal
healthcare to households & businesses.
3M Technology Advancing Every Company
3M Products Enhancing Every Home
3M Innovation Improving Every Life

11. 3M – Personality Traits
Creative
Disciplined
Collaborative
CompassionatePassionate
Agile
3M through its Innovation
conducive environment, its
social networks, and
passionate employees have
successfully reflected the
core dimensions of the
“heart”, the “mind”, and the
“body” in its brand
personality

12. 3M – Social Presence
YouTube Channels
Geography wise, brand wise and industry wise YouTube channels01
02
03
04
Facebook
Corporate level and product & geography based facebook pages
Twitter
Corporate, industry, department wise twitter handlers
Instagram
Country wise and solution wise Instagram photos and videos

15. 3M – Advertising

16. 3M – Advertising
Eye Catching
Metaphorical
Subtle but Impactful

17. 3M – Advertising
Outdoor Ads:
• Attention Seeking
• Out of the box

18. 3M – In News

19. 3M – In News

20. G
Regarded as the
most innovative
company
3M
Collaborative Culture to
provide conducive
environment for innovation
3M
Corporate Brand with
huge portfolio of products
3M
High Corporate level,
company level,
department level social
presence
3M
Advertisement focused on
utility, making customer
lives easier and applying
science to life
3M
Innovation as the
focused Corporate
Image
3M
In Summary...

21. DISCLAIMER
Created by
Rajat Paul during the PGP Brand Management course taught by
at IIM LucknowPROF. SAMEER MATHUR