Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
2. 1) Who are MVNO’s?
2) How MVNO’s Operate?
3) How MVNO’s Capture Market?
4) Solutions provided by MVNE.
Outline
Divox International Inc.
3. Network Infrastructure
- Radio Access
- Core Networks (NSS)
Application and service platform
- Operation Support Subsystem (OSS)
- Business Support Subsystem (BSS)
- Customer Service
Branding
- Sales & Marketing
- Distribution
Divox International Inc.
Mobile Network Operator
4. Radio
Acces
s
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on
Divox International Inc.
Web
Retail
Telesales
Other
Service
Activation
CDR
Collection
HLR
SMS-C
MSC
GGSN
Interconnect
CRM
Billing
Call Centre
Support
Branding
Advertising
Pricing
GSM
GPRS
UMTS
Basic Workflow Model
6. Buy radio access from MNO to provide calls, SMS, Data and
other mobile services
Develops its own tariffs and services
MNO charge MVNO per airtime and use of other elements of
the value chain
Divox International Inc.
Mobile Virtual Network Operator
8. MVNE functions as a middleman between the MNO and the
mobile providers without their own networks.
Offers MVNO the ability to focus on their core strengths of
brand, customer loyalty and marketing.
MVNE do not have any direct relationship with the end users.
Divox International Inc.
Mobile Virtual Network Enablers
10. MNO Resellers
MNO
Service Provider MVNO
MNO Enhanced Service Provider MVNO
MNO
Full Infrastructure MVNO
Divox International Inc.
Types Of MVNO’s
Radio
Acces
s
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on
11. Divox International Inc.
Radio
Access
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on
Web
Retail
Telesales
Other
Service
Activation
CDR
Collection
HLR
SMS-C
MSC
GGSN
CRM
Billing
Call Centre
Support
Branding
Advertising
Pricing
GSM
GPRS
UMTS
Flexibility
MVNO Network Model
MNO
MVNO
MVNE
Core ActivitiesIn-House or Outsourced
Reseller
Light
Medium
Heavy
Core
Activities
13. Home Location Register (HLR)
Provide subscriber information within GSM/GPRS/UMTS
network
Location, call, SMS and supplementary service management
features
Subscriber Home and roaming profiles configuration
Roaming Restriction and Fraud control based on VLR/SGSN
MNP capabilities
Automatic device detection support
Divox International Inc.
Core Networks
14. Short Message Service Center (SMSC)
Mobile Originated and Mobile Terminated messaging
Store and forward in case of FDA failure
Subscriber black listing for fraud control
Online/Offline reports and statistics collection
Multi language and enhanced messaging support
Retry based on HLR alert for immediate delivery
Divox International Inc.
Core Networks
15. Service Control Point (SCP) is key component of prepaid
platform needed for the IN platform for International
calling, Mobile and LCR
Signaling Transfer point (STP) is the heart of the signaling
network which controls, converts and transfers the signaling
messages from one point to another
USSD is a real time responsive system.
Divox International Inc.
Core Networks
16. Providing NOC services Level 1
SIM Cards and SIM card Services/
Provisioning and reporting
Voice and Data services
Least Cost routing for Fixed line, Mobile calls, SMS
Value Added Services
Divox International Inc.
OSS
Service
Activation
CDR
Collection
Operations Support Subsystem
17. Voice Services
Multi Party Services
Call Forwarding Services and Call Barring Services
Number presentation services
Enhanced Call management services
Premium Voice Services
Voice Services when Roaming
Switching Lines
Summary for Voice services and HLR profile
Divox International Inc.
Operations Support Subsystem
18. Data And GSM Bearer Services
Circuit Switched Data Services
Packet Switched Data Services (bearer services)
Data Services when Roaming
Summary Data Services for Offers and HLR Profiles
Advanced Data and Portal Services
Divox International Inc.
Operations Support Subsystem
19. Messaging Services
Voice Mail Service (VM)
Short Message Service (SMS)
Multi Media Messaging Service (MMS)
Call Routing
Short Code to customer care
3rd party international call termination
Redirection to customer care from self self-care IVR.
Divox International Inc.
Operations Support Subsystem
20. Billing and Mediation
CRM
Voucher Management System
Mobile Number Portability
Recharge Solution
Revenue Assurance and Fraud Management
Divox International Inc.
BSS
CRM
Billing
Business Support Subsystem
21. Manage Customer care process
Divox International Inc.
Customer Care
Customer
Care
Call Centre
Support
25. • Increasing need for mobile operators to fill their network (e.g.
3G or 4G)
• Regulations will demand further roaming and interconnection
reductions.
• New companies and technologies (like Voip) will compete by
offering even cheaper voice packages.
Divox International Inc.
New Business Opportunities
27. Refers to technology allowing both – wireless and wired
system to communicate with other devices.
Improved efficiency due to centralized services and data
management systems
Optimize asset utilization
Preventive maintenance
Reduces overall cost
Security
Divox International Inc.
M2M Solutions
28. Divox International Inc.
M2M Solutions
Integrated Hardware required into the existing system.
Collect and process data from the hardware & devices.
Integrate data collected into existing application.
Manage wireless device provisioning, deployment and updating.
Secure remote access to control and manage assets.
Customized reporting.
30. Divox International Inc.
M2M Examples
Vehicle Tracking System
Auto track
Speed Alarm
Movement Alert
Emergency Alarm
Start and Stop
31. Hazardous Chemical Storage and Monitoring
Automatic Level Controller
Temperature Sensor based Intelligence
Automatic Fire Alarm
24x7 Monitoring all parameters remotely
Divox International Inc.
M2M Examples
33. World is a Global village! Mobile subscribers expect to get
connected with just a push of button on the mobile. No matter
the complexities of Interoperability, routing and managing
relationships.
P2P (Operator Messaging)
A2P (Enterprise Messaging)
Voice Messaging
IVRS
Divox International Inc.
Messaging Solutions
34. Person to Person (P2P) messaging occurs between subscribers
and is used for communicating with friends, family and
colleagues.
Divox International Inc.
P2P (Operator Messaging)
Messaging connectivity needs
bilateral agreement between two
MNO’s or MVNO’s
Standard Protocols used like
SMPP, SS7, HTTP, API, SS7/IP
etc.
Bilateral
Agreements
35. Divox International Inc.
P2P Solution
Divox
Offer Global SMS/MMS reach which an MNO or an
MVNO is looking for without having to manage multiple
Bilateral Agreements.
Instant connectivity
Interconnection support
Competitive Costs
MNP Support
Message retry
Anti spam filters
Bulk SMS filters
Realtime tracking & reporting
36. Application to person (A2P) Messaging occurs between an
application and a mobile subscriber, primarily for business
and interest group messaging
Examples include notification and customer service message
in industries such as finance, transportation, E-commerce and
M-commerce
Emerging uses of messaging includes mobile advertising and
social networking.
Divox International Inc.
A2P (Enterprise Messaging)
37. Divox International Inc.
A2P Solutions
Application provider and Mobile Transaction Network work
in partnership to provide the complete mobile messaging
solution for brands who wish to connect to their customers.
Divox
38. Role of Mobile Application Provider
Builds the system that enable brands to communicate via the
mobile channel by packing different components.
System includes SMS, mobile internet, and downloadable
applications which are integrated into brand existing system
such as CRM, call center applications.
Divox International Inc.
A2P Solutions
SMS
Platform
MTN
39. Role of Mobile Transaction Network
Operates the network infrastructure on which messages are
passed on mass scale between business application and mobile
operator.
Provides technical and commercial interface to access of
operators and millions of customers.
Services includes - Global connectivity and expansion
assistance, carrier management and regulatory
support, administration of short code and long number leasing
and provisioning.
Divox International Inc.
A2P Solutions
40. Divox International Inc.
Voice Messaging
MTN
Voice SMS
Platform
Voice SMS
Platform
Interoperability SMS platform is built to support seamless
voice and video SMS between MNO and MVNOs.
Features Includes
Easy to send/retrieve
Supports interoperability (Send/Receive messages to any
operator
Storage of Messages
Reply/Forward option
41. Mobile Wallet
Multi IMSI
Money Cards
Facebook Integration platform
Divox International Inc.
List of Services
42. Thank You !!
Divox International Inc.
Source of Information – Web search.
By - Ratan Agarwal