3. : MVP
It is a development technique in which
a new product or website is developed
with sufficient features to satisfy early
adopters.
The final, complete set of features is
designed and developed after
considering feedback from the product's
initial users.
4. DATA > ASSUMPTIONS
1. Build connection with real users ASA
2. Get immediate feedback
3. Validate your core features concepts
4. Conclude, iterate & improve
Get started sooner, save money, get faster results.
6. #1 Airbnb
They started with simple page offering a place in
their apartment to collect money on rent. Interest in
that project was huge so they decided to build a
business based on that idea.
#2 UBER
An MVP app was connecting iPhone users with
drivers in San Francisco to offer cheap and fast taxi
services. After that they added new features and
went global.
#3 Instagram
Started with tons of effects, but feedback from they
friends forced them to reduce it to 11. That had an
impact on how an app was easy to use and fast,
which were key factors of their huge success.
#4 Minecraft
They started with pre-alpha version of the game
developed in 6 days. The huge success made them start
working on next features. Also, low price encourage
people to buy it.
MVP: simple page offering a place in a flat
MVP: app working only in San Francisco
MVP: basic, small and smooth app
MVP: low priced pre-alpha game
Real MVP examples that changed how
we do things nowadays
7. #5 Dropbox
They started with video to check whether people will
use their tool or not. In one night they gain 75 000
users so they decided to make it happen.
#6 Twitter
Started as Odeo which was podcast tool, then they
founded Twittr as “status notifications via sms” to stay
in touch and updated with group of friends. Years later
then turned into something that we know nowadays
#7 Groupon
Started as The point - a place where you can gather a
group of people to solve the problem. Then people
got together to buy something cheaper in larger
quantities. Founder used that to set up a customized
blog “The daily groupon” that gain popularity.
#8 Spotify
They started with desktop app with only one main
feature - music streaming. Huge success of this MVP
was a trigger to start developing this app.
MVP: a video showing core feature
MVP: status notification via sms with friends
MVP: forum focused on solving problems
MVP: desktop app with one core feature
Real MVP examples that changed how
we do things nowadays
8. ZAMEL
We built for them an MVP for smart
home system.
It turned out to be a huge success. After that they
built 2 more versions of their smart home system and
we developed 2 more apps for them.
SIDLY CARE
They started with a wrist band and
simple mobile app.
After they won 1 000 000 $, they started developing
full version of their app, which turned out to be a
huge success.
How MVP worked work our clients
9. KIDLY
An online shop focused on baby products tested by parents.
Original MVP was too big - it was more like full product than
MVP. Customers were waiting too long for the launch so they
cut scope in half to deliver app for their clients.
Finally, the lack of features was a great thing at the
beginning. Shop was easy to understand and the time of
development was reduced.
Failure story
That saved a lot of money of founders,
and turned out to be a great lesson.