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MINIMUM
VIABLE PRODUCT
PROVEN TIPS ON HOW TO NOT
RUIN YOUR MOBILE APP
BEFORE IT’S EVEN LAUNCHED
Based on Case studies
SO WHAT THE HECK
IS THE WHOLE MVP ABOUT?
: MVP
It is a development technique in which
a new product or website is developed
with sufficient features to satisfy early
adopters.
The final, complete set of features is
designed and developed after
considering feedback from the product's
initial users.
DATA > ASSUMPTIONS
1. Build connection with real users ASA
2. Get immediate feedback
3. Validate your core features concepts
4. Conclude, iterate & improve
Get started sooner, save money, get faster results.
Actually, they all started with an MVP!
#1 Airbnb
They started with simple page offering a place in
their apartment to collect money on rent. Interest in
that project was huge so they decided to build a
business based on that idea.
#2 UBER
An MVP app was connecting iPhone users with
drivers in San Francisco to offer cheap and fast taxi
services. After that they added new features and
went global.
#3 Instagram
Started with tons of effects, but feedback from they
friends forced them to reduce it to 11. That had an
impact on how an app was easy to use and fast,
which were key factors of their huge success.
#4 Minecraft
They started with pre-alpha version of the game
developed in 6 days. The huge success made them start
working on next features. Also, low price encourage
people to buy it.
MVP: simple page offering a place in a flat
MVP: app working only in San Francisco
MVP: basic, small and smooth app
MVP: low priced pre-alpha game
Real MVP examples that changed how
we do things nowadays
#5 Dropbox
They started with video to check whether people will
use their tool or not. In one night they gain 75 000
users so they decided to make it happen.
#6 Twitter
Started as Odeo which was podcast tool, then they
founded Twittr as “status notifications via sms” to stay
in touch and updated with group of friends. Years later
then turned into something that we know nowadays
#7 Groupon
Started as The point - a place where you can gather a
group of people to solve the problem. Then people
got together to buy something cheaper in larger
quantities. Founder used that to set up a customized
blog “The daily groupon” that gain popularity.
#8 Spotify
They started with desktop app with only one main
feature - music streaming. Huge success of this MVP
was a trigger to start developing this app.
MVP: a video showing core feature
MVP: status notification via sms with friends
MVP: forum focused on solving problems
MVP: desktop app with one core feature
Real MVP examples that changed how
we do things nowadays
ZAMEL
We built for them an MVP for smart
home system.
It turned out to be a huge success. After that they
built 2 more versions of their smart home system and
we developed 2 more apps for them.
SIDLY CARE
They started with a wrist band and
simple mobile app.
After they won 1 000 000 $, they started developing
full version of their app, which turned out to be a
huge success.
How MVP worked work our clients
KIDLY
An online shop focused on baby products tested by parents.
Original MVP was too big - it was more like full product than
MVP. Customers were waiting too long for the launch so they
cut scope in half to deliver app for their clients.
Finally, the lack of features was a great thing at the
beginning. Shop was easy to understand and the time of
development was reduced.
Failure story
That saved a lot of money of founders,
and turned out to be a great lesson.
Don't let your idea be wasted.
Start your MVP today!
What is MVP?

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What is MVP?

  • 1. MINIMUM VIABLE PRODUCT PROVEN TIPS ON HOW TO NOT RUIN YOUR MOBILE APP BEFORE IT’S EVEN LAUNCHED Based on Case studies
  • 2. SO WHAT THE HECK IS THE WHOLE MVP ABOUT?
  • 3. : MVP It is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is designed and developed after considering feedback from the product's initial users.
  • 4. DATA > ASSUMPTIONS 1. Build connection with real users ASA 2. Get immediate feedback 3. Validate your core features concepts 4. Conclude, iterate & improve Get started sooner, save money, get faster results.
  • 5. Actually, they all started with an MVP!
  • 6. #1 Airbnb They started with simple page offering a place in their apartment to collect money on rent. Interest in that project was huge so they decided to build a business based on that idea. #2 UBER An MVP app was connecting iPhone users with drivers in San Francisco to offer cheap and fast taxi services. After that they added new features and went global. #3 Instagram Started with tons of effects, but feedback from they friends forced them to reduce it to 11. That had an impact on how an app was easy to use and fast, which were key factors of their huge success. #4 Minecraft They started with pre-alpha version of the game developed in 6 days. The huge success made them start working on next features. Also, low price encourage people to buy it. MVP: simple page offering a place in a flat MVP: app working only in San Francisco MVP: basic, small and smooth app MVP: low priced pre-alpha game Real MVP examples that changed how we do things nowadays
  • 7. #5 Dropbox They started with video to check whether people will use their tool or not. In one night they gain 75 000 users so they decided to make it happen. #6 Twitter Started as Odeo which was podcast tool, then they founded Twittr as “status notifications via sms” to stay in touch and updated with group of friends. Years later then turned into something that we know nowadays #7 Groupon Started as The point - a place where you can gather a group of people to solve the problem. Then people got together to buy something cheaper in larger quantities. Founder used that to set up a customized blog “The daily groupon” that gain popularity. #8 Spotify They started with desktop app with only one main feature - music streaming. Huge success of this MVP was a trigger to start developing this app. MVP: a video showing core feature MVP: status notification via sms with friends MVP: forum focused on solving problems MVP: desktop app with one core feature Real MVP examples that changed how we do things nowadays
  • 8. ZAMEL We built for them an MVP for smart home system. It turned out to be a huge success. After that they built 2 more versions of their smart home system and we developed 2 more apps for them. SIDLY CARE They started with a wrist band and simple mobile app. After they won 1 000 000 $, they started developing full version of their app, which turned out to be a huge success. How MVP worked work our clients
  • 9. KIDLY An online shop focused on baby products tested by parents. Original MVP was too big - it was more like full product than MVP. Customers were waiting too long for the launch so they cut scope in half to deliver app for their clients. Finally, the lack of features was a great thing at the beginning. Shop was easy to understand and the time of development was reduced. Failure story That saved a lot of money of founders, and turned out to be a great lesson.
  • 10. Don't let your idea be wasted. Start your MVP today!