Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
iLike Best Practices
iLike Best Practices
Loading in …3
×
1 of 22

7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem

2

Share

Rodney Rumford, Publisher of FaceReviews, on valued content for Brands

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

7 Traits of Successful Applications - Leveraging Apps in the Social Ecosystem

  1. 1. 7 Traits of Successful Applications “ Leveraging Apps in the Social Eco System” By Rodney Rumford
  2. 2. 20 Top Social Networks “ Worlds of Opportunities” Source: Compete.com
  3. 3. Top 25 Daily <ul><li>1-23% Engagement </li></ul><ul><li>200k+ Daily Users </li></ul>Source: Adanomics.com
  4. 4. Top 25 Daily <ul><li>14-36% Engagement </li></ul><ul><li>16-212K Daily Users </li></ul><ul><li>Min 100K Installs </li></ul><ul><li>Ex: Parking Wars Steady Sustainable </li></ul>Source: Adanomics.com
  5. 5. App Overview 101 <ul><li>Profile Widget </li></ul><ul><li>Canvas Pages </li></ul><ul><li>Marketing Flow </li></ul><ul><li>Viral Carriers </li></ul><ul><li>7 Traits </li></ul>
  6. 6. The 7 Traits of Successful Applications <ul><li>Self Expression & Customization </li></ul><ul><li>Turn Based Interaction: Asynchronous </li></ul><ul><li>Rewards: Scores, Levels, Bling! </li></ul><ul><li>Ego & Status </li></ul><ul><li>Fresh Content: Friend Generated </li></ul><ul><li>Micro-Touch & Comparison Int: Compare. Share. Quiz. </li></ul><ul><li>Fun, Cute, Hookup Psychological Triggers </li></ul>
  7. 7. Trait 1 Self Expression & Customization <ul><li>Speed Racing </li></ul>
  8. 8. Trait 1 Self Expression & Customization <ul><li>Fluff Friends </li></ul>
  9. 9. Trait 2 Turn Based Asynchronous Interaction <ul><li>Scrabulous </li></ul>
  10. 10. Trait 3 Rewards: Scores. Levels. Bling! <ul><li>Jetman </li></ul>
  11. 11. Trait 3 Rewards: Scores. Levels. Bling! <ul><li>Parking Wars </li></ul>
  12. 12. Trait 4 Ego & Status <ul><li>Compare People </li></ul>
  13. 13. Trait 5 Fresh Content: User/Friend Generated <ul><li>Flixster </li></ul>
  14. 14. Trait 5 Fresh Content: User/Friend Generated <ul><li>Super Wall </li></ul>
  15. 15. Trait 6 Compare. Share. Rate. Quiz. <ul><li>Flixster </li></ul>
  16. 16. Trait 7 Fun. Cute. Flirt. <ul><li>Meet New People </li></ul>
  17. 17. Trait 7 Fun. Cute. Flirt. <ul><li>Hug Me </li></ul><ul><li>Poke Elements </li></ul>
  18. 18. FB App Viral Carriers & Touch Points <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul><ul><li>Email & Attach </li></ul><ul><li>Shared Items </li></ul><ul><li>Profile Page App Discovery </li></ul><ul><li>Behavioral Based </li></ul>
  19. 19. 7 Marketing Opportunities: Extending Your Brand <ul><li>Lead Generation </li></ul><ul><li>Brand Extension </li></ul><ul><li>Commerce </li></ul><ul><li>Customer Engagement </li></ul><ul><li>Traffic </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Frictionless WOMA </li></ul>
  20. 20. Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174
  21. 21. 10 Steps To Facebook Engagement <ul><li>Start At The End </li></ul><ul><li>Business Opportunities & Objectives </li></ul><ul><li>Compelling and Engaging Application 10K foot </li></ul><ul><li>Application Strategy 1K Foot </li></ul><ul><li>Application Design and UI </li></ul><ul><li>Application Build </li></ul><ul><li>Nurturing of Users </li></ul><ul><li>Continual Improvement & Measurement </li></ul><ul><li>Recruitment & Seeding </li></ul><ul><li>Content Distribution Strategy </li></ul>
  22. 22. 13 Facebook Marketing Points <ul><li>Email </li></ul><ul><li>Notifications </li></ul><ul><li>Share </li></ul><ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Invite Friends </li></ul><ul><li>Attachments </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Groups </li></ul><ul><li>Notes </li></ul><ul><li>Profile Application Interaction </li></ul><ul><li>Behavioral Based Interaction with Application </li></ul>

×