Michael Burke, President of AppSavvy, presents on Social Media Advertising Approaches

1. Connecting Social and Advertising

2. 2 Coasts …… 2 Agendas Interruptive Advertising Social Activity on the Web

3. Disruptive banners on social networks

4. Build your own?

5. Can you add value to the environment? FB apps have this goal, so should the advertising .

7. Vertical Media – Contextually Relevant Apps Adidas media across sneaker applications

8. Application Sponsorship Sony Pictures reaching Engaged Women

9. Herbal Essences Custom Quiz Application

10. AT&T Sponsorship - popular Facebook quiz app

11. VO5 Custom Application

12. Application Distribution Cost Per Install?

13. Great Ideas don’t always succeed 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users

15. - Eyeballs or Activity…. or both? - Find out what’s out there - Don’t re-invent it, be a part of it. - Be relevant, be useful, be fun Best Practices