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Creating Engaging Advertising

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Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development Watercooler, Inc. September 26, 2008
Watercooler Network by the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving engagement in social media advertising ,[object Object],[object Object],[object Object],[object Object],Engagement is like religion – as Jimmy Buffet says, “Religion, we’ve all got it, we all want it, but what is it?” Engagement follows the same path…we all want it, but very few people know what it is.
Definitions? ,[object Object],[object Object],[object Object],[object Object]
Successful, engaging advertising injects the brand into the audience conversation Content Content Advertisement Traditional Online Advertising Social Media Advertising Publishers push content to users with brand advertising loosely attached as an attached concept. Users create, contribute, and consume content with brands prominently included in the core conversation.
Graffiti encourages users to lend their own interpretation of the client brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study | BMW Courtesy of ChasNote at http://chasnote.com/
Watercooler injects the brand into core application features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study | Texas Dept. of Transportation
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development [email_address] Watercooler, Inc. September 26, 2008

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Creating Engaging Advertising

  • 1. Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development Watercooler, Inc. September 26, 2008
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  • 5. Successful, engaging advertising injects the brand into the audience conversation Content Content Advertisement Traditional Online Advertising Social Media Advertising Publishers push content to users with brand advertising loosely attached as an attached concept. Users create, contribute, and consume content with brands prominently included in the core conversation.
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  • 9. Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development [email_address] Watercooler, Inc. September 26, 2008