3. Medialets is the creative mobile advertising network . . . We are exclusively focused on native mobile applications on devices such as the iPhone and the HTC G1 (Google Android-based) + +
4. It took 74 days to sell 1 million first generation iPhones.
6. Within 10 days, people downloaded 25 Million applications... Millions of App Downloads Source: Goldman Sachs Global Investment Research Note, 5/26/2008, Americas: Technology: Hardware. 25M
7. ...and crushed analyst download estimates within 60 days. Millions of App Downloads Source: Goldman Sachs Global Investment Research Note, 5/26/2008, Americas: Technology: Hardware. 100M
8. Source: Harris Interactive, 2008 Telecom Mobile Trends Report, 2008 Spring Technology Trends and Mobile Advertising Reports Text/SMS is still the preferred method to deliver mobile advertising content.
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12. Mobile users want something that the advertising ecosystem could not effectively deliver…
17. iPhone User Behavior vs. Other Smart Phones Do 50x more Google searches. Have 40% higher household income.Watch 5x more video on their handsets.Spend 10x more on mobile entertainment.
18. iPhone Users Are Highly Engaged % of Owners Any news or info via browser Listened to music on mobile phone Accessed web search Accessed Social Networking Site or Blog Watched mobile TV and/or video Watched on-demand video or TV programming
19. iPhone Users are Younger % of Owners Other Smart Phone Users (Representative)
20. Engagement = Value vs. ~$30+ CPM ~$2+ CPM Native Functionality/Engagement Metrics/Context
21. Economies of Scale in the App Store Getting in the... ...in app Downloads Top 100 Top 25 Top 10 200% Boost 500% Boost Orders of Magnitude Boost
22. Analytics Matter In-app analytics provide metrics that indicate commercial effectiveness and reach, much in the same way that developers can understand user behaviors on the Web
