Using the Social Ecosystem to Increase Brand Consideration

H&R Block Using the Social Ecosystem to Increase Brand Consideration May 13, 2008

Introduction ,[object Object],[object Object],[object Object]

What You Think You Know about H&R Block ,[object Object],[object Object],[object Object],[object Object]

How We Approached the Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging the Social Ecosystem to Increase Consideration of the H&R Block Brand Video Syndication Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digits: H&R Block’s Own Community Site (beta) http://digits.hrblock.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook http://www.facebook.com/HRBlockonline ,[object Object],[object Object],[object Object],[object Object]

YouTube http://www.youtube.com/trumangreene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MySpace http://www.myspace.com/trumangreene ,[object Object],[object Object]

eHarmony ,[object Object],[object Object]

Second Life http://slurl.com/secondlife/HR%20Block/112/52/38 ,[object Object],[object Object],[object Object],[object Object]

Twitter http://twitter.com/hrblock girlinblack @ hrblock : sup. You know anything about tax filing for part-year residents in the Commonwealth of Virginia? :) jamuraa @ HRblock does TaxCut online support amended filings? I just opened my K-1 after I filed :( drewolanoff @ HRBlock I have to do taxes for 3 different states. PA, WA, NY. Help. Please. Help. I'm serious. Please. Help. drewolanoff @ HRBlock contacted me within 5 minutes of my tweet the other day, and called and emailed within an hour of that. Unreal!! stevehall @ HRBlock well who knew HRBlock was on Twitter? lol. Good stuff. Thanks but I'm on the home stretch with TurboTax. I'll check tips though Created consideration with prospects Jillfoster @ HRBlock Thx for tax info link & calming vibes on tax stress. Found a tax office in Virginia to help Provided product help Fulfilled on brand promise of advocacy Created a brand evangelist

Common Craft Paperworks Movie ,[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results Digits nabbed good rankings on popular “AMT Information” term when this was big news Listings for our Truman Greene took over the whole SERP. Poor Truman Greene, VP of HR at Dallas machinery company fell to the bottom

What we learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Find Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using the Social Ecosystem to Increase Brand Consideration

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Using the Social Ecosystem to Increase Brand Consideration