Text Recruiting - A Primer For Modern Recruiters
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Jared Bazzell of CDW gives us real life examples and the dos and don'ts of texting, sourcing, and everything in between.
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Text Recruiting - A Primer For Modern Recruiters
- 1. Smart Sourcing and Recruiting professionals read RecruitingDaily (and watch our webinars) Text Recruiting Etiquette A Primer For Modern Recruiters
- 2. HERE’S THE PLAN ➔ Housekeeping for today Listen only mode, #Rdaily, We are recording ➔ Take notes and ask questions You’ll get the slides but make some notes to help yourself later. Don’t be shy. ➔ Try them Too many times people sit on webinars and never take action.
- 4. TODAY’S EXPERT Jared Bazzell Innovative Talent Acquisition Leader, CDW @bazzell https://www.linkedin.com/in/jaredbazzell/
- 5. ❏ EMAIL IS DEAD! ❏ COMMUNICATING AT SCALE ❏ TEXT MESSAGING POSITIVELY IMPACTS OUR RECRUITING LIFECYCLE ❏ IMPROVED CANDIDATE ENGAGEMENT WILL CONTINUE ❏ IMPACT TO OUR RECRUITING PROCESS ❏ Q&A with CDW’s Jared Bazzell <- Da man you need to know to crush it with text recruiting. AGENDA
- 7. COMMUNICATING AT SCALE • In 2017, more than 6 billion text messages will be sent per day in the US. • More than 8 trillion text messages will be sent this year worldwide. • More than 4.2 billion text messaging users worldwide (55% of the world population). • Most widely-used app, with more than 97% of Americans using it at least once per day. • More than 15.3 million text messages were sent within the last 60 seconds worldwide.
- 8. TEXT MESSAGING POSITIVELY IMPACTS OUR RECRUITING LIFECYCLE • Automation, Automation, Automation. The team saved an estimated 100 hours of recruiter productivity in Q1 2017. • Speed to Engage. 95% of text messages are read within 3 minutes directly impacting our ability to reach candidates. • Right Targeted Medium. 98% of text messages are opened vs 20-30% of emails.
- 9. Candidates must opt-in (via our CRM/ATS) to receive text messages. A complete record of all candidate communications are maintained by CDW.
- 10. IMPACT TO OUR RECRUITING PROCESS • In 2017, more than 37,000 candidate interactions have occurred for CDW. • Delivering the right messaging has resulted in an industry leading 0.004% unsubscribe rate. • In 2017, we’ve experienced a 52% response rate.
- 11. IMPROVED CANDIDATE ENGAGEMENT WILL CONTINUE TO DIFFERENTIATE CDW IN THE MARKET ● Text messaging has positioned CDW to be a market leader for the future. ● In 2018, we look to leverage TextRecruit’s customizable recruiting chatbot, ARI, to field basic candidate questions. ● Continue to evaluate new methods of communication to deliver best in class candidate experience.
- 12. Q&A
- 13. Smart Sourcing and Recruiting professionals read RecruitingDaily (and watch our webinars) Text Recruiting Etiquette A Primer For Modern Recruiters
Notes de l'éditeur
- Email is dead? That's a bold statement. It's been the line of communication for a very long time. Is that a statemtent to turn heads or is this the real deal for you?
- There are no short of a few thousand products on the market today that claim to close the gap on inefficiencies. Some are in and others are out of the recruiting industry. How did you identify you gaps and how did texting close the gaps?
- The Do's and the Dont's of Texting
- How did you take the steps to vision the what your process would look like? (The workflow, the messaging, adoption)