MindSHARE: Media Made Simple

Exciting, useful content and more for innovators, like you.
MINDSHARE
RED DOOR
MEDIAMADE SIMPLE

Red Door MindSHARE: Exciting, useful content and more for innovators, like you | Media Made Simple
MINDSHARE
RED DOOR
This information comes from the minds of two of our Red Door
experts. It is the product of intense research, field
experience and considerable expertise.
We are happy to share this with you—Red Door MindSHARE
is a resource through which you can leverage our knowledge
to learn about the latest trends in the digital realm.
By reading this, you will:
• Learn how to put different media to work for your brand
• Learn about growing media tactics such as: video, native
ads, and programmic buying
• Discover innovative techniques and ideas that you can use
• Learn more about how Red Door can help you
Enjoy our latest MindSHARE!

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TABLE OF CONTENTS
About the Authors
Digital Advertising Overview
The Cross-Channel Impact of Display Advertising
All About Programmatic Buying
Native Advertising Overview
The Value Of Video Streaming
Questions & About Red Door Interactive
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4Red Door MindSHARE: Exciting, useful content and more for innovators, like you | Media Made Simple
ABOUT
AUTHORS
THE
RENEE BROWN,
Media Manager
Renee is responsible for management, leadership,
and evolution of media planning and buying at
Red Door.
She has expertise in all paid media including:
print, television, radio, display, paid search,
social media advertising, mobile, and video.
She’s been with Red Door for more than four
years and has previous work experience at other
advertising agencies, equating to more than 10
years’ of media experience. She prides herself
in achieving her clients’ goals and maintaining
successful media campaigns. Renee has worked
with clients such as Irvine Company Apartments,
Garden Fresh Restaurant Corp., Qualcomm, Shea
Homes, and Vistage International.
Follow me on:
ELYSE COHEN,
Media Buyer
Elyse is a member of the media team at Red Door.
She is responsible for analysis, strategy, and
execution of paid media campaigns, including
print, television, radio, digital, paid search, social
media advertising, mobile, and video. She helps
our clients succeed with campaigns that are
awareness or direct response focused. Elyse has
worked with clients such as Bosch, Thermador,
Irvine Company Apartments, Vistage International,
RIA, and San Diego County Credit Union.
Follow me on:

Digital Advertising
Overview

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As display advertising changes and improves
every day, it is becoming more accessible to
advertisers at a much lower cost and significantly
greater reach than other marketing efforts. That
said, display ads directly correlate with other
online and offline marketing efforts, enhancing
those existing campaigns and improving return
on investment (ROI). These benefits are
illustrated through display advertising’s ability
to target granular audiences, boost search
engine marketing, use of visuals, accurately
track performance, and improve cost efficiencies.
[ ]
IMPROVE AUDIENCE TARGETING
Display advertising offers dynamic targeting
allowing advertisers to serve ads only to the
people who are interested in them:
• Behavioral /Interest: Allows advertisers to
target users based on their online behaviors
and interest categories (Example: Target users
who are in-market buyers for a certain industry
or product and are interested in high-end
vacations)
• Demographic: Allows advertisers to target users
based on specific demographic information
used first and third party data (Example:
Target users based on age, gender, ethnicity,
household income, job role, et al.)
• Keyword: Allows advertisers to target users who
are using specific keywords (Example: Target
users who are performing searches using specific
keywords like “home improvement” or “new
homes”)
• Contextual: Allows advertisers to target users who
are visiting pages containing keywords and context
designated by the advertiser (Example: Target
users who are reading pages containing the words
“home improvement” or “new homes”)
• Whitelist: Allows advertisers to target a specific
site list where users are most likely to convert
(Example: Target users when they visit certain
sites designated by the advertiser (Forbes.com,
NewYorkTimes.com, YahooFinance.com))
• Look-A-Like: Allows advertisers to target users
based on search patterns similar to existing
prior converters (Example: Collect data through
strategically placed site pixels to learn about the
behavior of current site visitors and converters,
and target other users with that same behavior
who have not visited the advertiser’s landing page)
• Retarget: Allows advertisers to target users who
have already visited their site, but did not convert
(Example: Serve an ad to someone who has visited
the advertiser’s landing page and who is already
interested in the brand, but has not complete any
actions)

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BOOST SEARCH ENGINE MARKETING
Display advertising is able to directly improve
existing search campaigns through keyword
targeting and by increasing brand awareness:
• Typically, display advertising reaches potential
consumers before they actively search for the
brand/product themselves since the reach
is greater and the targeting is granular
• After a user sees a display ad, they are more
likely to convert through a search campaign
• A 2010 study from comScore and ValueClick
Media illustrate that highly targeted display
ads can result in a 500%-1000% increase
in the number of brand name searches that
consumers conduct on search engines
USE EYE-CATCHING VISUALS
Unlike search ads, display ads enable advertisers to
leverage the influence of powerful creative to gain
the attention of online users:
• Use dynamic, unique, and clever imagery to im-
prove brand messaging and peak interests
• Users are more likely to respond to a
well-executed image over an article or text ad
• Use consistent and clear images to depict your
brand across all advertising efforts, traditional
and online, to increase brand presence and
campaign impact a product across the globe
source:
www.screenwerk.com

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INCREASE PERFORMANCE TRACKING
Display advertising allows advertisers to track the
performance of highly targeted campaign efforts:
• Similar to search campaigns, advertisers are
able to measure performance and campaign
progress for display
• Clicks provide data metrics about that
performance of the ad, which allows advertisers
to optimize creative, messaging, and positioning
to improve results
COST EFFECTIVENESS
As the possibilities of display advertising continue
to grow, they also have become lower cost –
especially compared to traditional advertising:
• While cost efficiencies have been put in place
for many display ad campaigns, they still
maintain the same level of audience targeting,
effectiveness, and quality
• This gives advertisers a higher return on
investment since the display ads are only shown
to a qualified, interested audience that is likely
to convert, rather than a massive, untargeted
audience typically used for traditional
advertising campaigns
GETTING STARTED ON DISPLAY
Whether your campaigns are currently
outperforming, or could use a boost, including
display advertising into the media mix will only
improve current efforts and broaden your reach
to a new, unique audience that is interested in
your product or brand. There are a multitude of
available options to choose from when getting
started on a new display campaign—allowing for
flexibility in timing and budget.
source:
www.arrowdesigns.com

9
The Cross-Channel Impact
Of Display Advertising

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The Cross-Channel Impact Of Display Advertising[ ]
The following is an overview of the benefits of
utilizing both display advertising and paid search
efforts, concurrently in any marketing plan. It is
important to dedicate budget to paid search and
organic search as they are often times the last
channels a customer interacts with before taking a
desired action. However, they have one big flaw:
They are limited to only those customers who are
searching your keywords on Google, Bing, and
other ad networks. In the following studies you will
find data that shows how display advertising is an
effective marketing channel for messaging qualified
customers who are not currently searching.
Display ads are an effective and scalable vehicle
for driving online and offline sales. Even when
consumers are exposed to display ads, but don’t
click, these ads still have a significant impact on
both branded search (paid and organic), as well as
direct (type-in) site visits.
A 2010 study from comScore and Valueclick Media
showed that highly targeted ad buys, such as
retargeting or audience targeting, can result in
a 500%-1,000% increase in the number of brand
name searches that consumers conduct on search
engines, for that advertised brand.
That same study also showed that overall website
visitations are lifted by at least 250% through the
use of display advertising. Since branded searches
and direct traffic are typically the top conversion
sources for a brand’s website, driving incremental
clicks from these sources can be a highly effective
way to increase digital ROI, and many times is a
direct result of display advertising.

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The Cross-Channel Impact Of Display Advertising
Another great advantage to display advertising is
that the inventory is virtually limitless in comparison
to other digital channels. Search campaigns are
limited by the number of people actively searching
for your brand or other relevant keywords, but
display campaigns are only limited to one thing:
the size of your target audience online. Given that
ad networks like Google Display Network, are able
to reach upwards of 97% of the global Internet
population, chances are that you can serve billions
of impressions to consumers in your target market,
and still have room to spend more. Although ad
clicks and ecommerce conversions are highly
valued, it is a mistake to focus all efforts solely on
search channels and not utilize the opportunity that
display advertising presents.
Branded searches, in comparison, only scale when
there is inventory available (i.e. people who are
searching for terms containing your brand name). If
your company’s offline or online advertising reach/
frequency increases, and users are exposed to
those ads or other PR, then more budgets can
certainly be allocated to branded paid search to
close these conversions.
Due to all these factors, there is a significant risk in
reducing display advertising budget, or pulling back
on those ads all together. While we believe that
additional budget could be allocated to new search
efforts where we see the highest conversion, RDI
strongly recommends maintaining a significant
spend in display advertising, as it introduces
consumers to your brand, and influences their
brand preference along the path to purchase.
Furthermore, display advertising provides volume
and scalability that other channels don’t have.

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All About
Programmatic Buying

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All About Programmatic Buying
Programmatic buying is the process of executing
media buys in an automated fashion through
digital platforms such as: exchanges, trading
desks, and demand-side platform (DSPs). This
method replaces the traditional use of manual
RFPs, negotiations, and insertion orders to
purchase digital media. Programmatic buying
allows you to bid on ad inventory (in real-time),
to show one specific ad to one consumer, in one
specific context.
[ ]
WHAT IS RTB?
Programmatic buying allows you to bid on an
individual ad impression, or real-time bidding (RTB).
The entire process happens within milliseconds
and is typically done within a demand source such
as an: exchange, DSP, etc. RTB occurs through the
following method:
• RTB starts with a user clicking to a page on a
publishers website and the opportunity to serve
an ad is created
• While the page is loading the publisher sends
out a bid request for an ad to be served
• The request includes information relating to
the impressions (user IP, browser language,
demographics, etc.)
• Based on the attributes, the demand source
calculates the value of the impression
• Using internal algorithms the source decides how
much to bid
• A winner is announced and the ad is then
displayed on the page
WHAT IS A DSP?
A Demand Side Platform (DSP) is the tool that
allows advertisers to utilize programmatic buying.
The DSP does the following:
• Aggregates inventory from a variety of sites/
exchanges/networks (All placements are
managed within one interface allowing for
convenient optimizations and reporting)
• DSP statisticians create a personalized algorithm
based on targeting needs that is then used to
optimize the campaign
• Using the algorithm, the DSP does real time
bidding (RTB) on each user based on how
closely they “match” the ideal target prospect
(It bids higher on users who will be influenced
most by the ad)
• Based on the campaign’s Key Performance
Indicators, the DSP will optimize to improve
performance and cost per action

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All About Programmic Buying
WHAT’S THE VALUE OF
PROGRAMMATIC BUYING?
Each of the following is some of the benefits of
utilizing Programmatic Buying:
• Expands reach and cost savings: Purchase
ad inventory across multiple sources. If two
ad exchanges are selling the same inventory
at a different cost, the DSP will allow you to
purchase from the lowest cost exchange
• Integration with retargeting: Utilize retargeting
across multiple exchanges, expands the reach
of your retargeting efforts. Utilize search, site,
and Facebook exchange retargeting
• Uses 1st and 3rd party data to reach the right
user: First-party data can be obtained from a
client’s internal marketing systems such as:
website visits, website actions, email databases,
loyalty programs, CRM systems, transaction
systems, etc. Third-party data is pulled in from
DMPs (data management platform) such as:
BlueKai, Exelate, etc. The DMPs pull in attributes
such as: psychographics, behavioral data, and
demographics
• DSP algorithm optimizes towards goals: Ability
to set goal CPA and optimize towards any
action/conversion, etc.
• Low price and low entry cost: You can typically
launch a campaign with a DSP for as low as $5K
minimum budget. Set max CPM bid (typical max
CPM bids are set around $4-$5). Actualized CPM
typically ends up being below max bid ($1-$3)
WHAT’S THE FUTURE OF PROGRAMMATIC
BUYING?
We are already seeing a steady increase of
advertisers and marketers increasing their
programmatic buying. Additionally programmatic
buying is now moving into other channels such as
video and mobile. Also, programmatic buying is
developing to include premium ad inventory.

Native Advertising
Overview

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Native ads are content-based ads that are
integrated within the editorial feed on a webpage.
These ads are gaining in popularity due to the
brand lift seen when compared to traditional
display ads. Native ads are a great way to
increase engagement of your website or social
pages. Media professionals are still determining
what truly defines a “native” ad however initial
performance suggests that these ads are highly
engaging and consumed more when compared
to display ads.
[ ]
WHAT ARE SOME TYPES OF NATIVE ADS?
There are many different forms of native ads, as
outlined below:
• Tourist ads or “super” banners are large,
multi-faceted ads containing valuable content to
the reader (Typically these ads are seen on the
right hand side within a webpage and contain
social media features, polling, feeds, video, etc.)
• Resident ads look like part of the sites core
content whereas users might not realize it’s an
advertisement (These ads are typically seen
towards the bottom of a webpage look like
content links/sponsored links)
• Social media ads are the sponsored ads seen
within social media feeds such as: Facebook,
Twitter, LinkedIn, YouTube, Yahoo, Pinterest,
Instagram, etc. (These ads are typically any
type of sponsored content like: promoted posts,
images, videos)
• Branded sponsored ads can be fully integrated
into a webpage (These ads are typically seen
within specific articles on a site and is fully
integrated with the article and include brand
imagery and messaging)
source:
www.blog.flite.com

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WHAT ARE THE BENEFITS OF NATIVE ADS?
Native ads have many benefits and are typically
low in cost:
• Integrate high-quality content into the organic
experience of a given platform
• As a form of content, native ads do not interrupt
flow and are equal with user interaction
• Promote one piece of content, video, imagery
or anything your consumers will find value in
(Do not require creating multiple display ads in
multiple sizes)
• As click-through rate continues to decline for
display ads, engagement rates of native ads are
rising (Consumers typically viewed native ads
52% more frequently than display ads)
• Low cost entry and low price. Typically native
ads have no minimum budget requirements.
(Pricing for native ads are extremely low and
typically purchased on a CPM (impression), CPC
(click), CPV (video view), CPE (engagement))
• Native ads show higher brand lift and purchase
intent. (Typically native ads registered 9%
higher lift for brand affinity and 18% higher lift for
purchase intent than traditional display ads)
WHAT ARE THE CHALLENGES?
Since native ads are still not clearly defined there
are some challenges with these types of ads:
• No set standards or performance benchmarks
for most of these types of ads. (Each native ad
type may be measured differently, for example:
video views, shares, comments, likes, etc.)
• Native ads need to maintain user trust. (Maintain
trust with your user by creating content that
adds value instead of disguising or repurposing
ads.)
NEXT STEPS…
If you have great content, imagery, or videos that
you want to promote through either your social
media pages or elsewhere, native ads are the
perfect opportunity.

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Red Door MindSHARE: Exciting, useful content and more for innovators, like you | Media Made Simple 18Red Door MindSHARE: Exciting, useful content and more for innovators, like you | Media Made Simple
The Value Of
Video Streaming

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The Value Of Video Streaming
The following is an overview of the advertising
opportunities available through digital streaming
devices. As consumer behavior begins to
shift from traditional television viewing to
streaming on devices (mobile, tablets, gaming
devices, connected TV’s, etc.), new advertising
opportunities are being introduced into the
marketplace. When looking forward and planning
new media buys, it is important to consider these
opportunities as viewership continues to increase
year over year.
As online digital behavior is shifting toward
streaming devices, online video ad spend is
increasing as well. Based on an eMarketer case
study and as illustrated below, online video ad
spend is projected to double by 2013.
With this increase in ad spend, we see a rise in
improved streaming capabilities available through
various platforms that offer ad-supported streaming
video of TV shows and movies from various
networks, such as Hulu, Amazon Prime, Apple TV,
Roku, gaming consoles, interactive televisions, and
YouTube. Of these top platforms, Hulu is the only
channel that is ad-supported. The Amazon Prime
app does not support in-app advertisements, and
the others are streaming players that support in-
app advertising only.
[ ]
HULU
Hulu is an online video service that offers a
selection of hit shows, clips, movies, and other
content at Hulu.com, online destination sites, and
through Hulu Plus, the ad-supported subscription
service. Hulu’s premium programming is provided
by 500 content companies, including FOX,
NBCUniversal, ABC, The CW, Univision, Criterion,
A&E Networks, BBC, Lionsgate, Endemol, MGM,
MTV Networks, Comedy Central, Nickelodeon,
National Geographic, Paramount, Sony Pictures,
Warner Bros. and more. Through these
partnerships, Hulu users can watch primetime TV
shows (full episodes and clips), Hulu original video
content productions, movies, and documentaries.
In comparison with other ad-supported publishers,
Hulu sees the highest amount of viewer
engagement according to comScore.
source:
www.digitaltrends.com

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The Value of Video Streaming
HULU AD PLATFORM DIFFERENTIATORS
• Aggregation of premium content
• Reach/scale
• Seamless & integrated advertising experience
• Effective targeting capabilities
• Various ad format availability
• Ability to bill on a 100% video completion only
AVAILABLE HULU AD TYPES
• Video: content commercial (:07 - :30 seconds)
• Ad Skin (with Video): brands the area around
the player for maximum affinity, plays in standard
view, in conjunction with the video ad
• Slate: a custom-branded title card that appears
before the advertiser’s video creative in the
first position before the beginning of the show,
the brand logo is shown on a :05 - :07 second
animated screen with standard “presented by”
into text and Hulu provided voiceover audio
• Social Connect: includes the option to add
social interactivity to the Standard Video Ad –
between two and three icons can accompany
the Video Ad to enhance the ad experience,
any icons can be used as long as there is a
destination URL
• Ad Tailor: customized survey ad unit used to
gain insight on target users
• Ad Relevancy: allows the user to choose the
relevancy of the ad they are being displayed, if
the ad is not relevant to the user a new ad will
be played in its place
• Ad Selector: allows the user to control their
entire ad experience during video playback
by choosing the ad they want to see, once
a selection has been made the user will be
presented with a video ad in the category of
their choice
• Branded Entertainment Selector: allows the
user to control their ad experience during
video playback by choosing whether to watch a
long-form commercial, or to view the show with
standard commercial breaks
• Page/Masthead Brand Placement: ability to
integrate branding with one of Hulu’s homepage
mastheads, or genre / channel pages
• Custom Interstitial: dynamic Flash-based
unit created from source assets and creative
direction

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HULU TARGETING
• Demographic – age / gender / HHI (Household
Income)
• Device – mobile / tablet / TV/ desktop
• Geo – zipcode/ city / DMA
• Genre – love / comedy, etc.
• Behavioral – third-party data partners
HULU PLUS DEVICES
All Hulu.com (free service) content is available on
desktop computers; however certain content and
productions are only available on other devices
through Hulu’s paid service, Hulu Plus. Hulu Plus
can be streamed on over 350 million devices and
is typically already programmed into the streaming
devices—the most frequently used devices are
listed below.
• Connected TV’s (Samsung, Vizo, Sony Bravia)
• Blu-Ray Players (Toshiba, Dynex, Panasonic, LG,
Sony, Denon)
• Set Top Streaming Players (Roku, Apple TV,
TiVo)
• Consoles (Ninetendo Wii, Xbox, Playstation)
• Mobile/Tablets (iPhone, iPad, Android Phones/
tablets, Amazon Kindle fire)
APPLETV RECIEVER, ROKU, GAMING
DEVICES AND INTERACTIVE TVS
AppleTV, Roku, gaming devices and interactive
televisions are streaming players that provide
non-cable video entertainment through various
applications programmed on each device. Some
examples of these applications are Hulu Plus,
Netflix, Amazon Instant Video (the video channel
of Amazon Prime), HBO GO, Angry Birds, Pandora,
WatchESPN, FOX NOW, Entertainment Tonight,
PBS, and other applications that have partnered
to allow users to view this content on streaming
devices. Some of these applications are free
to the user, others require users to log in with
their television provider (DirecTV, Charter, COX,
AT&T U-Verse, Verizon FiOS, et al.), and some
require yearly subscriptions and do not support
in-app advertising (Netflix and Amazon). Hulu Plus
also requires a paid subscription, but allows in-
app advertising. Some television networks (ex.
HBO, CNBC) are considering offering network
subscriptions without a television provider,
however at this time network subscriptions have
not been fully implemented or executed.

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Streaming players are a one-time purchase to the
consumer, so application partners offer services
based on the ability to continue serving video ads,
similar to television commercials, within its content.
In order to advertise on these streaming devices,
advertisers must work directly with the application
owner or a third-party to buy ad space.
For example, in order to have an ad appear in the
WatchESPN application on a streaming device, a
direct buy though the ESPN network is required
or partnering with a third-party video network
(dedicated to in-app advertising).
AVAILABLE AD TYPES (WatchESPN)
• Mid-Roll: :15 - :30 second video ad plays during
a live event commercial break in the WatchESPN
online player
• Mid-Roll + 300x250: :15 - :30 second video ad
plays during a live event commercial break in
the WatchESPN online player and a 300x250
ad unit appears in the bottom right corner of the
player while the mid-roll ad is running
• Absolute A: features Half-Page and Banner ad
units accompanied by a Mid-Roll video that run
in a commercial break during live streaming
events within the WatchESPN online player
• L-Treatment: consists of Half-page and banner
ad units that appear in the Absolute A around
the video player when the contest is first being
loaded
• Pause Ad: ad unit appears when a user pauses
streaming content – the video steam shrinks
into the upper right portion of the WatchESPN
player space while the remaining area is
replaced by a sponsorship ad
• Slide-In: a banner ad that periodically slides
in from the bottom of the video player space
during live streaming events
source:
www.mactrast.com

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• Footer: a banner that appears outside the
player space in the bottom of the right-hand
column of the WatchESPN player window during
a streaming event
STREAMING VIDEO NETWORKS
In order to cover many in-app advertising
opportunities you can use a third-party vendor
such as AdRise, YuMe, or BrightCove. These
network focus specifically on advertising within
applications on streaming devices (connected TV’s,
gaming consoles, tablets, etc.).
YOUTUBE
YouTube offers another option in terms of video
advertising. The YouTube network is also found as
an application on most video streaming devices.
The benefits of using a network is that you can
cover more applications and also include targeting
so you reach your ideal consumer. You can target
by specific devices, time of day, geographics,
demographics, and content.
These networks can also create customized
ads that integrate fully within the apps such as
In-Stream overlays, Branded Canvas, Premium
Channel Sponsorships, etc. They can even build
a branded channel for you that would then be
available in streaming devices like Roku, etc.
YOUTUBE ADVERTISING DIFFERENTIATORS
• Promote video ads on the Google Display and
YouTube networks. Ads will run within YouTube
search results as well as on websites across the
Google Display and YouTube networks on the
internet or streamed on devices.
• Video ads include promotional text such as
headlines and descriptorssource:
www.webqem.com
source:
nonoumasy.files.wordpress.com

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• There are no minimum budget requirements
within the Google Display Network. Pricing
is based on cost per view (CPV), set at the
targeting levels. CPV varies depending on
targeting
• Ads can be targeted by keywords, placements,
topics, and used for remarketing
• Keyword Targeting: Specific words
or phrases chosen to match ads with
associated search terms and relevant web
content on GDN (i.e. when a user searches
a specific keyword, a related ad will appear)
• Placement Targeting: Locations on GDN
where ads can appear (i.e. websites,
applications, specific site placements, or
individual ad units)
• Topic Targeting: Allows ads to show on
multiple pages about a specific topic at
once topics allow for broader targeting as
opposed to choosing specific keywords (if
a user is searching within a certain vertical
of topics, ads that were categorized under
that topic will appear)
AVAILABLE AD TYPES:
In-Stream
• Video teasers played before, in the middle of,
or after short- or long- form videos
• After five seconds, the user has an option to
skip the ad
• Option to add 300 x 60 or 300x250 companion
banner within YouTube that appears in the upper
right corner of the page while the ad is playing
• Pay only when people watch your video for at
least 30 seconds
• Best used for increasing awareness, YouTube
engagement, and/or increasing traffic to your
website
source:
www.youtube.com

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In-Search
• Promote a video alongside search results
• Video ads appear next to contextually relevant
search results
• Pay only when people watch your video, not
when people see the ad
• Best used for direct response since the user
is actively searching for videos related to your
products and/or brand
In-Display
• Promote a video next to other relevant videos
• Video ads run alongside other YouTube videos
that match your target audience
• Pay only when people watch your video, not
when people see the ad
• Best used with engaging users that want to click
and watch, typically drives higher quality views
(viewers must select your ad to watch)
RDI RECOMMENDATION
RDI recommends utilizing digital streaming platforms as consumer behavior shifts toward the usage of streaming
devices. Year after year, Hulu and other streaming platform subscribers continue to increase – opening up new ad
opportunities to capture engaged users through digital video content.
source:
www.youtube.com
source:
www.youtube.com

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LET’S CONNECT:
---------------------
Our media experts have helped clients reach and exceed their
goals. They live and breathe media and can help you with any
additional questions you may have on the information in this
MindSHARE. Please email Renee Brown, Red Door Interactive’s
Media Manager: rbrown@reddoor.biz
We handle a range of services—strategy, SEO, business
management, analytics, optimization, creative, user experience and
so much more—via expert teams that work in tandem. Click here
to contact us, or visit our website to learn more about what we can
do for you.
QUESTIONS ON THE INFORMATION IN THIS MINDSHARE?
GENERAL MARKETING QUESTIONS?
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