Tracey Halvorsen is a consultant, designer, painter, author, and speaker. Her background in visual art and computer-based technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications and marketing campaigns. Halvorsen, known for her innovative thinking and creative problem solving, is never short on opinions or ways to make things better, and she shares these observations in her blog, Think Design Interact. She is also currently an active board member with the Greater Baltimore Technology Council, seeking to enhance Baltimore's national visibility and attraction as a technology and cultural hub. At the end of the day, it's all about content. When it comes to open source and providing a service to the community for free, the more people use it, the more the community can evolve around it. Big Tree, an open source CMS, isn't necessarily giving anything away, they're helping people grow. During this presentation Tracey will talk about proprietary vs. open source, community vs. competition, problems her team faced while building Big Tree, issues within the industry, and offering a service for free

1. OPEN SOURCE:
A FREE FOR ALL
Tracey Halvorsen
@traceyhalvorsen / #RefreshBmore

2. I dreamt about using
I began my journey as a
creativity to solve other
fine artist, specifically a
people’s company’s
PAINTER. PROBLEMS.
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3. #RefreshBmore

4. #RefreshBmore

5. #RefreshBmore

6. D.I.Y.
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7. #RefreshBmore

8. RAINMAN (Remote Automated INformation MANager)
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9. MONKEY WORK #RefreshBmore

10. $$$ < Happiness
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11. The amazing
generosity and
genius of
JOSHUA
DAVIS
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12. The amazing story
of the success of
JELL-O
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13. What is so important about
the concept of FREE?
OPEN SOURCE IS A
RESULT OF BITS
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14. TOOLS
EVERYWHERE
Everyone and their cousin is
a web developer.
THE LONG
TAIL EFFECT
LIMITED ACCESS DEFINE QUALITY
Enterprise systems with The questions begin to
high costs to purchase and change when you have a
maintain. huge variety of free tools.

15. Everyone is a
PHOTOGRAPHER, ARTIST,
JOURNALIST, CONSUMER
TESTER, ADVOCATE, FAN,
USER, INDIVIDUAL.
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16. BARRIERS TO ENTRY.
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17. $0.15 $0.01
Predictably Irrational vs. Free
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18. .01
$0.14 $0.00
Predictably Irrational vs. Free
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19. “ INFORMATION
WANTS TO BE FREE.
- Stewart Brand
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20. “ THERE’S AN APP
FOR THAT
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21. JAMBALAYA
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22. JAMBALAYA
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23. $$$ Downloads
100
75
50
25
0
$2.99 $1.99 FREE $.99 In-App 2012 2013
JAMBALAYA #RefreshBmore

24. UNLIMITED TIME UNLIMITED $$$
Access to free software and Larger organizations with
open source encourages budgets will pay expert groups
THE young developers to learn
the platform.
to do the heavy lifting for them.
FREEMIUM
FACTOR
MIDDLE GROUND
Developers spread the word,
encourage adoption, contribute
to community and consider
paying for (and selling) mid-
price modules.

25. Meanwhile, everyone and their
mother starts asking for an open
source CMS solution.
WHY?
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26. Clients have been Clients have heard about
burned by an open source and have seen
ENTERPRISE WHITEHOUSE
SOLUTION. .GOV
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27. ASTEROID COMMUNITY
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28. MAKE MY
CONTENT
BETTER.
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29. “ CMS IS THE
ENTERPRISE SOFTWARE
THAT UX FORGOT.
- Karen McGrane
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30. M I SS I N G
HIERARCHY OF NEEDS
The foundation of our interfaces should be
PLEASURABLE
functional, reliable, and usable, but the piece
we often overlook is the pleasure.
USABLE
Aarron Walter, Carsonified
RELIABLE
FUNCTIONAL
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31. !
CONTENT CONTENT
STRATEGY MANAGEMENT
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32. Documentation
Testing
Who
Support
What
Examples
How
Access
Why
Communication
When
Sharing
Process
QUALITY COMMUNITY
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33. 65% 95%
Percentage of clients Percentage of clients
who said yes to who said yes to
BigTree CMS BigTree CMS
2005 - 2012 2012 - 2013
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34. We were invited to a We shared all our
unique conference called secrets with our
SHOP TALK. COMPETITORS.
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35. Community vs.
Competition
By promoting each other and celebrating
our community and our efforts, we increase
the visibility for ourselves and our city,
which is a good thing for everyone.
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36. BALTIMORE
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37. “ He who receives an idea from me,
receives instruction himself without
lessening mine.
- Thomas Jefferson
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38. BEER and CODE!
Fastspot will host a Happy Hour, 2 weeks from
tonight, on Thursday, January 31st from 5-7
p.m. at our office.
Come enjoy our bar (the 404) and chat with our
BigTree team! We will have computers set up
so you can get your hands dirty!
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39. Björn Andersson, from The Sergi Delgado, from The Noun
Luis Prado, from The Noun Project From The Noun Project Praystation.com by Joshua Davis
Noun Project Project
“Free: The Future of a Radical From The Noun Project Sergey Shmidt, from
Romeo Barreto, from The Noun
Price” - Chris Anderson The Noun Project Nate Eul, from The Noun Project Project
Alexandre Warnia de Zarzecki,
from The Noun Project “The Long Tail” - Chris Anderson Shark designed by Okan Benn http://en.wikipedia.org/wiki/
from The Noun Project Jell-O The People @ Fastspot
CREDITS, INSPIRATIONS & ATTRIBUTES #RefreshBmore

40. THANKS!
Now let’s talk.
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