SlideShare a Scribd company logo
1 of 16
Find Industry reports, Company profiles
ReportLinker                                                                       and Market Statistics
                                              >> Get this Report Now by email!



Mobile Advertising 2011-2016: Industry Outlook Report
Published on September 2011

                                                                                                            Report Summary

Mobile Advertising Set to Soar


Are mobiles becoming an essential platform for advertisers' Our new report offers research into the new trends in advertising and their
increasing focus on mobiles. The industry is currently exploring different options: from SMS marketing to branded apps, through to
mobile video and augmented reality. This expanding market is presenting a number of lucrative opportunities which are not yet being
exploited to their full potential.


The phenomenal growth in mobile phones, and especially in smart devices, is expanding the realm of advertising into a highly
dynamic and personal mobile domain. We believe that global mobile advertising revenues will more than triple over the next five
years, reaching $16.85 billion USD by 2016, and showing the fastest growth of all advertising mediums. As the market is set to grow
exponentially in the near future, now is the time for advertisers to take advantage of this currently undermined mobile platform.


A Complex Value Chain


Our latest report on mobile advertising provides a detailed analysis of the various marketing techniques available via mobile devices.
We review the different advertising formats and channels, and provide information regarding analytics tools and search engine
optimisation.


The report also assesses the viability of the mobile advertising ecosystem. We analyse the profiles of the value chain players,
highlighting the opportunities and challenges they face in a rapidly evolving industry. Understanding user behaviour, demographics,
market fragmentation and privacy issues are important for the deployment of a successful mobile advertising strategy.


Mobile Advertising 2011-2016 provides a full breakdown of industry players, including advertisers, brands, ad agencies, ad networks,
ad enablers, network optimisers, platform vendors, search providers, content publishers, app developers, and operators. Our report
reveals how their roles, relationships and strategies fit into this complex ecosystem.


What is Unique about this Report'


Mobile Advertising 2011-2016 will enable the reader to identify the most profitable advertising opportunities in the mobile space and
understand the fundamentals of ad-based mobile media revenue models. Our report offers an overview of the technology,
recommendations on potential strategies and insight into regional and economic markets. Expert interviews with mobile marketing
specialists at Blyk, tyntec and Rhythm NewMedia will give you valuable insight about a fast changing and growing market.


Who needs to read this report'


' Mobile Operators - Understand how the market is likely to change over the next 5 years and identify strategies to ensure you can
compete with online players and device vendors.
' Content Publishers and Mobile App Developers - Discover opportunities that are available in the mobile advertising sector, and
identify new business models to grow your revenues.
' Technology and Platform Vendors - Gain in-depth market knowledge to develop and offer a fully managed mobile advertising



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                                           Page 1/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

solution to your customers.
' Ad Agencies - Increase your understanding of the mobile medium beyond SMS campaigns and ensure you have the right strategies
in place to benefit from the expected strong market growth in the coming years.
' Mobile Ad Networks and Network Optimisers - Learn ways to increase fill rates and ensure the availability of high quality mobile
advertising inventory on your network.
' Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile advertising
campaigns.


Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6




                                                                                                            Table of Content

Table of Contents


Executive Summary
E.1 The Rise of Mobile Advertising
E.2 Leveraging the Right Channels
E.3 A Complex Value Chain
E.4 Growth Opportunities Shaping the Industry


1. Introduction
1.1 The Global Advertising Industry
1.2 Breaking-Down Advertising by Media Type
1.3 Digital Media Advertising Driven by SMBs and Endemic Advertisers
1.4 Smart Device Growth to Drive the Mobile Services Market
1.5 Mobile Internet Attracts Advertising Revenues
1.6 Mobile Ad Formats
1.7 From Text to Rich Media Display
1.8 Adapting Mobile Advertising Strategies to User Habits
1.9 The Aim & Scope of the Report
1.10 Questions Answered by the Report
1.11 Structure of the Report
1.12 Methodology


2. Understanding Mobile Advertising Channels
2.1 SMS and MMS Marketing
2.1.1 Short Codes
2.1.2 Pull & Pull Messaging
2.1.3 An Uncontested Mobile Advertising Platform
2.2 Idle Screen
2.3 Location-Based Services: A Game Changer for Mobile Advertising
2.4 Location Based Advertising
2.5 Proximity Marketing
2.5.1 Bluetooth Marketing



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                                        Page 2/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

2.5.2 Mobile Barcodes
2.5.3 Near Field Communication
2.6 Mobile Coupons
2.7 The Mobile Web
2.8 Mobile Search
2.8.1 Mobile Search Leads to More Purchasing
2.8.2 MNOs & Portal Deals
2.9 Mobile Applications
2.9.1 Market Size by Additional In-App Billed Revenue
2.9.2 The Ad-Funded Model
2.9.3 Branded Apps
2.9.4 Mobile Media-Related Apps
2.9.5 Mobile Shopping & Commerce Related Apps
2.10 Advergaming
2.11 Mobile Video
2.11.1 How MNOs Might Slow Mobile Video Ad Growth
2.12 Mobile Music


3. Deploying a Successful Mobile Advertising Strategy
3.1 The Role of Analytics
3.1.1 Display Advertising Tiers
3.1.2 Mobile Ad Networks
3.1.2.1 Blind Networks
3.1.2.2 Premium Blind Networks
3.1.2.3 Premium Networks
3.2 Improving Mobile Search Engine Optimisation
3.3 Analytics, Data and Reach
3.4 Technical Challenges Exacerbated by a Fragmented Ecosystem
3.5 Overcoming the Dangers of Unauthorised Collection of Location Data
3.6 Building a Sustainable Strategy for MNOs
3.7 MNOs and Advertising
3.7.1 Turkcell
3.7.2 Orange & OpenX
3.7.3 AT&T and Pinger
3.7.4 Mobixell Network Solutions
3.7.5 MNO Joint Ventures
3.7.6 Partnerships with OTT Content & Service Providers
3.8 Choosing the Right Mobile Marketing and Advertising Solution


4. The Mobile Advertising & Marketing Ecosystem
4.1 OEMs & OTT Content and Service Providers
4.1.1 Google
4.1.1.1 Mobile Search Advertising with AdWords
4.1.1.2 Click-to-Call and Call Metrics
4.1.1.3 Mobile Ad Sitelinks
4.1.1.4 Hyperlocal Distance Information with Location Extensions
4.1.1.5 The AdMob Network
4.1.1.6 AdSense and AdMob Integration for Mobile Content



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 3/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

4.1.1.7 DoubleClick in Mobile
4.1.2 Apple
4.1.2.1 iAd Network
4.1.2.2 How Successful is the iAd Network'
4.1.3 Yahoo!
4.1.4 Microsoft
4.2 Mobile Advertising Agencies
4.2.1 Clanmo
4.2.2 Sponge
4.2.3 Mobile Dreams Factory
4.2.4 Phonevalley
4.2.5 Hungama Mobile
4.2.6 Grupo.Mobi
4.2.7 The Success of Niche Mobile Ad Agencies
4.3 Mobile Advertising Networks
4.3.1 BuzzCity
4.3.2 Hands
4.3.3 InMobi
4.3.4 Jumptap
4.3.5 Millennial Media
4.3.6 Mobile Theory
4.3.7 Comparison Table of Mobile Ad Networks
4.4 Mobile Ad Exchange Servers
4.4.1 JiWire
4.4.2 Velti - mGage & MobClix
4.4.3 Nexage
4.4.4 Rhythm NewMedia - Excerpt Interview
4.4.4.1 Key Trends in Mobile Advertising
4.4.4.2 Obstacles for Mobile Video Advertising
4.4.4.3 Rhythm NewMedia Key Strengths
4.4.5 Smaato
4.4.6 Comparison Table of Mobile Ad Exchanges
4.5 Mobile Ad Platforms
4.5.1 Amobee
4.5.2 Guohe Ad
4.5.3 Mobilera
4.5.4 Navteq Media
4.6 Mobile Ad Based Business Models and Services
4.6.1 Ad-Pod
4.6.2 Celltick Technologies
4.6.3 Mobile Posse
4.6.4 tyntec- Excerpt Interview
4.6.4.1 Key Trends in Mobile Advertising
4.6.4.2 Technological Developments
4.6.4.3 Issues Facing Mobile Advertising
4.6.4.4 Future Growth
4.6.4.5 tyntec Services & Product Overview
4.6.4.6 tyntec Competitive Advantage



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 4/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

4.6.4.7 tyntec Growth Prospects
4.6.5 Blyk - Excerpt Interview
4.6.5.1 Key Trends in Mobile Advertising
4.6.5.2 Technological Developments
4.6.5.3 Issues Facing Mobile Advertising
4.6.5.4 Future Growth
4.6.5.5 Blyk Services & Product Overview
4.6.5.6 Blyk Competitive Advantage
4.6.5.7 Blyk Growth Prospects
4.6.6 Comparison Table of Mobile Ad Based Business Models and Services


5. Leading Regional Markets
5.1 The United States - Country Analysis
5.2 Dynamic Growth in BRIC Countries
5.2.1 Brazil
5.2.2 Russia
5.2.3 India
5.2.4 China
5.3 Asia-Pacific - Regional Analysis
5.3.1 The Domination of South-East Asia
5.3.2 Beyond Japan and South Korea
5.4 The European 5: UK, Italy, France, Germany & Spain
5.5 Africa & The Middle East - Regional Analysis
5.5.1 Delivering Mobile Advertising to a Growing African Market
5.5.2 New Markets Opened By the Arab Spring Revolutions
5.5.3 A Prosperous But Closed Market in the Middle East
5.6 Chapter Conclusions


6. Conclusions
6.1 Mobile Marketing Industry Analysis
6.2 Mobile Advertising Channels and Formats: Apps vs. Internet
6.2.1 Banking On Apps
6.2.2 Will Pure Mobile Internet Play Trump Apps in the Long Run'
6.3 Monetising Opportunities will Drive Mobile Advertising Revenue
6.4 Mobile Marketing and Advertising Future Trends
6.5 Recommendations For MNOs
6.5.1 Challenge OTT Service & Content Providers
6.5.2 Apply Best Practices to Mobile Advertising
6.5.3 Use the Position in the Value Chain to Your Advantage
6.5.4 Capitalise on Data Floe through Your Network
6.6 Key Findings of the Report


7. Glossary


Appendix A
About visiongain


Appendix B



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 5/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Visiongain report evaluation form


List of Tables


Table 1.1 Global Advertising Market CAGR 2010 - 2016
Table 1.2 CAGR Forecast by Medium 2011 - 2016
Table 1.3 Mobile Advertising CAGR Forecast by Region 2011 - 2016
Table 1.4 Rich Media Mobile Advertising Units
Table 1.5 Mobile User Marketing Trends 2011
Table 2.1 SMS & MMS Advertising Units
Table 2.2 Mobile behaviour in the US, EU5 (UK, Germany, France, Spain and Italy) and Japan - October, November, December 2010
Table 2.3 Consumer Survey on Mobile Search March 2011
Table 2.4 US Search Engine Carrier Alliances 2011
Table 2.5 UK & US Page Views from Search Portals 2011
Table 2.6 In-App Display Advertising Units
Table 2.7 Mobile Video and TV Advertising Unit Definitions
Table 3.1 Mobile Advertising Glossary
Table 3.2 Mobile vs. Desktop Searches Affecting SEO
Table 3.3 Analytics, Data & Reach of Mobile & Internet Players
Table 4.1 Yahoo Mobile Ad Formats
Table 4.2 Mobile Advertising Agencies
Table 4.3 Clanmo Services and Platforms
Table 4.4 Mobile Ad Networks
Table 4.5 Ad Network Comparison Table
Table 4.6 Mobile Ad Exchange Servers & Optimisation Platforms
Table 4.7 Comparison of Mobile Ad Exchanges
Table 4.8 Mobile Advertising Platforms
Table 4.9 Ad Based Business Models and Services
Table 4.10 Comparison of Mobile Ad Based Business Models and Services
Table 5.1 BRIC Mobile Advertising Market Forecast CAGR 2011 - 2016
Table 5.2 Key Mobile Advertising Players in Brazil 2011
Table 5.3 Key Mobile Advertising Players in Russia 2011
Table 5.4 Key Mobile Advertising Players in India 2011
Table 5.5 Key Mobile Advertising Players in China 2011
Table 5.6 Key Mobile Advertising Players in Japan, Korea and Australia 2011
Table 5.7 EU5 Mobile Advertising Market Forecast CAGR 2011 - 2016
Table 5.8 Key Mobile Advertising Players in EU5 2011
Table 5.9 Middle East & Africa Mobile Advertising Market Forecast CAGR 2011 - 2016
Table 5.10 Key Mobile Advertising Players in Africa & The Middle East 2011
Table 6.1 SWOT Analysis of the Mobile Advertising Market 2011


List of Charts


Chart 1.1 Global Advertising Market Forecast 2010 - 2016
Chart 1.2 Global Advertising Market Forecast by Medium 2011 - 2016
Chart 1.3 Global Advertising Market Share Forecast by Medium 2011 & 2016
Chart 1.4 Mobile Penetration and Internet Access Worldwide and by Market 2010
Chart 1.5 Global Smartphone, PC & Tablet Shipments 2005 - 2016



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                              Page 6/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Chart 1.6 Projected Mobile Advertising Revenues 2011 - 2016
Chart 1.7 Global Mobile Advertising Market Share & Revenues by Type 2011
Chart 2.1 Global Location Based Advertising Revenues 2011 - 2016
Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016
Chart 2.3 Mobile Search Market Share by Region 2011
Chart 2.4 Global Mobile App Market Size by Download 2011 - 2016
Chart 2.5 Advertising Revenue vs. In-App Purchases Revenue 2011 - 2016
Chart 2.6 Advertising Spend on In-app Adverts 2010 - 2016
Chart 2.7 Mobile Gaming Advertising Revenue 2011 - 2016
Chart 3.1 Ad Networks CPC - Monthly Impressions 2009 & 2010
Chart 4.1 US Mobile Advertising Market Share 2011
Chart 4.2 Mobile Operating System Click Through Rates on Jumptap Network 2011
Chart 5.1 Projected US Mobile Advertising Revenues 2011 - 2016
Chart 5.2 BRIC Mobile Advertising Market Forecast 2011 - 2016
Chart 5.3 EU5 Mobile Advertising Market Forecast 2011 - 2016
Chart 5.4 Middle East & Africa Mobile Advertising Market Forecast 2011 - 2016
Chart 5.5 Mobile Advertising Market Share 2011 & 2016


List of Figures


Figure 1.1 Major Types of Advertising
Figure 2.1 Idle Screen Advertising
Figure 2.2 Location Based Advertising
Figure 2.3 Mobile Barcodes
Figure 2.4 NFC & Mobile Wallet
Figure 2.5 Mobile Coupons
Figure 2.6 Mobile Websites
Figure 2.7 Google Consumer Survey - Where Smartphone is Used
Figure 2.8 Google Consumer Survey - Types of Mobile Ads Notices
Figure 3.1 Display Advertising Tiers
Figure 3.2 Analytics, Information Quality and Reach
Figure 3.3 Turkcell Mobile Marketing Products
Figure 3.4 Mobixell Ad-It
Figure 4.1 Mobile Advertising Value Chain
Figure 4.2 Google Mobile Ads Solutions
Figure 4.3 Google Click-to-Call Feature
Figure 4.4 Google Hyperlocal Advertising
Figure 4.5 AdMob Display Formats
Figure 4.6 AdSense on Mobile
Figure 4.7 Campbell's Soup iAd
Figure 4.8 iAd Page Template
Figure 4.9 Hugo Boss mCampaign
Figure 4.10 Nissan Jukepainting App
Figure 4.11 BuzzCity Ads Served August 2011
Figure 4.12 BuzzCity Campaign Data for India 2011 - Handset OS & Channel
Figure 4.13 InMobi Impression Volume & Composition and Global OS Share July 2011
Figure 4.14 Millennial Media Top Manufacturers Share by Impressions - July 2011
Figure 4.15 JiWire Compass Ads Screen Shot



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 7/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Figure 4.16 Rhythm NewMedia Video Ad Formats
Figure 4.17 Smaato SOMA Overview
Figure 4.18 Navteq Media Solutions LPA Screenshot
Figure 4.19 Ad-pods Media Formats
Figure 5.1 Survey Advertising and Promotion Sender in Brazil 2011
Figure 6.1 Benefits of Apps for Mobile Marketing


Companies Listed


01design
12snap
2dayuk
2ergo
3C Interactive
3rdspace
3rdVine
4INFO
4th Screen
58
5ml
5th Finger
Acceleration Media
AccuraCast
AdCell
AdChina
Adfonic
Adfortel
Adinfuse
Ad.IQ
AdiQuity
Adnetik
Adnib
AdMarvel
AdMob
Admoda
AdPods
Adsmedia
Advine
Adways
AdWhirl
Adultmoda
Aepona
Aerodeon
AgenciaClick
Aggregato Mobile
AIS
AirAD
Airtel



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 8/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Ameba
Amobee
Ansible
AOL
Apple
Appsavvy
Asatsu
AT&T
Bartle Bogle Hegarty
Bascule
Blismobile
BlueCity
Bluepod
Blyk
Beecell
Beeline
Big Mobile
Bing
BLIP Systems
Boku
Branchmaps
BrandMobile
Brandsh
BSNL
Buongiorno
BuzzCity
Byte Mobile
CA Mobile
Carat
Cardboard Fish
Cauly
Casee
Catchwind
Cell C
Cellempower
Celltick Technologies
Changing Worlds
China Mobile
China Telecom
China Unicom
Clanmo
Claro
Clickatell
Comverse
Contnet
Ctrip
Customline
Cytech



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 9/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

D2C Shanghai
D2 Communications
DAC
DealBoss
Dianping
DIDMO
DoubleClick
Du
Etisalat
F.biz
Fetch Media
Flagship
Flytxt
Friendticker
Futurlink
Ganji
GigaFone
GlamMobile
Goldspot
Google
Grapevine
Greystripe
Grupo Mobi
GuoheAd
Habari Media
Hakuhodo
Hands
Hanzo
Hungama Mobile
Hunt Mobile
iAd
Idea
i-digital
iLoop mobile
Impact Mobile
Incentivated
InMobi
innerActive
Insemo
Intigral
iptune
JiWire
Jubaloo
Julu
Jumptap
Kickanotch
KDDI
Kiip



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 10/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Koubei
KT
KT-mhows
LDMobile
LG Uplus
Madhouse
Mad Mobile
MADS
Madvertise
Mango Mobile
mBlox
MediaBurst
Medialets
Mediba
MegaFon
mGage
Microsoft
Millennial Media
miSpot
mNet
MobageTown
MobClix
Mobext
MobGold
Mobile2win
Mobile Ads
Mobile Bus
Mobile Content Networks
Mobile Direct
Mobile Dreams Factory
Mobile Foxtel
Mobile Gree
Mobile Interactive Group
MobileIQ
Mobile One2One
Mobile People
Mobilera
MobileStorm
Mobile Theory
Mobile-worx
MobiAdz
Mobibase
Mobilians
Mobimasta
MobiMoney
MobiSolv
Mobitrans
Mobixell



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 11/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Moblin
Mojiva
Motricity
Movidilo
Movistar
MT2
MTG
MTN
MTS
MyScreen
MXit
Navteq Media
Neomobile
Netsize
NetworkPlay
Nexage
Next Media
Nobot
Nokia
Noqoush
NTT Docomo
O2
Ogilvy & Mather
Oi
OM interactive
Oorja
Open Market
Open Mobile
OpenX
Optus
Orange
Out There Media
Overture
Phonevalley
Pinger
Plastic Mobile
PlayHaven
Playphone
PMG Group
Pocket Affiliate
Pocket Match
Puca
Purple Cow
Qanawat
RedeMobi
Reliance
RIM
Rostelecom



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 12/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Rhythm NewMedia
Ruxter
Saudi Telecom
SapientNitro
Sendandsee
SingTell
SK Telecom
Smaato
Smart Adserv
SMSJock
Sofiyalis
SoftBank Mobile
Somo
Soprano
Spin3
Sponge
Spot On
Sprint
sQunar
Starfish Mobile
Stop N Text
StreamSMS
Swisscom
Tapjoy
Tap Tap
Tata
Telefonica
Telogic
Telstra
TextMarketer
The Dealer
The Hyperfactory
Third Screen Media
Three
TigerSpike
TIM
T-Mobile
TMS Factory
Transpera
Trigger
Turkcell
Two Bulls
txtNation
tyntec
UltraSuperNew
Unkasoft
Uplus Ad
Upstream



Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 13/16
Find Industry reports, Company profiles
ReportLinker                                                                     and Market Statistics
                                              >> Get this Report Now by email!

Vdopia
Velti
Verizon
Vidiemme
Vivo
Vodacom
Vodafone
Vserv
WAPStart
Waymedia
We Love Mobile
WiAd
Widespace
Wind
Wooboo
Yahoo
Yandex
YOC
Yoigo
Youmi
Xiam
Zain
Zapme
Zed
Zestadz




Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                     Page 14/16
Find Industry reports, Company profiles
ReportLinker                                                                              and Market Statistics
                                              >> Get this Report Now by email!
              Fax Order Form
              To place an order via fax simply print this form, fill in the information below and fax the completed form to:
                           Europe, Middle East and Africa : + 33 4 37 37 15 56
                           Asia, Oceania and America : + 1 (805) 617 17 93
              If you have any questions please visit http://www.reportlinker.com/notify/contact


              Order Information
              Please verify that the product information is correct and select the format(s) you require.

                    Mobile Advertising 2011-2016: Industry Outlook Report




              Product Formats
              Please select the product formats and the quantity you require.

                                      1 User License--USD 2 830.40               Quantity: _____



                                      Department License--USD 4 995.25           Quantity: _____



                                      Site License--USD 8 325.90                 Quantity: _____



                                      Corporate License--USD 11 656.55           Quantity: _____




              Contact Information
              Please enter all the information below in BLOCK CAPITALS


              Title:                    Mr                       Mrs      Dr               Miss             Ms                 Prof

              First Name:                    _____________________________ Last Name: __________________________________

              Email Address:               __________________________________________________________________________

              Job Title:                   __________________________________________________________________________

              Organization:                __________________________________________________________________________

              Address:                     __________________________________________________________________________

              City:                        __________________________________________________________________________

              Postal / Zip Code:             __________________________________________________________________________

              Country:                     __________________________________________________________________________

              Phone Number:                __________________________________________________________________________

              Fax Number:                  __________________________________________________________________________




Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                                               Page 15/16
Find Industry reports, Company profiles
ReportLinker                                                                                        and Market Statistics
                                              >> Get this Report Now by email!
              Payment Information
              Please indicate the payment method, you would like to use by selecting the appropriate box.




                     Payment by credit card                        Card Number: ______________________________________________


                                                                   Expiry Date     __________ / _________


                                                                   CVV Number _____________________


                                                                   Card Type (ex: Visa, Amex…) _________________________________




                     Payment by wire transfer                      Crédit Mutuel
                                                                   RIB : 10278 07314 00020257701 89
                                                                   BIC : CMCIFR2A
                                                                   IBAN : FR76 1027 8073 1400 0202 5770 189




                      Payment by check                             UBIQUICK SAS
                                                                   16 rue Grenette – 69002 LYON, FRANCE




                                   Customer signature:

                                    




              Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
              http://www.reportlinker.com/index/terms




                                                                      Please fax this form to:

                                                       Europe, Middle East and Africa : + 33 4 37 37 15 56

                                                          Asia, Oceania and America : + 1 (805) 617 17 93




Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare)                                                            Page 16/16

More Related Content

More from ReportLinker.com

Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...ReportLinker.com
 
Global Electric Resistance Welded Pipes Industry
Global Electric Resistance Welded Pipes IndustryGlobal Electric Resistance Welded Pipes Industry
Global Electric Resistance Welded Pipes IndustryReportLinker.com
 
Global Wireless Gaming Industry
Global Wireless Gaming IndustryGlobal Wireless Gaming Industry
Global Wireless Gaming IndustryReportLinker.com
 
Hyperalgesia Global Clinical Trials Review, H1, 2013
Hyperalgesia Global Clinical Trials Review, H1, 2013Hyperalgesia Global Clinical Trials Review, H1, 2013
Hyperalgesia Global Clinical Trials Review, H1, 2013ReportLinker.com
 
Genital Herpes Global Clinical Trials Review, H1, 2013
Genital Herpes Global Clinical Trials Review, H1, 2013Genital Herpes Global Clinical Trials Review, H1, 2013
Genital Herpes Global Clinical Trials Review, H1, 2013ReportLinker.com
 
The Future of Direct Communications Technologies and Proximity-based Applicat...
The Future of Direct Communications Technologies and Proximity-based Applicat...The Future of Direct Communications Technologies and Proximity-based Applicat...
The Future of Direct Communications Technologies and Proximity-based Applicat...ReportLinker.com
 
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...Competing in the European Molecular Diagnostics Market: France, Germany, Ital...
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...ReportLinker.com
 
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...ReportLinker.com
 
Bradycardia Global Clinical Trials Review, H1, 2013
Bradycardia Global Clinical Trials Review, H1, 2013Bradycardia Global Clinical Trials Review, H1, 2013
Bradycardia Global Clinical Trials Review, H1, 2013ReportLinker.com
 
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013ReportLinker.com
 
China iron ore mining industry, 2013
China iron ore mining industry, 2013China iron ore mining industry, 2013
China iron ore mining industry, 2013ReportLinker.com
 
Global Renewable Energy Report
Global Renewable Energy ReportGlobal Renewable Energy Report
Global Renewable Energy ReportReportLinker.com
 

More from ReportLinker.com (20)

Samsung customer loyalty
Samsung customer loyaltySamsung customer loyalty
Samsung customer loyalty
 
Project Caf
Project CafProject Caf
Project Caf
 
Project Caf
Project CafProject Caf
Project Caf
 
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...
Wireless Infrastructure: Market Shares, Strategies, and Forecasts, Worldwide,...
 
 
 
Thisisatest
ThisisatestThisisatest
Thisisatest
 
Global Electric Resistance Welded Pipes Industry
Global Electric Resistance Welded Pipes IndustryGlobal Electric Resistance Welded Pipes Industry
Global Electric Resistance Welded Pipes Industry
 
Global Wireless Gaming Industry
Global Wireless Gaming IndustryGlobal Wireless Gaming Industry
Global Wireless Gaming Industry
 
Hyperalgesia Global Clinical Trials Review, H1, 2013
Hyperalgesia Global Clinical Trials Review, H1, 2013Hyperalgesia Global Clinical Trials Review, H1, 2013
Hyperalgesia Global Clinical Trials Review, H1, 2013
 
Genital Herpes Global Clinical Trials Review, H1, 2013
Genital Herpes Global Clinical Trials Review, H1, 2013Genital Herpes Global Clinical Trials Review, H1, 2013
Genital Herpes Global Clinical Trials Review, H1, 2013
 
The Future of Direct Communications Technologies and Proximity-based Applicat...
The Future of Direct Communications Technologies and Proximity-based Applicat...The Future of Direct Communications Technologies and Proximity-based Applicat...
The Future of Direct Communications Technologies and Proximity-based Applicat...
 
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...Competing in the European Molecular Diagnostics Market: France, Germany, Ital...
Competing in the European Molecular Diagnostics Market: France, Germany, Ital...
 
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...
Competing in the European Clinical Chemistry and Immunodiagnostic Markets: Fr...
 
Bradycardia Global Clinical Trials Review, H1, 2013
Bradycardia Global Clinical Trials Review, H1, 2013Bradycardia Global Clinical Trials Review, H1, 2013
Bradycardia Global Clinical Trials Review, H1, 2013
 
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013
Acid Indigestion / Heartburn/ Pyrosis Global Clinical Trials Review, H1, 2013
 
China iron ore mining industry, 2013
China iron ore mining industry, 2013China iron ore mining industry, 2013
China iron ore mining industry, 2013
 
World Biomass Report
World Biomass ReportWorld Biomass Report
World Biomass Report
 
World Biofuels Report
World Biofuels ReportWorld Biofuels Report
World Biofuels Report
 
Global Renewable Energy Report
Global Renewable Energy ReportGlobal Renewable Energy Report
Global Renewable Energy Report
 

Mobile Advertising 2011-2016: Industry Outlook Report

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Mobile Advertising 2011-2016: Industry Outlook Report Published on September 2011 Report Summary Mobile Advertising Set to Soar Are mobiles becoming an essential platform for advertisers' Our new report offers research into the new trends in advertising and their increasing focus on mobiles. The industry is currently exploring different options: from SMS marketing to branded apps, through to mobile video and augmented reality. This expanding market is presenting a number of lucrative opportunities which are not yet being exploited to their full potential. The phenomenal growth in mobile phones, and especially in smart devices, is expanding the realm of advertising into a highly dynamic and personal mobile domain. We believe that global mobile advertising revenues will more than triple over the next five years, reaching $16.85 billion USD by 2016, and showing the fastest growth of all advertising mediums. As the market is set to grow exponentially in the near future, now is the time for advertisers to take advantage of this currently undermined mobile platform. A Complex Value Chain Our latest report on mobile advertising provides a detailed analysis of the various marketing techniques available via mobile devices. We review the different advertising formats and channels, and provide information regarding analytics tools and search engine optimisation. The report also assesses the viability of the mobile advertising ecosystem. We analyse the profiles of the value chain players, highlighting the opportunities and challenges they face in a rapidly evolving industry. Understanding user behaviour, demographics, market fragmentation and privacy issues are important for the deployment of a successful mobile advertising strategy. Mobile Advertising 2011-2016 provides a full breakdown of industry players, including advertisers, brands, ad agencies, ad networks, ad enablers, network optimisers, platform vendors, search providers, content publishers, app developers, and operators. Our report reveals how their roles, relationships and strategies fit into this complex ecosystem. What is Unique about this Report' Mobile Advertising 2011-2016 will enable the reader to identify the most profitable advertising opportunities in the mobile space and understand the fundamentals of ad-based mobile media revenue models. Our report offers an overview of the technology, recommendations on potential strategies and insight into regional and economic markets. Expert interviews with mobile marketing specialists at Blyk, tyntec and Rhythm NewMedia will give you valuable insight about a fast changing and growing market. Who needs to read this report' ' Mobile Operators - Understand how the market is likely to change over the next 5 years and identify strategies to ensure you can compete with online players and device vendors. ' Content Publishers and Mobile App Developers - Discover opportunities that are available in the mobile advertising sector, and identify new business models to grow your revenues. ' Technology and Platform Vendors - Gain in-depth market knowledge to develop and offer a fully managed mobile advertising Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 1/16
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! solution to your customers. ' Ad Agencies - Increase your understanding of the mobile medium beyond SMS campaigns and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years. ' Mobile Ad Networks and Network Optimisers - Learn ways to increase fill rates and ensure the availability of high quality mobile advertising inventory on your network. ' Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile advertising campaigns. Visiongain is a trading partner with the US Federal Government CCR Ref number: KD4R6 Table of Content Table of Contents Executive Summary E.1 The Rise of Mobile Advertising E.2 Leveraging the Right Channels E.3 A Complex Value Chain E.4 Growth Opportunities Shaping the Industry 1. Introduction 1.1 The Global Advertising Industry 1.2 Breaking-Down Advertising by Media Type 1.3 Digital Media Advertising Driven by SMBs and Endemic Advertisers 1.4 Smart Device Growth to Drive the Mobile Services Market 1.5 Mobile Internet Attracts Advertising Revenues 1.6 Mobile Ad Formats 1.7 From Text to Rich Media Display 1.8 Adapting Mobile Advertising Strategies to User Habits 1.9 The Aim & Scope of the Report 1.10 Questions Answered by the Report 1.11 Structure of the Report 1.12 Methodology 2. Understanding Mobile Advertising Channels 2.1 SMS and MMS Marketing 2.1.1 Short Codes 2.1.2 Pull & Pull Messaging 2.1.3 An Uncontested Mobile Advertising Platform 2.2 Idle Screen 2.3 Location-Based Services: A Game Changer for Mobile Advertising 2.4 Location Based Advertising 2.5 Proximity Marketing 2.5.1 Bluetooth Marketing Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 2/16
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! 2.5.2 Mobile Barcodes 2.5.3 Near Field Communication 2.6 Mobile Coupons 2.7 The Mobile Web 2.8 Mobile Search 2.8.1 Mobile Search Leads to More Purchasing 2.8.2 MNOs & Portal Deals 2.9 Mobile Applications 2.9.1 Market Size by Additional In-App Billed Revenue 2.9.2 The Ad-Funded Model 2.9.3 Branded Apps 2.9.4 Mobile Media-Related Apps 2.9.5 Mobile Shopping & Commerce Related Apps 2.10 Advergaming 2.11 Mobile Video 2.11.1 How MNOs Might Slow Mobile Video Ad Growth 2.12 Mobile Music 3. Deploying a Successful Mobile Advertising Strategy 3.1 The Role of Analytics 3.1.1 Display Advertising Tiers 3.1.2 Mobile Ad Networks 3.1.2.1 Blind Networks 3.1.2.2 Premium Blind Networks 3.1.2.3 Premium Networks 3.2 Improving Mobile Search Engine Optimisation 3.3 Analytics, Data and Reach 3.4 Technical Challenges Exacerbated by a Fragmented Ecosystem 3.5 Overcoming the Dangers of Unauthorised Collection of Location Data 3.6 Building a Sustainable Strategy for MNOs 3.7 MNOs and Advertising 3.7.1 Turkcell 3.7.2 Orange & OpenX 3.7.3 AT&T and Pinger 3.7.4 Mobixell Network Solutions 3.7.5 MNO Joint Ventures 3.7.6 Partnerships with OTT Content & Service Providers 3.8 Choosing the Right Mobile Marketing and Advertising Solution 4. The Mobile Advertising & Marketing Ecosystem 4.1 OEMs & OTT Content and Service Providers 4.1.1 Google 4.1.1.1 Mobile Search Advertising with AdWords 4.1.1.2 Click-to-Call and Call Metrics 4.1.1.3 Mobile Ad Sitelinks 4.1.1.4 Hyperlocal Distance Information with Location Extensions 4.1.1.5 The AdMob Network 4.1.1.6 AdSense and AdMob Integration for Mobile Content Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 3/16
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! 4.1.1.7 DoubleClick in Mobile 4.1.2 Apple 4.1.2.1 iAd Network 4.1.2.2 How Successful is the iAd Network' 4.1.3 Yahoo! 4.1.4 Microsoft 4.2 Mobile Advertising Agencies 4.2.1 Clanmo 4.2.2 Sponge 4.2.3 Mobile Dreams Factory 4.2.4 Phonevalley 4.2.5 Hungama Mobile 4.2.6 Grupo.Mobi 4.2.7 The Success of Niche Mobile Ad Agencies 4.3 Mobile Advertising Networks 4.3.1 BuzzCity 4.3.2 Hands 4.3.3 InMobi 4.3.4 Jumptap 4.3.5 Millennial Media 4.3.6 Mobile Theory 4.3.7 Comparison Table of Mobile Ad Networks 4.4 Mobile Ad Exchange Servers 4.4.1 JiWire 4.4.2 Velti - mGage & MobClix 4.4.3 Nexage 4.4.4 Rhythm NewMedia - Excerpt Interview 4.4.4.1 Key Trends in Mobile Advertising 4.4.4.2 Obstacles for Mobile Video Advertising 4.4.4.3 Rhythm NewMedia Key Strengths 4.4.5 Smaato 4.4.6 Comparison Table of Mobile Ad Exchanges 4.5 Mobile Ad Platforms 4.5.1 Amobee 4.5.2 Guohe Ad 4.5.3 Mobilera 4.5.4 Navteq Media 4.6 Mobile Ad Based Business Models and Services 4.6.1 Ad-Pod 4.6.2 Celltick Technologies 4.6.3 Mobile Posse 4.6.4 tyntec- Excerpt Interview 4.6.4.1 Key Trends in Mobile Advertising 4.6.4.2 Technological Developments 4.6.4.3 Issues Facing Mobile Advertising 4.6.4.4 Future Growth 4.6.4.5 tyntec Services & Product Overview 4.6.4.6 tyntec Competitive Advantage Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 4/16
  • 5. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! 4.6.4.7 tyntec Growth Prospects 4.6.5 Blyk - Excerpt Interview 4.6.5.1 Key Trends in Mobile Advertising 4.6.5.2 Technological Developments 4.6.5.3 Issues Facing Mobile Advertising 4.6.5.4 Future Growth 4.6.5.5 Blyk Services & Product Overview 4.6.5.6 Blyk Competitive Advantage 4.6.5.7 Blyk Growth Prospects 4.6.6 Comparison Table of Mobile Ad Based Business Models and Services 5. Leading Regional Markets 5.1 The United States - Country Analysis 5.2 Dynamic Growth in BRIC Countries 5.2.1 Brazil 5.2.2 Russia 5.2.3 India 5.2.4 China 5.3 Asia-Pacific - Regional Analysis 5.3.1 The Domination of South-East Asia 5.3.2 Beyond Japan and South Korea 5.4 The European 5: UK, Italy, France, Germany & Spain 5.5 Africa & The Middle East - Regional Analysis 5.5.1 Delivering Mobile Advertising to a Growing African Market 5.5.2 New Markets Opened By the Arab Spring Revolutions 5.5.3 A Prosperous But Closed Market in the Middle East 5.6 Chapter Conclusions 6. Conclusions 6.1 Mobile Marketing Industry Analysis 6.2 Mobile Advertising Channels and Formats: Apps vs. Internet 6.2.1 Banking On Apps 6.2.2 Will Pure Mobile Internet Play Trump Apps in the Long Run' 6.3 Monetising Opportunities will Drive Mobile Advertising Revenue 6.4 Mobile Marketing and Advertising Future Trends 6.5 Recommendations For MNOs 6.5.1 Challenge OTT Service & Content Providers 6.5.2 Apply Best Practices to Mobile Advertising 6.5.3 Use the Position in the Value Chain to Your Advantage 6.5.4 Capitalise on Data Floe through Your Network 6.6 Key Findings of the Report 7. Glossary Appendix A About visiongain Appendix B Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 5/16
  • 6. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Visiongain report evaluation form List of Tables Table 1.1 Global Advertising Market CAGR 2010 - 2016 Table 1.2 CAGR Forecast by Medium 2011 - 2016 Table 1.3 Mobile Advertising CAGR Forecast by Region 2011 - 2016 Table 1.4 Rich Media Mobile Advertising Units Table 1.5 Mobile User Marketing Trends 2011 Table 2.1 SMS & MMS Advertising Units Table 2.2 Mobile behaviour in the US, EU5 (UK, Germany, France, Spain and Italy) and Japan - October, November, December 2010 Table 2.3 Consumer Survey on Mobile Search March 2011 Table 2.4 US Search Engine Carrier Alliances 2011 Table 2.5 UK & US Page Views from Search Portals 2011 Table 2.6 In-App Display Advertising Units Table 2.7 Mobile Video and TV Advertising Unit Definitions Table 3.1 Mobile Advertising Glossary Table 3.2 Mobile vs. Desktop Searches Affecting SEO Table 3.3 Analytics, Data & Reach of Mobile & Internet Players Table 4.1 Yahoo Mobile Ad Formats Table 4.2 Mobile Advertising Agencies Table 4.3 Clanmo Services and Platforms Table 4.4 Mobile Ad Networks Table 4.5 Ad Network Comparison Table Table 4.6 Mobile Ad Exchange Servers & Optimisation Platforms Table 4.7 Comparison of Mobile Ad Exchanges Table 4.8 Mobile Advertising Platforms Table 4.9 Ad Based Business Models and Services Table 4.10 Comparison of Mobile Ad Based Business Models and Services Table 5.1 BRIC Mobile Advertising Market Forecast CAGR 2011 - 2016 Table 5.2 Key Mobile Advertising Players in Brazil 2011 Table 5.3 Key Mobile Advertising Players in Russia 2011 Table 5.4 Key Mobile Advertising Players in India 2011 Table 5.5 Key Mobile Advertising Players in China 2011 Table 5.6 Key Mobile Advertising Players in Japan, Korea and Australia 2011 Table 5.7 EU5 Mobile Advertising Market Forecast CAGR 2011 - 2016 Table 5.8 Key Mobile Advertising Players in EU5 2011 Table 5.9 Middle East & Africa Mobile Advertising Market Forecast CAGR 2011 - 2016 Table 5.10 Key Mobile Advertising Players in Africa & The Middle East 2011 Table 6.1 SWOT Analysis of the Mobile Advertising Market 2011 List of Charts Chart 1.1 Global Advertising Market Forecast 2010 - 2016 Chart 1.2 Global Advertising Market Forecast by Medium 2011 - 2016 Chart 1.3 Global Advertising Market Share Forecast by Medium 2011 & 2016 Chart 1.4 Mobile Penetration and Internet Access Worldwide and by Market 2010 Chart 1.5 Global Smartphone, PC & Tablet Shipments 2005 - 2016 Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 6/16
  • 7. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Chart 1.6 Projected Mobile Advertising Revenues 2011 - 2016 Chart 1.7 Global Mobile Advertising Market Share & Revenues by Type 2011 Chart 2.1 Global Location Based Advertising Revenues 2011 - 2016 Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016 Chart 2.3 Mobile Search Market Share by Region 2011 Chart 2.4 Global Mobile App Market Size by Download 2011 - 2016 Chart 2.5 Advertising Revenue vs. In-App Purchases Revenue 2011 - 2016 Chart 2.6 Advertising Spend on In-app Adverts 2010 - 2016 Chart 2.7 Mobile Gaming Advertising Revenue 2011 - 2016 Chart 3.1 Ad Networks CPC - Monthly Impressions 2009 & 2010 Chart 4.1 US Mobile Advertising Market Share 2011 Chart 4.2 Mobile Operating System Click Through Rates on Jumptap Network 2011 Chart 5.1 Projected US Mobile Advertising Revenues 2011 - 2016 Chart 5.2 BRIC Mobile Advertising Market Forecast 2011 - 2016 Chart 5.3 EU5 Mobile Advertising Market Forecast 2011 - 2016 Chart 5.4 Middle East & Africa Mobile Advertising Market Forecast 2011 - 2016 Chart 5.5 Mobile Advertising Market Share 2011 & 2016 List of Figures Figure 1.1 Major Types of Advertising Figure 2.1 Idle Screen Advertising Figure 2.2 Location Based Advertising Figure 2.3 Mobile Barcodes Figure 2.4 NFC & Mobile Wallet Figure 2.5 Mobile Coupons Figure 2.6 Mobile Websites Figure 2.7 Google Consumer Survey - Where Smartphone is Used Figure 2.8 Google Consumer Survey - Types of Mobile Ads Notices Figure 3.1 Display Advertising Tiers Figure 3.2 Analytics, Information Quality and Reach Figure 3.3 Turkcell Mobile Marketing Products Figure 3.4 Mobixell Ad-It Figure 4.1 Mobile Advertising Value Chain Figure 4.2 Google Mobile Ads Solutions Figure 4.3 Google Click-to-Call Feature Figure 4.4 Google Hyperlocal Advertising Figure 4.5 AdMob Display Formats Figure 4.6 AdSense on Mobile Figure 4.7 Campbell's Soup iAd Figure 4.8 iAd Page Template Figure 4.9 Hugo Boss mCampaign Figure 4.10 Nissan Jukepainting App Figure 4.11 BuzzCity Ads Served August 2011 Figure 4.12 BuzzCity Campaign Data for India 2011 - Handset OS & Channel Figure 4.13 InMobi Impression Volume & Composition and Global OS Share July 2011 Figure 4.14 Millennial Media Top Manufacturers Share by Impressions - July 2011 Figure 4.15 JiWire Compass Ads Screen Shot Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 7/16
  • 8. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Figure 4.16 Rhythm NewMedia Video Ad Formats Figure 4.17 Smaato SOMA Overview Figure 4.18 Navteq Media Solutions LPA Screenshot Figure 4.19 Ad-pods Media Formats Figure 5.1 Survey Advertising and Promotion Sender in Brazil 2011 Figure 6.1 Benefits of Apps for Mobile Marketing Companies Listed 01design 12snap 2dayuk 2ergo 3C Interactive 3rdspace 3rdVine 4INFO 4th Screen 58 5ml 5th Finger Acceleration Media AccuraCast AdCell AdChina Adfonic Adfortel Adinfuse Ad.IQ AdiQuity Adnetik Adnib AdMarvel AdMob Admoda AdPods Adsmedia Advine Adways AdWhirl Adultmoda Aepona Aerodeon AgenciaClick Aggregato Mobile AIS AirAD Airtel Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 8/16
  • 9. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Ameba Amobee Ansible AOL Apple Appsavvy Asatsu AT&T Bartle Bogle Hegarty Bascule Blismobile BlueCity Bluepod Blyk Beecell Beeline Big Mobile Bing BLIP Systems Boku Branchmaps BrandMobile Brandsh BSNL Buongiorno BuzzCity Byte Mobile CA Mobile Carat Cardboard Fish Cauly Casee Catchwind Cell C Cellempower Celltick Technologies Changing Worlds China Mobile China Telecom China Unicom Clanmo Claro Clickatell Comverse Contnet Ctrip Customline Cytech Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 9/16
  • 10. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! D2C Shanghai D2 Communications DAC DealBoss Dianping DIDMO DoubleClick Du Etisalat F.biz Fetch Media Flagship Flytxt Friendticker Futurlink Ganji GigaFone GlamMobile Goldspot Google Grapevine Greystripe Grupo Mobi GuoheAd Habari Media Hakuhodo Hands Hanzo Hungama Mobile Hunt Mobile iAd Idea i-digital iLoop mobile Impact Mobile Incentivated InMobi innerActive Insemo Intigral iptune JiWire Jubaloo Julu Jumptap Kickanotch KDDI Kiip Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 10/16
  • 11. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Koubei KT KT-mhows LDMobile LG Uplus Madhouse Mad Mobile MADS Madvertise Mango Mobile mBlox MediaBurst Medialets Mediba MegaFon mGage Microsoft Millennial Media miSpot mNet MobageTown MobClix Mobext MobGold Mobile2win Mobile Ads Mobile Bus Mobile Content Networks Mobile Direct Mobile Dreams Factory Mobile Foxtel Mobile Gree Mobile Interactive Group MobileIQ Mobile One2One Mobile People Mobilera MobileStorm Mobile Theory Mobile-worx MobiAdz Mobibase Mobilians Mobimasta MobiMoney MobiSolv Mobitrans Mobixell Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 11/16
  • 12. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Moblin Mojiva Motricity Movidilo Movistar MT2 MTG MTN MTS MyScreen MXit Navteq Media Neomobile Netsize NetworkPlay Nexage Next Media Nobot Nokia Noqoush NTT Docomo O2 Ogilvy & Mather Oi OM interactive Oorja Open Market Open Mobile OpenX Optus Orange Out There Media Overture Phonevalley Pinger Plastic Mobile PlayHaven Playphone PMG Group Pocket Affiliate Pocket Match Puca Purple Cow Qanawat RedeMobi Reliance RIM Rostelecom Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 12/16
  • 13. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Rhythm NewMedia Ruxter Saudi Telecom SapientNitro Sendandsee SingTell SK Telecom Smaato Smart Adserv SMSJock Sofiyalis SoftBank Mobile Somo Soprano Spin3 Sponge Spot On Sprint sQunar Starfish Mobile Stop N Text StreamSMS Swisscom Tapjoy Tap Tap Tata Telefonica Telogic Telstra TextMarketer The Dealer The Hyperfactory Third Screen Media Three TigerSpike TIM T-Mobile TMS Factory Transpera Trigger Turkcell Two Bulls txtNation tyntec UltraSuperNew Unkasoft Uplus Ad Upstream Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 13/16
  • 14. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Vdopia Velti Verizon Vidiemme Vivo Vodacom Vodafone Vserv WAPStart Waymedia We Love Mobile WiAd Widespace Wind Wooboo Yahoo Yandex YOC Yoigo Youmi Xiam Zain Zapme Zed Zestadz Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 14/16
  • 15. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Mobile Advertising 2011-2016: Industry Outlook Report Product Formats Please select the product formats and the quantity you require. 1 User License--USD 2 830.40 Quantity: _____ Department License--USD 4 995.25 Quantity: _____ Site License--USD 8 325.90 Quantity: _____ Corporate License--USD 11 656.55 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 15/16
  • 16. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Mobile Advertising 2011-2016: Industry Outlook Report (From Slideshare) Page 16/16