Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!

2. Hi. I’m Mark W. Schaefer.
An author.
Blogger.
Marketing consultant.
College educator.

3. I’m here today
to talk to you about
the unexpected
power of Twitter.

4. Twitter can be an important part
of any content marketing strategy.

5. That might seem surprising, since
we are limited by what we can
accomplish with 140 characters.

6. That’s why I’m here today

7. to help you expand your view
of Twitter as an essential piece
of your content marketing strategy.

8. So here are 10 reasons why
Twitter is Content Marketing’s
Best Friend.

10. 1
Twitter offers the fastest
way to build an audience
of relevant followers
for your content.

11. Why? Because you can interact with the
right people for your business.

12. Even if they don’t follow you back.

13. Even if they don’t follow you back.
(You can’t do that on Facebook or LinkedIn.)

14. 2
There are so many ways
to find a relevant
audience
on Twitter.

15. Like Twello —
a sort of Yellow Pages
for Twitter.

16. Or Twitter Advanced Search
search.twitter.com/advanced

17. You can also find
25 Twitter search
strategies in my book
The Tao of Twitter.

18. 3
Smart interaction on
Twitter will lead people
to your content.

19. If you spend your time building
relationships on Twitter
If you spend your time
building relationships
on Twitter

20. people will (eventually) be
interested in the links you share.

21. That includes your own content!

23. 4
News breaks on Twitter.

24. I know.

25. But it’s true.

26. So if you’re looking to comment on
and share the newest ideas,
start on Twitter.

27. So if you’re looking to comment on
and share the newest ideas,
start on Twitter.
(Sorry, Ron.)

28. 5
You have access to the
web’s best teachers on
Twitter.

29. Educate yourself on Twitter.

30. Curate a list of the best thought
leaders in your industry.
https://twitter.com/markwschaefer/lists/adweek-marketing-top-50

31. Following that list will be an
unmatched resource.
https://twitter.com/markwschaefer/lists/adweek-marketing-top-50

32. Why?

33. Because not only are you
seeing their content but also
the important links they’re following.

34. 6
Your Twitter feed
provides
you with a steady stream
of content ideas.

35. Coming up with interesting
content to tweet every day…

36. can be a real BEAR.

37. Retweeting exceptional content
can help with that burden.

38. Ahh, that’s much more like it.

39. Retweeting content is also
a good way to build relationships.

40. After all…

41. Nothing says “I love you” on
Twitter like a RT now and then.

43. 7
Tweets are powerful
social proof on the web.

44. Here’s a simple example
of the power of social proof.

45. Let’s say you are searching
for advice on “how to grow tulips”.
Let’s say you are searching
for advice on “how to grow tulips”.

46. You find 2 blog posts.

47. One has been tweeted 5 times.

48. One has been tweeted 500 times.

49. Which one will you read?

50. That’s social proof!

51. The tweet actually
ignites the content!

52. 8
You can build an internal
network to help you
achieve social proof.

53. For example, I receive a weekly email from
a client with suggested tweets.

54. If some of them fit the content
I normally share, I’m happy
to spread quality ideas.

55. Are you activating your
employees and stakeholders
in your content plan?

56. 9
Twitter has SEO benefits.

57. Google acknowledges and rewards the
validation that comes through social sharing.

58. And why wouldn’t they?

59. Content that spreads through Twitter is a sign
you’re doing something good at your place!

60. 10
Twitter advertising can
help ignite your content.

61. If you’ve exhausted organic
ways to ignite your content, have
you
considered Twitter advertising?

62. It’s easy to use and you only pay
if someone engages with your Tweet.
https://business.twitter.com/ad-products
It’s easy to use and you only
pay if someone engages with
your Tweet.

63. So let’s recap why Twitter
is Content Marketing’s best friend.

64. Twitter can…
Ignite your content

65. Twitter can…
Ignite your content
Build your
relevant audience

66. Twitter can…
Ignite your content
Build your
relevant audience
Contribute new ideas

67. Twitter can…
Ignite your content
Build your
relevant audience
Contribute new ideas Provide rewards
from SEO, social proof
and promotions

68. Learn how Twitter
can change your
life and business!
It’s all in my book,
The Tao of Twitter.
Click here to Buy Now

69. Click a link and Say Hello online!
Content by @markwschaefer Design by @sarahsmason
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70. Credits
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Images
Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight Center
Crowd by Espen Sundve
Birds on a Wire #2 by Perry
Stack of thick encyclopedias against red background by Horia Varlan
Anchorman 2 photo by Apatow Productions & DreamWorks Pictures
University College by Fr Lawrence Lew, O.P.
Bear by Thomas Lefebvre (Unsplash)
Bear enjoying hot tub by Danny Barron
Heart on a string [50/365] by Alvin Trusty
Paper Hearts by Jenny Kaczorowski
Paul Oakenfold, Coachella 2013 -- Indio, CA
Tulips!! by keeva99
The Endeavor Lifts Off by Trey Ratcliff
iPhone on desk by Death to Stock
Trophies by Brad.K