If you are overwhelmed with hype, this primer may help.

1. Big Daddy
Digs
Big Data

2. Rise in amounts of data
+
Rise in computing power
+
Rise in storage
=
Rise of Big Data
Data RisingData Rising

3. Big Data RefersBig Data Refers
to:to:
“Things one can do at a
large scale
that cannot be done at a
smaller one.”

4. From some to all:
Church
State
Companies
Individuals
The Evolution ofThe Evolution of
Data DaddiesData Daddies

5. We turn EVERYTHING into data!
Our families: Ancestry.com
Our friends: Facebook
Our feelings: Twitter
Our careers: LinkedIn
Think geolocation apps
““Datification”Datification”

6. • JAIIT patented a car seat sensor that
measures 360 pressure points with
98% accuracy = digital glutius maximus
code unique to every human being.
• Apple was recently granted patent for
collecting blood oxygenation, heart rate
and body temperature data through its
audio ear buds.
““Datification”Datification”

7. Think IoT

8. Big Daddy SaysBig Daddy Says
“Data is the oil of
the information
economy baby”

9. Big Data’s BigBig Data’s Big
BangBang

10. ExpandingExpanding
UniverseUniverse
• In 2000, Sloan Digital Sky Survey in
New Mexico collected more data in its
first few weeks than had been amassed
in the entire history of astronomy. By
2010 more than 140 terabytes of
information.
• The Large Synaptic Survey Telescope in
Chile coming online in 2016 will acquire
that amount of data every 5 days.

11. Ever ExpandingEver Expanding
• The first decoded human genome in
2003 took scientists across the
globe a decade of intensive work to
sequence the 3 billion base pairs.
• In 2013 a single facility can sequence
that much DNA in a day.
• Can you dig that?

12. Embrace theEmbrace the
InfiniteInfinite
• Google produces more than 24 petabytes
of data per day (1000x more than all of
the printed data in the U.S. Library of
Congress).
• Facebook has over a billion users
interconnected through 100 billion
friendships. It’s users upload more than
10 million photos every hour.
• YouTube users upload more than an hour
of video every second

13. X-Ray EyesX-Ray Eyes

17. Big Daddy SaysBig Daddy Says
“The dictionary is
just a poem about
everything”

18. It Just “Is”It Just “Is”
Daddy-ODaddy-O

19. Big Daddy SaysBig Daddy Says
“Every data set
has some hidden
intrinsic value
man”

20. Poetry SlamPoetry Slam
Only about 5% of all
data is structured.
The rest is dirty.
Big data does dirty data

21. The possession of
knowledge which once
meant an understanding of
the past, is coming to mean
an ability to predict the
future.
Embrace the InfiniteEmbrace the Infinite

22. Big Data comes with Big Privacy Issues:
Gathering, storing reusing of our PII
data Secondary usages of data contrary
to primary purposes
Big data makes predictions about people
before they’ve acted = Data Dictatorship
Will probability trump actions?
Will probability trump Privacy?
RisksvilleRisksville

23. CongratulationsCongratulations
You’re Pregnant!You’re Pregnant!

24. Big Data’s Dark SideBig Data’s Dark Side
Big data facilitates big
surveillance

25. Big Bottom LineBig Bottom Line
• Big data is impossible to
sanitise
• Big Data = Personal Sensitive
Identifiable Information
(PSII)
• PSII should be encrypted in
storage

26. • Big data refers to things one can do
on a large scale that cannot be done
on a smaller one
• Big data marks our shift from
causation to correlation and finding
the associated benefits
• Big data is about the “what” not
the “why”
Know YourKnow Your
GroceriesGroceries

27. • All things are undergoing
datafication
• Big data proves that all data has
intrinsic value (i.e. data = cash)
• Big data predictions may trump
actual user behavior & facilitates
surveillance
Know YourKnow Your
GroceriesGroceries

28. Know Your GroceriesKnow Your Groceries
• Big data is Personal
Sensitive Identifiable
Information (PSII)
and should be
encrypted in storage

29. Big Daddy SaysBig Daddy Says
“The revolution is
here baby and its
not the machines
rising up, it’s the
data Daddy-o

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A different perspectiveA different perspective