Richmen is a BTL Promotion & Activation and a Rural Activation company offering customized tailored solutions, keeping in mind the current trends and client requirements, and helping them to reach the roots of the country and targeted customer base.

2. MOTION TRACKING BASED
INTERACTIVE DISPLAY
ACTIVITIES
STRATEGIC PLANNING l EXPERIENTIAL MARKETING l ACTIVATIONS l EXHIBITIONS l
MARKET RESEARCH

3. CONTENTS
1 2
43
LG
MOBILE
PHONE
ACTIVITY
SNICKERS
ACTIVITY
DERMACON
ACTIVITY
MCDONALDS
ACTIVITY

4. Product: INTERACTIVE WALL
& FLOOR
Installation Type: Overhead Projection
on Wall combined with Overhead
Projection on Floor on a single system.
Industry: Mobile
Handset Manufacturers
Objective: Promote new
range of smart phones using
interactive technology

5. ACTIVITY
LG Mobile was one of the participants at the Mobile Conference in an
exhibition and wanted to promote their latest range of touch and smart
phones. Their idea was to create a gaming interface and then distribute free
phones to winners after some competitive games. We created a unique
interactive experience by using the Interactive Floor and Wall together on a
single PC. The Interactive Floor had videos of LG mobile phones in the
background which were revealed as people stepped on it. From here they
were prompted to play the exciting catch game on the wall. The idea was to
collect multiple points using body sideways movements. Winners were then
clubbed together each round to reach final and subsequently to win
handsets.
Impact: LG promoted their range of smart phones by engaging their target
audience in a fun filled and entertaining game.
Tags: Branding, conference, Exhibition, LG, LG Mobile, Interactive Floor,
Interactive Wall, Promotion, Telecom

6. ACTIVITY

7. SNICKERS VEG
CHOCOLATE
ACTIVITY
Industry:
FMCG/CONSUMER
GOODS
Objective: To drive home a very specific
positioning approach to a completely new
category of consumers in a manner
guaranteed to ensure recall.
Product: Interactive Wall, Multi-touch Kiosk
Installation Type: Overhead Projection on
Wall.

8. ACTIVITY
Snickers is among the most loved chocolate brands in the world with a well-known
positioning. With a large vegetarian population in India Snickers saw an opportunity
to take a unique positioning as a completely vegetarian chocolate and chose to
make a big push into the markets identified as having a substantial number of
people fitting the target profile. They held events in malls across such locations that
included a high degree of interactivity. On the Interactive Wall visitors were invited
to assemble a Snickers bar complete with a prominent “Green Dot” designating the
vegetarian nature of the finished product. The Wall ensured very high visibility at the
location. In an innovative demonstration of the offline-online connect there was also
a game that the visitors could play on an Interactive Kiosk to claim a free Snickers
bar – but only if they shared the experience on their personal Facebook Page.
Visitors were clamoring to play the game & then log into their personal Facebook
accounts to share the experience as also the brand positioning thus extending the
reach of the promotion from the location to all over the web via the thousands of
friends of each booth visitor. An innovative way to multiply the visibility of the brand
beyond the boundaries of the physical site !
Impact: The new positioning for Snickers as a “Vegetarian” product was amply
demonstrated – both on location & in the social media world in a unique manner.

9. ACTIVITY

10. DERMACON
Industry: PHARMACEUTICAL/DERMATOLOGY
Objective: To generate a strong brand
position in the consumer market through fun
filled experience
Product: Interactive Wall
Installation Type: Overhead Projection on
Wall.
DERMACON

11. ACTIVITY
A Leading Pharmaceutical company, through their media managers, used the
Interactive Wall system at DERMACON, a public event aimed at promotion and
advancement of Dermatology, Venereology & Leprology and allied subjects in India.
The visitors learnt the importance of the drugs in a playful way.
Tags: Dermacon, Healthcare, India, interactive wall, Pharma

12. ACTIVITY

14. Experience is surprise,
it is wow !!!
it is sensory, honest & viral
great brands create great experiences for their
customer’s creating a “neural impression” in
customer’s mind.

15. we want to create every marketing
campaign into a experience.
Experiential marketing is about
engaging your prospects and
customers at an emotional level.

16. What is interactive wall & floor displays?
• Interactive displays is the next generation gesture tracking
platform with endless possibilities.
• we can Use this technology to create large interactive walls and
floor surfaces with projection or any other display technology.
With state of the art sensor and built-in computer loaded with
advanced gesture tracking software, it is compact as well as
powerful..
• this enables corporate and brand engagement using branded
games and interactive effects which can turn around how
customers or employees perceive your company.
• This is one of the most robust platforms around. Interactive
Floors and Interactive Walls can convert any space into an
unforgettable fun-filled experience.

17. Application>>
• A healthy way of blending mental and physical activity
unlike traditional methods for customers, it Improves
collaboration, participation and cognitive skills-
• BTL activations & marketing.
• Brand marketing.
• Product launches.
• Rural activations.
• Mall and retail establishment.
• Hospitals.
• Kids crèche, gymnasiums.

18. What expert’s say>>
• Info Trends Study
• Interactive technology Increases brand awareness by 48% and Visitor
traffic by 33%.
• Arbitron Study
• Unaided recall increases by 55% and Purchase probability increases by
47%.
• OXT Study
• Attention to the media increases by 63% and Annoyance to ads decreases
by 26%.

19. What the need>>
• Get your brand to communicate not just in text or words but in
consumer action. With the new interactive technology you can have
your brand’s proposition seamlessly gamified and have customers
engage with it in ways they never have.
• It can also provide a rich experience to your corporate engagement
activities, presentations, employee recreation or just creating a wow at
experience centers or lobbies!

20. Thank you
Gurgaon office